Paige joins NetBase with 20 years’ experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E*Trade.
How to Analyze Social Media Analytics
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Social Media Analytics comprises several techniques and tools, which – when combined – provide a thorough understanding of your place in the social landscape, as well as the au...
Ryanair Ignores Social Sentiment and Suffers
August 12, 2018
Oftentimes, sentiment analysis offers insight you’d never expect about your brand. Other times, it’s a reinforcement of common sense – a strong reinforcement. It can show whe...
The Complete Guide to Social Media Analytics
July 30, 2018
Digital tools like social media analytics offer brands and businesses an abundance of insights to apply in all areas of operations. But these insights only help if you know how to ...