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Social Media Week NYC Recap

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Here’s a recap of the NetBase panel How to Use Social to Find Your Next Big Idea in Campaign...

Seizing The Iron Throne of Social Analytics

Some TV series take on a life of their own and become part of viewers’ lives, spawning a niche culture devoted to discussion and speculation about it – and this has certainly been the case with Game of Thrones (GoT). And many brands (and other entities) have harnessed...

Taking Instagram Analytics to the Bank

With more than 500 million active daily users, Instagram is the hottest platform for brands to be on right now. But many are still unsure of how to communicate the amazing engagement they’re seeing - and correspondingly unable to demonstrate it in terms of ROI. We’re...

Social Media Week NYC Recap

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Here’s a recap of the NetBase panel How to Use Social to Find Your Next Big Idea in Campaign...

What is Social Media Monitoring?

Updated May 2019. Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. This isn’t helped by the constant evolution of the industry,...

Finding Social Love on Star Wars Day

Holidays are great opportunities to not just sell products – they offer a chance to interact with your audience about something they’re likely to love. But you don’t have to wait for July 4th or Christmas – there are plenty of holidays in between, including Star Wars...

Using Netnography in 2019 to Engage & Convert

In life, it’s important to find your “tribe.” They’re the people who love you for you, and can be counted on to stand by you no matter what. For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Here’s how.Look Below...

Mastering Social Media Reporting Guide

Updated May 2019 Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are –...

What the Perfect Bra Teaches Brands

Women are the target of many a retail brand – but perhaps none has higher stakes than those that sell bras. When we talk – often – about using sentiment analysis to demystify what your audience wants, we’re talking about exactly what the bra industry is doing. Let’s...