Traditional social listening platforms provide a one-dimensional understanding of your customers by relying on topic, keyword and hashtag analysis, while ignoring everything else. This antiquated approach to audience analytics limits your insights to a small segment mentioning your brand in specific ways only - but that’s only a fraction of what they are saying and doing. There’s much more to the full social conversation—and successful marketers understand this. NetBase audience-centric listening focuses on the whole social conversation of your target customer, not just keywords. Unlock real-time psychographic information from millions of social consumers to understand more about an audience, including what they want, love, need, and buy.