1-855-SOCMROI (1-855-762-6764) info@netbase.com

What Is Social Listening & Why Is it Important?

Unless you're operating in Amish country, brands and businesses worldwide are well aware of the need for social data to inform brand strategy. But this basic understanding is often where awareness ends, with too many brands still confused about how social data is...

3 Reasons You Can’t Miss NetBase LIVE London!

April is flying by and May 9th will be here before you know it. Are you joining us for NetBase LIVE London? Here's why you should! 1. Tracks Designed to Take Your Brand Forward Social analytics is a constantly evolving art and science. Keeping up with all the ways...

TurboTax for the Social Sentiment Win to Get #TaxesDone

As tax season nears its conclusion, which of the two top tax brands is coming out on top? Here's our NetBase Pro sentiment analysis comparison. Unpacking Consumer Emotions about Taxes The topic of taxes is a polarizing one, at least in terms of politics. To get a...

Social Analytics in a Snapchat World

The only constant in social media analytics is the speed with which they change. So how do you keep up with the metrics that matter so you can make smart business decisions? Audience Wrangling 101 First, you need to know who your audience is, and where they like to...

Which German Brands Get the Most Consumer Love?

Whether you're a global brand looking for market distinctions, or a local brand to a specific area, sentiment analysis plays a huge part in brand strategy. Let's see how with a look at the new NetBase Brand Passion Report 2018: Top Loved German Brands. In this new...

Social Media Listening is Not About Luck

With St. Patrick's Day this weekend, luck will be a big topic for many – along with who is more Irish than whom. When it comes to social media listening, however, luck is nice – but it shouldn't be your only strategy. What is luck, anyway? If Roman philosopher Seneca...

Why You Need To Perform a Social Media Audit

They say time is money – but nowadays so is data. If your social media strategy isn't on point, your data may be wildly inaccurate, causing you to waste resources and miss opportunities. Time to put your social media auditing tools to use. Why and How Social Media...

Social Media Listening Analysis: Beyond March Madness

As Selection Sunday hits this weekend, coworkers around the country will distribute March Madness bracket sheets to get their office pools going. How can your brand get in on the fun? Let's do a little social media listening with Instant Search to gauge the...

A Social Look at the 2018 Oscars: Predictions Vs Surprises

Image attribution: https://www.youtube.com/watch?v=DfIPYqmxfy8 Nowadays, brand health depends on your ability to act not only on the data at hand, but on your ability to use social media analytics to act on the likeliest predictions that data offers. Because nothing...

Ask the Experts: 15 Social Listening Tips for 2018

With so much information about social listening tools out there, it can be hard to know where to focus your energy. We've rounded up 15 experts to share their views on what matters most as you apply social insights. 1. Increase Brand Awareness with Perfectly-Timed...

Page 1 of 4112345...102030...Last »