How Brands Are Prepping for Pivotal Back to School
Smart brands are prepping for every eventuality in a pivotal back to school year. From decreasing lead times for marketing, to creating alternate advertisements for all circumstances, brands are actively dancing to consumers’ beat. Having the most accurate and...
NetBase Certification as Agency Selling Point in Pitches
The marketing market is competitive! And agencies competing for big brands’ business are keenly aware of the challenges they face when winning new engagements. This is why NetBase Certification has become an agency selling point in pitches. It’s an industry standard...
KPop Influencing Zoomers in Unanticipated Ways
KPop performers are influencing Zoomers (Gen Z) as well as other demographics in unanticipated ways. The level of intensity they create rivals that of the Beatles, with fans swooning virtually as well as in person, generating seismic shifts in brand awareness for...
The Importance of Brand Perception
Brand strategy planning requires accurate and transparent consumer and market intelligence, or you're starting at a deficit. With endless amounts of data available online, the trick is sorting through it quickly to extract meaningful, actionable insight. And we're...
Influencer Activity Must Shift to Accommodate Consumer Sentiment
TikTok. Instagram. Twitter. YouTube. Magazines. Commercials. Influencers are everywhere. So how can you attract the right influencers for your brand to ensure a positive experience? Influencers can be popular today, but gone tomorrow, because consumers are that...
DIY Trend Offers New ‘Ins’ for Retail Brands
Brands are taking notice of the DIY trends that are experiencing explosive growth right now. Home improvement companies like Ikea, Home Depot and Lowe’s are actively sharing ideas online. This DIY trend is offering new ‘ins’ for retail brands to reach new segments....
Will July 4th Brand Marketing Fizzle Out?
The 4th of July is typically cause for celebration, but current events make that challenging for brands. Will 4th of July marketing fizzle out this year? Should brands leave it alone or attempt to make a go of it? Let's explore how it could look. We'll share insight...
mCommerce Dominating UK eCommerce Sales
Purchasing from mobile phones has become the new norm for consumers, so much so that mcommerce (mobile commerce) is set to dominate UK ecommerce retail sales in the coming months. Time to rethink your responsive website design? Possibly. But there's much more to...
NetBase Certification Reveals Nuanced & Unanticipated Insight
Consumer understanding will make or break a business right now. The stakes are too high to take risks with less than accurate intel, and this is a challenge many brands face. And this is why top brands and agencies are ecstatic over the nuanced and unanticipated...
Las Vegas Rebrand is Masterful Marketing
Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. And it’s something other destinations – and brands struggling to...
Mixer Shutdown Shows Streamers’ Massive Influence
Microsoft is shutting down its popular streaming service, Mixer, and releasing its star streamers as free agents out into the online world. These streamers’ massive influence has led them to reject lucrative deals and speaks to how massively popular online gaming has...
Next Insurance Masters Influencer Marketing by Partnering with Struggling Small Business Owners
Influencer marketing is alive and well, weathering this pandemic storm while few marketing tactics are left standing. But it's not the same ol' influencers resonating with consumers. The landscape has changed - potentially forever. Let's see how that looks! If there's...
Brands Must Monitor Social Conversation or Face Consequences
Ignorance of what’s happening and being said about your brand online, is no excuse. And fallout from it, is still your fault. Brands must monitor social conversation or face harsh consequences. Just ask Nano Magic. If you’re not online monitoring brand mentions, what...
Revisiting Outdated Brand Imagery Sends Powerful Message
Monitoring brand imagery and product name perception has always been important, but now it's crucial. Here's how a few CPG giants are making moves to reimagine their outdated brand imagery to recapture the hearts of today's consumers. What's in an image? Everything....
Just Eat Takeaway.com Gobbling Up GrubHub
Food delivery service growth continues in North America and Europe, and big players are finding strength in merging. The latest acquisition has Just Eat Takeaway.com gobbling up GrubHub. And oh what a merger this will be! With mergers and acquisitions in the food...
Expanding Your Consumer Coverage with Quid Social!
Brands need contextualized insight to inform strategic decision-making, and having access to both consumer and market intelligence in one place is optimal! Quid Social enables brands’ to expand their digital intelligence opportunities. Learn more . . . Consumer &...
McDonald’s Massively Chaotic Queues Signal Strong Reopening Vibe
Consumers returning to the drive-thru for comfort and human interaction. And at McDonalds, long chaotic lines are signaling a strong reopening vibe for all. Safety is a number one concern for both vendors and consumers, and is being rethought as contactless operations...
Sustainability Figuring Prominently in Recovery Conversations
Recovery is the name of the game right now, and sustainability is figuring prominently in many of these conversations. Here's how and why your brand should care about this trend. And ways to start strategizing around it. Sustainability is more than a buzzword, it's...
5 TOP STRATEGIES ON EMBRACING THE NEW NORMAL: THE VITAL ROLE OF DATA ANALYTICS
Hear how to use social and news media analytics to uncover insights and adapt your brand to the changing business climate.
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