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The Oracle of Cyberspace: WSJ Sentiment Tracker by NetBase

Twitter has gone so mainstream that now even my dad and Warren Buffet have Twitter handles! Apparently Buffet has always had an aversion to technology, but he jumped on the social media bandwagon – and rapidly accrued hundreds of thousands of followers in mere minutes. We saw further evidence of social media’s ubiquity in the last election – Obama for America was totally dialed into social, connecting with voters, and then powered their social analytics strategy with NetBase insights. So it is no surprise that now the king of investments is joining the 140-character conversation. The May 4th installment of [...]

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Franklin’s Facelift: WSJ Sentiment Tracker by NetBase

As the April 13th installment of the Wall Street Journal Sentiment Tracker showed, currency and all of its different incarnations is top of mind these days, particularly on social media.  And this week on Saturday’s WSJ Sentiment Tracker covered the social response to the design of the new $100 bill.  As with many topics on the social web, online users were polarized and had some strong opinions – 32% like the new design, while 22% find it ugly, 43% talked about the new security features of Ben Franklin’s bill and 3% cracked jokes. I agree with the comment that it [...]

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Cyber Currency Calamity: WSJ Sentiment Tracker by NetBase

Currency has come in many forms over the centuries.  Here in the US we have some odd ones like the 2 dollar bill or the Susan B. Anthony coin, which just didn’t seem to take off. Currency also evolves – when I backpacked through Europe in my late teens, I could not keep track of all those colorful bills from country to country, and now there is the ubiquity of the  Euro (except for the UK of course). And apparently now, there’s something new that goes into the digital world: Bitcoin, an e-currency. The April 13th installment of the Wall [...]

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A Woman in the NBA: WSJ Sentiment Tracker by NetBase

Over the last couple weeks, I have been doing lots of research for an upcoming article on the glass ceiling and how it applies to the balance between work and home life for modern women. Much of what I found was quite encouraging, but the April 6th installment of the Wall Street Journal Sentiment Tracker, on Brittney Griner potentially playing in the NBA, showed me that even at 6’8” you can still hit your head and not break the glass above.   41% of Facebook and Twitter users are supportive of a woman joining the NBA, while 55% are, rather forcefully, [...]

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OMG, Adults Txt and Drive 2: WSJ Sentiment Tracker by NetBase

After years of working in Silicon Valley, a long daily commute has become commonplace to me, and for the most part, I barely notice my fellow commuters and their in-car antics anymore. In the past, though, I’ve seen people putting on makeup, eating breakfast, even one guy shaving his face. However, when I saw that the March 30th installment of the Wall Street Journal Sentiment Tracker was about a new survey showing that adults are now admitting to texting and driving more than teenagers, I found the news frightening. There are big fines in CA for texting and driving, and [...]

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Heeeeeere’s…Jimmy: WSJ Sentiment Tracker by NetBase

I’m not much of a late night TV person these days, but when I did watch, it was always with the classic Johnny Carson. In the episodes I have seen of Jay Leno, I still haven’t quite gotten used to him being in charge, so with the news that Jimmy Fallon may soon be taking over, I can’t believe it’s already time for the changing of the guards. The March 23rd installment of the Wall Street Journal Sentiment Tracker, powered by NetBase, explored the response from Facebook and Twitter users and found that 93% are all for Jimmy Fallon taking [...]

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Through Google-Colored Glasses: WSJ Sentiment Tracker by NetBase

Well, technology has surprised me yet again – Minority Report became a reality much faster than I thought possible. The splash that Google Glass made at SXSW last week is indicative of Google’s latest product taking us one step closer to new levels of personalization…and in turn, privacy concerns are intensifying as well. The March 16th installment of the Wall Street Journal Sentiment Tracker showed that social media users on Facebook and Twitter are indeed divided on this newest innovation; 59% think the technology can’t wait for the “cool” glasses, while 12% find them decidedly uncool, 26% expressed concern over [...]

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Cutting Corners – Or Red Tape: WSJ Sentiment Tracker by NetBase

As a regular road warrior, I’m pretty up to date on changing TSA and airline policies, and I was pretty taken aback by the announcement last week that TSA is now allowing knives up to 2.36 inches long on planes. I’ve been stopped for items as benign as baby bottles and book marks, and most restaurants in terminals will only give you a plastic knife, so this is a real turn of events! The March 9th installment of the Wall Street Journal Sentiment Tracker covered the response on Facebook and Twitter to this new announcement, and found that an overwhelming [...]

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Something’s Fishy Here: WSJ Sentiment Tracker by NetBase

In my book, sushi is a food group – I can’t survive without a regular salmon or spicy tuna fix. And I’m pretty sure I’m not the only one who sees a great piece of fish as a food staple – which makes the recent revelation of “fish fraud” by the FDA last week particularly upsetting. In a study, they found widespread mislabeling of seafood in restaurants and grocery stores (this does not happen with sushi, since it is basically color-coded, i.e. salmon is orange, tuna is dark red or pink…you get the idea).  The February 23rd installment of the [...]

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