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Europe Dominates Luxury Accessories Market and Social Listening Shows Why

In the accessories category, Europe dominates the luxury market. Not only does it host some of the most sought after brands in the world, it generates the most love for these offerings. The social listening story around each offers insight around why this is, and how...

How to Make Social Media Analysis Work for You

Whether your goal is social engagement, increased sales, a better customer experience, or anything else, social analytics can help. Let’s use NetBase Pro to explore some analytics tactics, and the ways your brand or agency can benefit from them. Start with Relevant...

Revisiting Misguided Social Sentiment: Cairo & Beyond

Who can forget when Kenneth Cole thought a country’s uprising would make a great promotional tool to sell shoes? Maybe you’ve already forgotten! Or maybe you just never knew about it at all. Either way, it’s a good example of why understanding social sentiment and...

Social Listening Reveals #IKEAhackers’ Passion

Finding a way to stand out from the crowd is always a challenge in any category. Social listening certainly gives you an edge, particularly as it helps you uncover influencer advertising ideas that not only help you stand out – they propel you forward on jet fuel,...

How to Manage & Respond to Crises Using Social Analytics

Even the biggest brands in the world aren’t immune to mishaps. The problem for modern brands isn’t issues cropping up – it’s how quickly social media turns small problems into viral catastrophes. The good news is, social media is also the solution – or more...

Social Sentiment Shows Why the World Loves October

For fans of surf and sun, the end of summer can be a bit of a bummer – at least if you’re not in an always-sunny place like Southern California or Florida. But for others it sparks excitement for one of the most-loved months of the year. Let’s see what Social...

Five Ways Social Sentiment Could Save Companies Millions

If saving money is done by avoiding unnecessary costs in the first place, an ability to determine the future would come in handy. But you don’t need to befriend Allison Dubois to get the job done. Social analytics tools with sentiment analysis are all the medium you...

African Super Heroines and The Power of Social Influence

Afrofuturism is focused on everything African, from its people and traditions, to its art, fashion and music, with some science fiction and magic thrown in for good measure – and its inspiring both creatives and companies across the globe in a variety of endeavors....