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Social Media Survey 2018: How EU Brands Use Social Listening

What do you get when you ask 500 senior marketers in Europe how they use social media listening? The NetBase Social Media Market Survey 2018: Europe! Here's a sneak peek of the insights these marketers shared: Social Media Listening Beyond Marketing Smartly, European...

Key Trends in Beauty and Skin Care – How Geography Affects Social Listening

How much does geography affect your social listening insights? Immensely! Let's take a look at beauty trends across five distinct global regions to illustrate the importance of understanding regional distinctions in your social analytics. Germany Consumers in Germany...

When Social Media Monitoring Isn’t Enough

Not all data is created equal – that's why social media monitoring requires a human touch. Without an understanding of what data is worth monitoring, the insights you find won't help your brand at all. Forget the Fluff Counting your blessings is a great exercise to...

When Social Media Monitoring Isn’t Enough

Not all data is created equal – that's why social media monitoring requires a human touch. Without an understanding of what data is worth monitoring, the insights you find won't help your brand at all. Forget the Fluff Counting your blessings is a great exercise to...

Social Media Analytics Tools That Aren’t

When choosing tools to analyze data for brand initiatives, you don't just need any tools – you need the right ones. Here are some things to steer clear of as you shop for social media analytics tools for your brand. Social network built-ins The major social platforms...

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