Thurs, Sept 20th
10:00 AM PT
11 Social Media Metrics You Need to Master: Get More from Your AnalyticsSocial analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors if you want to get the most from your social monitoring efforts. Join us to hear insights into the 11 most crucial social media metrics you need to monitor.
Weds, Sept 26th
10:00 AM PT
An Analysts View on the Future of Social Media AnalyticsTo date, social media analytics has predominantly lived in the realm of marketing―brand awareness, campaign measurement, reputation management. But leading- edge companies have begun to rapidly expand their leverage of social media intelligence to opportunities across their organization regionally and/or different business units, for use cases such as customer issue resolution, competitive intelligence, trend tracking and product launches.
Hear from guest speaker, Jessica Liu, Senior Analyst at Forrester Research, on how social media intelligence continues to expand brand marketing capabilities, and how it is increasingly informing other aspects of the enterprise.