Switching to Business Mode in Instagram
Searching for ways to boost your Instagram marketing? Many brands are unaware of how crucial it is to have both your brand and any partners (including influencers) switch to business mode in Instagram. We’ll explain why this is, and what business accounts, as well as...
5 YouTube Marketing Musts Informed by Social Media Analytics
Marketing on YouTube seems simple enough, but it requires nuanced audience understanding. And there are five YouTube marketing musts that are key to any brand’s efforts – items that are informed by social media analytics! YouTube, by the Numbers YouTube’s numbers are...
Bad Data Series: Blockbuster Decided Not to Netflix and Chill
Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...
Identify Your Social Media Maturity & Advance Your Social Marketing
Every brand could stand to do better on social – and not just from a social marketing standpoint. Each company can be found somewhere on the social media maturity spectrum and its sophistication (or lack thereof) comes with different challenges and opportunities. Our...
The NetBase LIVE Lineup You Can’t Miss
In two short weeks, NetBase LIVE is on the road again. On October 22 and 23, we’ll be in Los Angeles sharing insight to help brands transform and confidently enter the new era of social analytics. And the NetBase LIVE lineup is one you really can’t miss. If you work...
21 Top Social Media Tools for 2020
October 2019 Update: Trends change, technology advances, and correspondingly, social analytics and social media management tools become increasingly more powerful. What are the top social media tools to have on your radar in 2020? We have an updated list! But first,...
Glossier’s $100M Beauty Biz Built from Savvy Social Marketing
Beauty brands take note: Glossier’s $100M beauty biz was made possible, in large part, by some savvy social media marketing and online listening. And we’re going to show you how that looks and ways you can do the same! Before we explore how they’re doing it, let’s...
Is Your Social Analytics Provider Capturing Instagram Data? Are You Sure?
When monitoring social analytics to inform your brand’s strategic initiatives, having access to every bit of insight available is a must. It’s what you’re paying your solutions provider for, after all! And we’ve learned that some major vendors are facing engineering...
How to Get the Most from Your Social Listening Tools
Social listening solutions offer businesses so much customer experience insight, and it’s important to know how to capture every last bit of it - and to know what to do with it when you have it! This is where complementary products come in. We have guidance for you...
Top Hashtags for Cosmetics Companies in 2019
Social media marketing is crucial for cosmetics companies to master, and they know it. As a result, we see tons of meaningful online activity in the category, particularly posts using #hashtags. So, what are the top hashtags for Cosmetics Companies in 2019? Let’s...
What is Social Analytics Research?
Social analytics research skills are in high demand, with agencies and in-house social media pros offering expertise around how to uncover brand-relevant, actionable insight. It’s complicated, but those who are best at it make it look easy. Effortless, even. But it...
Making the Business Case for Social Analytics
Social analytics are immensely valuable to any business, but making the business case for it can be challenging. How does one derive meaningful metrics from data? Or capture insight that proves how far your brand’s reach is expanding online? Our latest report, Making...
Hemp, Heme and Other Sustainable Trends Your Brand Might Be Missing
So many trends, so little time. But there are quite a few around sustainability that your brand might be missing and may not want to! They include hemp, heme and other sustainable trends that we will explore below. Hemp Hit the Scene and Changed Things Since hemp has...
NetBase Social Media Industry Report 2019: Global Beauty Brands
Global beauty brands have lots of competition online in 2019 – and 2020 is shaping up for much of the same, but coming at them faster. The NetBase Social Media Industry Report 2019: Global Beauty Brands shares popular brand insight, which will inform your efforts as...
Unintentional Influencers & Brand Authenticity
Brands love the idea of influencer marketing, but have trouble executing it well. Unintentional influencers to the rescue! These folks can boost brand authenticity and certainly offer exceptional bang for a brand’s marketing buck. But how does one find them, and are...
Brands Taking Climate Strike Social Sentiment Seriously
Today is the first day of a week-long global climate strike, and if your brand hasn’t taken note of this event yet, it may want to start now. Here’s why so many brands are participating in some way, along with the online sentiment that’s informing their efforts. Greta...
Plant-based Food Conversation Captured Using Social Analytics
Plant-based foods are on the menu and a hot topic online, dominating category conversation of late. What does social analytics reveal about this top trend? Lots of delicious AI-powered insight that every food, retail and consumer product brand manager will want to...
15 Fashion Influencers to Watch from London Fashion Week 2019
London’s Fashion Week was, of course, an online sensation. Even if you’re not interested in any of it, avoiding mention of this coming Spring’s top looks required effort. And that’s because those involved in the Fashion Week are promotional pros, with powerful...
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