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Advanced Social Engagement Tactics for Marketing Masters

Social engagement is all about enticing consumers to stay tuned in to what your brand is doing – and advanced social engagement tactics keep them coming back for more. To do that you've got to always offer something fresh – so your audience is never bored – while...

Social Media Crisis Monitoring Best Practices 

No brand wants to be caught off guard by bad news gone viral – and you don't have to be. Follow these social media crisis monitoring tips and you'll always be on top of whatever comes your brand's way. Don't wait for a crisis to happen Prevention is your best defense...

How to Perform a Social Media Audit

Performing a social media audit from time to time is as important as any other business checkpoint – like financial audits, annual inventory, etc. But what exactly should you look at to make sure your social efforts are on track? Success, failure and everything in...

How to Perform a Social Media Audit

Performing a social media audit from time to time is as important as any other business checkpoint – like financial audits, annual inventory, etc. But what exactly should you look at to make sure your social efforts are on track? Success, failure and everything in...

Social Engagement Tactics You Need to Try

Social engagement is the most important aspect of social media strategy. Without it, the only information you have coming back – likes, retweets, etc. – is superficial at best. That data isn't enough to tell you what your audience really cares about or wants. Here's...

Why Your Social Engagement is Failing

Social marketing only succeeds when social engagement is at the center of your strategy. If you're not getting the results you want, here are some possible reasons why: You're being all about your brand If your social posts are always about your brand, without taking...

18 Brand Tracking Tools for Masterful Marketers

With so many brands using social media as a way to reach and engage consumers, tracking brand activities there is an absolute must. Brands of different sizes have individual needs when it comes to tools that allow such brand tracking – so we've compiled a list of 18...

When Competitor Analysis Isn’t Accurate

Competitor analysis is crucial to brand domination – but only if your insights are accurate. Without social media sentiment analysis you're likely to act on half-truths. Here's why. Cold, hard metrics don't tell you enough If you're not using advanced social analytics...

What Your 2018 Digital Marketing Budget Must Have

With a projected $120 billion-spend on U.S. digital marketing by 2021, there's no question it should be part of your 2018 overall marketing budget. With a new fiscal year looming, what non-negotiables should you include? Basic components Forbes reports, "Investment in...

Social Segmenting 301: Advanced Tactics

As we shared previously, social segmenting is the key to audience connection. When you use sentiment analysis to divide your audience into feel-alike segments you can talk to them on an individualized level. Here's more about what that means, and how to apply insights...

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