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The 2019 Complete Guide to Influencer Marketing eBook

Is 2019 the year of the Instagram Influencer? It depends on who you ask. Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. Are they correct? If so, it’s good...

Top 5 Tactics Your Social Media Audit Must Cover

As we prep for Q2 of 2019, brands should consider performing a social media audit – especially if they haven’t done one recently. Here are five tactics you must take stock of to stay on track over the long term. Overall Tool Efficacy Before we get to the list – be...

AI Series: Artificial Intelligence Analytics 101

Technology is all about making our lives and jobs easier – and social analytics software certainly does that for brands. At least, it does when it contains state-of-the-art components – like Next Generation AI. Here’s more about AI analytics and what to look for in...

Social Media Influencer DISqualifications

We’ve talked about avoiding Influencers Whose Business Is Influence and we’ve covered How to Develop Collaborative Social Media Influencer Opportunities, and now this piece explores the disqualifications that can throw everything into disarray – lots of warnings to...

AI Series: Why Is Next Generation AI Best in Class?

People are complicated and nuanced – which is why social analytics tools are so crucial to understanding their wants, needs, and interests. Technology like Next Generation Artificial Intelligence (AI) makes that job easier. Here’s why you need it and how it works....

Creating Cultural Moments for Brands with Social Listening

As hinted in my last piece on the role of Diagnostic KPIs, creating rather than merely participating in, cultural moments is something many brands - and agencies - undervalue or miss out on entirely. And it’s too bad. But what does this mean exactly, and how can...

Developing Social Media Influencer Opportunities

Identifying opportunities that make sense for influencers is important. Your brand is best served when creating mutually beneficial relationships with these online personalities, assuming you’ve chosen well, that is. In my last post, we explored the influencers to...

What Is a Competitive Analysis & Why Is it Important?

It doesn’t matter how beloved a brand is – undying consumer loyalty is never guaranteed. It takes constant competitor analysis to ensure your place in the market – but what exactly does that mean? And is it really that big a deal? Times Have Changed The answer to the...

7 Q1 Metrics You Should Be Tracking on Social Media

Now that 2019 is here, what should your brand or business be focused on during this first, pace-setting quarter? In addition to metrics like revenue, profit margins, expenses, and monthly profits/losses, there are several social KPIs worth tracking – because they can...

Restaurant Report Shares Tasty Social Sentiment Insight

Casual dining, fast casual and quick service restaurants face many of the same challenges – from how to interact meaningfully with their target audiences to how to manage angry – and influential – consumers. Not to mention the little detail of the food itself – it...

Gillette Ad Social Sentiment: The Best a Brand Can Get

Every ad campaign carries a bit of inherent risk. Despite careful research, you can’t truly know how your audience feels about things until an ad is live. Or can you? Social sentiment can actually clue you in to which way the winds are blowing – which makes it all the...