The Social Sentiment Challenges Facing High Street
With increasingly discerning shoppers, shifting audience segments and experiential marketing on the rise, the High Street has more than a few challenges to face. Our 2018 European High Street Social Sentiment Report analyzes social sentiment of 29 popular chains and...
December 11th was the day! The new Instagram API is LIVE!
When Instagram announced its plans for an updated version of their social listening API (the new Graph API) we looked forward to December 11, 2018 as a critical milestone for NetBase and our customers. We had a lot work to do, including updating our platform to...
Customers Switching to NetBase from Other Vendors Increased by 53% in the Last 6 Months
Customer feedback is the life's blood of ongoing competitive analysis. That’s why we always talk about the importance of monitoring such feedback on social – so you don’t miss the insights that could make a difference. It’s never just about your own brand – you can...
Social Sentiment and Holiday Shopping – Online Vs. In-Store and More
“While the novelty of going into a store and touching a dress in person will never go away, the convenience of online shopping can’t be beat.” So says fashion designer Shoshanna Lonstein Gruss, and there’s truth to that idea –but online shopping is far from taking...
5 Awesome Takeaways from Our Social Media Week London Panel
At last month’s Social Media Week London event, marketing agility was the topic of a panel moderated by NetBase VP EMEA, Michael (MJ) Paradiso. How to Use Real-Time Social Media Insights to Improve Your Marketing Agility offered a revealing discussion with...
NetBase Implements Instagram Channel Coverage Changes as Other Vendors Struggle
In our blog on November 29, 2018 titled “Instagram Evolution: NetBase Launches Updated Instagram Hashtag Support” I focused on the changes specific to Instagram hashtag monitoring that will become effective December 11, 2018. This blog will focus on Instagram channel...
Analytics Solutions 101: Beware Black Box Methodologies That Can’t Be Verified by Users – Part 2
Ignorance may be bliss in certain areas of life, but when it comes to your social analytics the cliché doesn’t apply. Here’s why you should steer clear of mysterious analytics solutions you can’t verify. YOUR BRAND’S REPUTATION AND SUCCESS SHOULD’T BE LEFT TO CHANCE...
European Hotel Chain Report Shares Importance of Harnessing AI
Wondering how European Hotel Chains fared in 2018 and what to expect in 2019? Our 2018 European Hotel Chain Social Sentiment Report offers that and more, sharing insight around trends and trouble spots, while offering tactics top brands employ on social media to stay...
Social Media Reporting Series: Mastering Brand Analysis Reporting
Social insight is crucial to have on hand when strategizing next steps with brand executives, as they can touch all facets of a business. This first post in our Social Media Reporting Series explains how Brand Analysis Reporting lets you communicate these insights...
Top 10 Reasons Why Customers Choose NetBase Over Other Social Media Analytic Vendors
It’s not easy deciding which of the many social analytics tools out there is best for your brand. Sifting through consumer reviews is time consuming – so we’ve done a bit of the work for you. Here are the top ten reasons our customers shared for switching to NetBase...
Instagram Evolution: NetBase Launches Updated Instagram Hashtag Support
NetBase customers have continuous support when Instagram discontinues the old API on December 11th. What makes social analytics such an exciting business is how quickly it evolves as brands, users, and the social platforms themselves discover new ways of using it. And...
Mastering Social Media Reporting Series
Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Our new...
The Social Media Marketing Guide to Working With UK Influencers
Social media marketing comes in many shapes and sizes, and regardless of which path you pursue, understanding the impact your efforts have on your target audience is mandatory - or at least it should be! This is particularly true when evaluating influencer...
Top 5 Toy Picks for the Holidays, According to Kid Influencers
Who better to identify or promote the top toys this holiday season than other kids? We’re using NetBase Pro social analytics to look at top YouTube kid influencers and the toys their audiences love most. Here’s how: Start with a General Search Any search for new...
Coke Zero Winning Over Young Adults with UK Holiday Promos
Ever since Coke taught the world to sing in perfect harmony in the 1970s, and likely even before that, the beverage giant has demonstrated its ability to capture the hearts and minds of consumers, particularly around the holidays. And its latest efforts, informed by...
5 Things NetBase Customers Are Thankful For
As we in the United States celebrate Thanksgiving, we wanted to take a moment to express how thankful we are for the amazing brands we serve with our social analytics tools. And, it turns out, they’re thankful for us as well. Here are 5 reasons why: 1. Accurate Risk...
Social Intelligence Insights for the Hospitality Industry Revealed
No industry is immune to change – and the hospitality industry is no exception. But what changes can hotel brands expect moving forward, and how can they avoid disruption by innovative competitors? The NetBase 2018 Social Intelligence Report: Hotels has all the...
How Social Media Can Source Maps for Venice Flooding and Other Natural Disasters
Mother Nature is unpredictable, with actions almost as random as holiday shoppers scanning online sales, but both can be tracked with real-time online indicators. Social media listening is key to sourcing these events, particularly flood maps, and to getting help to...
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