Burger King Wins CPG Gold with Mold
Burger King did something crazy last week – crazy like a fox. By showing its burger become super gross over time, it created buzz that has to be leaving competitors clamoring for a taste of BK’s online savvy. How did the king of burgers come up with an idea the...
Health & Wellness Beyond the Word Clouds
When exploring health and wellness needs, in-depth patient understanding is a must. And that calls for sophisticated social listening that takes providers beyond word clouds and other surface understanding to meaningful, actionable insight. Digitas Health, an...
Social Listening & Market Intelligence Saving Retailers From eCommerce Crush
It’s no surprise that new online stores are opening up faster than brick and mortar, but the fact that they’ve begun to displace in-person shopping is concerning. Retailers' landscape is changing, and brands must get their social listening and market intelligence...
Social Listening: What, Why & How
Are you unsure of how social data is captured and applied? Maybe you’re even working what social listening captures exactly? You’re in good company, as many brands are keen on capturing ‘social insight’ but aren’t really sure of what they should be looking for in a...
Young Investors Increasingly Attracted to the Electric Vehicle Conversation
With new apps available making investing an attainable option for anyone, young investors are increasingly attracted to the electric vehicle market – and to the surrounding conversation. Capturing customer experience analytics with social listening is critical, as...
Amazon Dating & Other Genius Love Day Promos
Any holiday attracts a slew of brand promotions, and Valentines’ Day is typically a top contender. But times are a-changing, with new generations finding alternative ways to celebrate and smash outdated traditions. But don’t worry, we’re seeing Amazon Dating and other...
Brands Leverage Valentine’s Day Breakups
Some relationships are built to last, others not so much. And organizations are reading the emotional tea leaves and creating promotions around the latter this Valentine’s Day. These winning brands demonstrate the power of capturing niche crowds and turning negative...
21 Free Social Media Analytics And Comparison Tools For Marketers
Our list of free social media analytics and comparison tools has been refreshed for 2020 – check it out below! Differentiation is no longer about offering a different – or better – product. It’s about offering an overall customer experience that makes consumers feel...
Making Magical Events for Music Lovers with Social Monitoring
Music spans such a broad range of offerings, from broadcast radio, podcasting and social media to streaming media and live events. And iHeartMedia captures all of them. They make magical events for music lovers in every genre using social monitoring. Let’s explore how...
How Oscars’ Inclusivity Failed & Why Your Brand Cannot
When it comes to understanding and moving in tandem with consumer trends, one would think Hollywood had its pulse. But, interestingly, it seems that fantastically famous folk can become a tad out of touch with “the people” from time to time. Social listening shows how...
How to Measure Social Analytics ROI
Measuring social analytics ROI is typically a challenge for brands and agencies. Yet, it’s entirely necessary if you hope to make meaningful progress. How else will you know if you’re on track to achieve your goals, or in need of a course correction? Unless you’re...
JetBlue Capturing Consumers with Carbon Neutral Approach
Flying has come under fire for contributing to environmental damage, and the industry response has been swift. Carbon offsetting programs by Delta and United set the pace and now JetBlue is taking it one step further, committing to a carbon neutral approach. And it...
Using Social Analytics to Define, Differentiate & Deliver Results
Social analytics offers exactly what the doctor (or digital strategist) ordered when it comes to defining, differentiating and delivering brand marketing results. We love sharing examples of these capabilities in action with you, so saddle up for stats that will...
Social Listening Reveals Real-time Reactions to Trump & Bloomberg Super Bowl Ads
With the U.S. primaries quickly headed our way this November, candidates from the two major parties aren’t pulling any punches. Both Trump and Bloomberg shelled out $11 million for Super Bowl ads designed to sway voters. But were they successful? Social listening...
Super Bowl Commercials Cash-in with Consumers
Super Bowl commercials are money well spent for brands seeking maximum promotional impact. But it can’t be a one and done experience. Brands wisely seek to cash-in with consumers and generate long-term value from their very significant investment. And they do this...
NetBase Quid World Tour Headed to Charlotte, Dallas & Austin!
You have questions about the very latest next generation consumer and market intelligence technology available, and NetBase Quid has answers! Our World Tour seminar series is off and running, and we’re excited to share a bit about it – and invite you to join us at an...
How to Retain Customers & Manage Community with Social Analytics
Retaining customers and managing community is harder than it seems, particularly in light of increasingly global competition. Social analytics eases the burden quite a bit and makes brand efforts exceptionally competitive – and effective. And there are a few simple...
Social Sentiment Foreshadowing Super Bowl Commercials
Super Bowl commercials have turned into mini-cinematic events over the years, and 2020 is proving no different. How are commercials shaping up according to social sentiment, and does the online reaction bode well for these brands? Let’s take a look at what is...
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