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A Tale of Two Sneakers – Who Wins Social Sentiment for LGBT Pride Month?

There are probably a million ways for brands to connect with consumers, but one is certainly by supporting social issues, and those affected by them. With Pride Month underway, let’s look at two athletic-wear companies that released special edition Pride kicks – and...

20 Free Social Media Analytics Tools for Marketers

June 2018 Update: We’ve reworked our list of free social media analytics tools for 2018 – check it out below! As business becomes increasingly global, it becomes increasingly competitive. You can thank the Internet for that – or perhaps curse it if you’re struggling...

Social Analytics Spotlight: Father’s Day

Father’s Day is this Sunday, June 17, so it’s time for a look at social insights around this upcoming holiday. Here’s what we found using NetBase Pro: Are Dads Hard to Buy For? The pervasive myth about dads is they’re hard to buy for. It’s supposedly a big part of why...

What is Social Sentiment Analysis?

Consumer opinions and feelings have always mattered – but since the rise of social media, access to them has become much easier to attain. Social media sentiment analysis is now a mainstay of social analytics, but what exactly is it? And why do brands need it? Let’s...

What Is Image Analytics?

Images are everywhere – and worth not just a thousand words, but a thousand tweets, or texts, or anything not visual. Life is fast-paced and social images are part of – and a result of – that pace. Why type or Swype when an image says everything and more? But are you...

Audience Analysis 101: Behind the Vegan Lifestyle

Much like VH1’s Behind the Music series, audience analytics with sentiment analysis give you behind-the-scenes access to any segment you care to explore. Let’s take a look at those living a vegan lifestyle to illustrate how to find and use audience insights. Start...

Social Analytics Report: Media and Entertainment

There’s a lot to learn by seeing where other brands place on the social analytics spectrum – even when those brands are outside your industry or category. Here, according to the NetBase Industry Report 2018: Media and Entertainment, is where the top global brands in...

What is Audience Analysis?

Social media analytics is like an onion – full of layers contributing to the greater whole. One such layer is audience analysis. Why is this particular layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you...

Ramadan and Athletes – A Social Listening Primer

There’s no greater use of the world wide web than bringing the experiences of differing cultures to our fingertips. Social listening takes things a step further – allowing brands to connect on a personal level while learning more about those in their audience. With...

How to Navigate the Twisted Twilight Zone of Social Analytics

If you sometimes feel like understanding the ins and outs of social analytics is akin to an episode of The Twilight Zone, you’re not alone. In honor of Twilight Zone Day – yes, it’s a thing – we’re offering up some survival strategies for brands of all sizes. Never...

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