2019 Guide to Purchase Drivers for Travel
Whether traveling by plane, train or cruise ship, there are purchase drivers specific to certain segments of consumers, and some that are common to all, by category! And AI-powered social listening provides crucial intel to guide these B2C efforts. Get Me a Ticket for...
How Social Listening Can Power UEFA Champions League Sponsorships
Sports sponsorships can mean big visibility – and big business – for brands. Or they can mean big headaches when the face of your sponsorship behaves badly. With the UEFA Champions League in the midst of the Quarter Finals, let’s break down some pros and cons, using...
7 Facebook Segments to Target – and Why
Segmenting your audience is a key tactic for uncovering shared audience passions that could be missed when looking with a broader lens. Facebook’s landscape is built for segmenting – but with so many options, you’re probably missing many undiscovered segments for your...
Viral Instagram Opportunities Your Marketing is Missing
Instagram isn’t just a digital photo gallery where users store and share memories. It’s one of the most important channels for brands looking to connect with consumers of all ages, and the influencers that motivate them. But even the brands who already know this may...
5 Powerful Twitter Tactics for Amazing Retweets
Social networks are only as good as your ability to use them – and for some brands, that’s a problem. It’s not enough to know your audience is on Twitter – if they are; you’ve got to be able to connect with them. Here are 5 ways to do that. 1. Find Your Tribe Twitter...
The Top Strategy for Reddit Powered by Social Analytics
Understanding how to market on Reddit is key to capturing some of the most active online participants available. That means they likely know their way around online and (assuming they have a solid ‘karma’ count on Reddit), corresponding credibility on the highly...
5 Ways Instagram Stories Boost Engagement
Any brand manager worth his/her salt knows that Instagram is the place to be by now, but questions abound around the best ways to use it – and there are many. One top tactic employed by the savviest of brands revolves around using Instagram’s Stories. And we’re...
21 Free Social Media Analytics Tools For Marketers
April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! Differentiation is no longer about offering a different – or better – product. It’s about offering an overall customer experience that makes consumers...
Blazing a Social Sentiment Path: Only Bold Brands Need Apply
Online is like the Wild West, with the quickest draw blazing a path for other social insight-slingers to follow – but that only takes a brand so far. Eventually your brand needs to be the outlaw leading the pack and taking the risks – or you’ll be stuck battling back...
![Home Isn’t Always Where the Heart Is: Social Sentiment of Vacation Destinations [INFOGRAPHIC]](https://1hjiu44ccuwo32q9w52jciak-wpengine.netdna-ssl.com/wp-content/uploads/infographic-header-400x250.png)
Home Isn’t Always Where the Heart Is: Social Sentiment of Vacation Destinations [INFOGRAPHIC]
With school holidays and summer vacation approaching, the desire to get out of Dodge is strong. When people head off on travel adventures, where do they go, and what do they love most? Let’s use social analytics to find out! Chatter Vs. Love We say this a lot, but it...
The 2019 Social Analytics and Artificial Intelligence Report
Understanding the emotions motivating consumer behavior is never easy, and consumers posting online about every bit of their experience with your brand compounds the problem. With sarcasm, imagery and emojis thrown into the mix, brands struggle to gather accurate...
NetBase Releases Interactive AI Battlebot
When online speaks, we listen. With insight informed by powerful Next Generation AI capabilities, we’ve been able to keep our clients ahead of the curve at every turn – and now we’re moving beyond that and taking a bold step ahead of the pack. We’re elated to...
How & Why to Avoid Social Data Authorization Gaps
We talk a lot about what social analytics can do for brands – and how to use various tools to get the best results. But keeping those tools running properly is also important – and requires some help from our customers. We’re talking about authorizations – and while...
5 Ways Your Marketing Alienates Millennials
Google “Millennials trends 2019” and you’ll find a host of articles about the things Millennials are into – from food, to travel, to dating – to themselves! But is this info helping or hurting brands trying to reach this oh-so-desirable generation as it enters its...
Hashtags: How to Use Them & When to Lose Them
Hashtags are a wonderful convention for uniting social users through common topics, and even shining a light on specific brand campaigns. But using them incorrectly can actually hurt your efforts! Here are some best practices to keep in mind. General Dos and Don’ts...
Influencer Marketing Metrics for Measuring ROI
Influencer marketing is big business these days, with brands allocating a significant spend toward enticing top influencers to generate awareness in today’s highly competitive online environment. And that applies to every vertical. But is it working? And how can...
Understanding Netnography for Creating Buyer Personas
Buyer personas aren’t a new thing in marketing – but you do need a new approach to get the most value from them in today’s markets. Netnography is essential to your success – but what even is that? Netnography Defined Coined in 1995 by marketing professor Robert...
AI Series: Demystifying AI in Sentiment Analysis
Sentiment analysis is the foundation of social analytics – and of understanding your target audience. But what about new technology like Artificial Intelligence (AI)? Does it really make a big difference? Let’s explore. Nuance at Scale As we turn more and more to...
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