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The Best Ways to Measure Social Media During Super Bowl 2018

For football fans and marketers alike, the stakes are never higher than during the Super Bowl. Sensationalistic ads abound, hoping to capture the attention of a massive viewing audience, during a brief, expensive window. Here's how to use social media analytics to...

The Beginners Guide to Social Media Competitive Analysis Tools

New marketers have a lot on their plates – including getting up to speed quickly on how social media competitive analysis tools work. How do you know which are best suited to achieving your brand's goals? Define goals First you need to know what those goals are. Are...

2018 Social Media Analytics Guide for Restaurants

All brands share the need to define and grow their business, build better campaigns, increase engagement, and improve their overall customer experience – and social media analytics are the best way to do that. Our 2018 Restaurant Industry Best Practices Guide serves...

18 of the Best Social Media Audit Tools for 2018

A new calendar year is a great time to perform a social media audit – to check in and ensure your brand goals are on track. Which tools are best for assessing your social performance? It depends on where you are in your social analytics journey, and what you need to...

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