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Health & Wellness Beyond the Word Clouds

When exploring health and wellness needs, in-depth patient understanding is a must. And that calls for sophisticated social listening that takes providers beyond word clouds and other surface understanding to meaningful, actionable insight. Digitas Health, an...
Social Listening: What, Why & How

Social Listening: What, Why & How

Are you unsure of how social data is captured and applied? Maybe you’re even working what social listening captures exactly? You’re in good company, as many brands are keen on capturing ‘social insight’ but aren’t really sure of what they should be looking for in a...

Amazon Dating & Other Genius Love Day Promos

Amazon Dating & Other Genius Love Day Promos

Any holiday attracts a slew of brand promotions, and Valentines’ Day is typically a top contender. But times are a-changing, with new generations finding alternative ways to celebrate and smash outdated traditions. But don’t worry, we’re seeing Amazon Dating and other...

Brands Leverage Valentine’s Day Breakups

Brands Leverage Valentine’s Day Breakups

Some relationships are built to last, others not so much. And organizations are reading the emotional tea leaves and creating promotions around the latter this Valentine’s Day. These winning brands demonstrate the power of capturing niche crowds and turning negative...

How Oscars’ Inclusivity Failed & Why Your Brand Cannot 

How Oscars’ Inclusivity Failed & Why Your Brand Cannot 

When it comes to understanding and moving in tandem with consumer trends, one would think Hollywood had its pulse. But, interestingly, it seems that fantastically famous folk can become a tad out of touch with “the people” from time to time. Social listening shows how...

How to Measure Social Analytics ROI

How to Measure Social Analytics ROI

Measuring social analytics ROI is typically a challenge for brands and agencies. Yet, it’s entirely necessary if you hope to make meaningful progress. How else will you know if you’re on track to achieve your goals, or in need of a course correction? Unless you’re...

JetBlue Capturing Consumers with Carbon Neutral Approach

JetBlue Capturing Consumers with Carbon Neutral Approach

Flying has come under fire for contributing to environmental damage, and the industry response has been swift. Carbon offsetting programs by Delta and United set the pace and now JetBlue is taking it one step further, committing to a carbon neutral approach. And it...

Super Bowl Commercials Cash-in with Consumers

Super Bowl Commercials Cash-in with Consumers

Super Bowl commercials are money well spent for brands seeking maximum promotional impact. But it can’t be a one and done experience. Brands wisely seek to cash-in with consumers and generate long-term value from their very significant investment. And they do this...

Social Sentiment Foreshadowing Super Bowl Commercials

Social Sentiment Foreshadowing Super Bowl Commercials

Super Bowl commercials have turned into mini-cinematic events over the years, and 2020 is proving no different. How are commercials shaping up according to social sentiment, and does the online reaction bode well for these brands? Let’s take a look at what is...

Google’s Year in Search Mirrors Social Listening

Google’s Year in Search Mirrors Social Listening

When one searches for things, ‘googling’ it has become part of the online vernacular for a reason: everyone does it. Google is the most frequented online search option worldwide. So, its “year in search” is always on-point, as it captures top trends in ways that many...

NetBase and Quid are Merging!

NetBase and Quid are Merging!

NetBase Quid will give businesses an unprecedented solution to understanding consumer and market data. NetBase, the industry leader in social media analytics, announced today it will merge with Quid, a leader in AI driven text analytics. The combined company is the...