Social Analytics Reveal Dads Don’t Want Anything for Father’s Day
With Father’s Day this weekend, we’re seeing a lot about the occasion on social media – but there’s one audience we’re not hearing from: Dads. So how are brands deciding what to market – and what’s on target – for the recipient of Father’s Day gifts? Let’s see what...
June Weddings Offer Brands Huge Social Love to Put to Work
Among the other spring occasions brands have to work with – both for selling and connecting to social audiences – are weddings. With June a particularly big month, with 12 percent of couples walking down the aisle, what can brands learn and leverage, whatever their...
Enhancing Twitter Analytics Advertising Options
Though the approach has changed, advertising is still a big part of how brands use Twitter – and the social analytics found there. To that end, Twitter offers built-in analytics to help brands understand their audiences – but AI Analytics can supplement that data for...
Brand Marketing Awesomeness for #PrideMonth
The month of June offers brands a positive and vibrant way to connect with audiences for Gay Pride festivities. And we have more than a few highlights to share, along with a look at the customer understanding excellence these efforts demonstrate. Where It Started It’s...
Using Social Media Insight to Inform Competitive Intelligence
Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. Let’s see how...
National Donut Day Analysis: Sentiment is a Slam ‘Dunk’
Social engagement doesn’t have to be – and shouldn’t be – limited to your own brand campaigns, or interactions initiated by customer service issues. Holidays like National Donut Day offer brands a chance to talk to social audiences like a person – especially when the...
Top Summer Grilling Trends, Sourced from Social Sentiment
People are getting excited about summer – and grilling! But it’s not your parents' BBQ that has the internet abuzz. Times have changed. And retailers of the CPG variety would do well to monitor such sizzling hot social sentiment around summer grilling trends, as there...
The Social Sentiment Behind Milkshakes Making a Comeback
As summer approaches in the Northern Hemisphere, thoughts of cold, creamy beverages take hold – and quick-serve brands eagerly comply and compete. What are folks saying about milkshakes, and how are popular brands doing as milkshake season begins? Trends Affect Social...
Deep Data Dives with CBD, BVK and Bradley & Montgomery
We hear from agencies a lot, particularly those edging out competitors for big brand business. And their key differentiator hinges on their ability to very finely, and accurately, slice and dice customer experience data, taking deep data dives to create winning ...
Surprising Sentiment of the Champions League Final
Taking advantage of big moments shared by large audiences is a great way to put your brand out there. But before you can take part in the conversation, you need to understand what it is, and what’s driving the sentiment behind it. As we head into (at press time) the...
Understanding Reddit Influencers and How to Activate Them
Influencers web-wide share many characteristics, but brands would be ill advised to lump Reddit Influencers together with the rest. Sorting out how to activate Reddit influencers, these online connoisseurs, is secondary to understanding what Reddit influencers are all...
25 Secrets CX Analytics Reveal about Hospitality & Restaurant Consumers Report
When offering a top-notch experience is your product, you’ve got your work cut out for you in today’s consumer-empowered climate. Such is the lot of hospitality and restaurant brands. But we’ve got the CX analytics secrets that can unlock everything – and all brands...
Using Twitter Search to Track Trends
If your audience – or any segment thereof – is active on Twitter, you want to know. You also want to know what they’re talking about – and what topics are trending – so you can reach them. Here’s how Twitter Search – in conjunction with AI Analytics – can help. Get A...
7 Secrets CX Analytics Reveal About Retail Consumers
Retail consumers are a fickle lot. Capturing their loyalty does not mean they’ll stay with you tomorrow – but you can hedge your bets with the seven CX secrets social analytics reveal about them! Stay Loyal to Your Base Ever see a sale that’s targeted toward new...
Sentiment Analysis Study – Capturing the Military Segment on Memorial Day and Beyond
Every holiday is an opportunity for brands to shine, but holidays can also be a little stressful. Every high impact opportunity online is fraught with social misstep potential, particularly if brands aren’t sensitive to cultural and social norms and aren’t paying...
Social Listening eCommerce Accuracy with Ferrara, Glanbia and US Foods
Accuracy is everything when it comes to the insights upon which brands base decisions. Let’s look at some recent case studies to illustrate eCommerce brands’ unique concerns, and how accurate AI Analytics helps. Capturing Clean Data for Maximum Impact Understanding...
Travel Customer Care Excellence, Informed by Social Listening
When we talk about customer care, we now know we’re talking about the entire customer experience – not just isolated moments in-store, or when things go wrong. How does social listening impact customer care in one of the most experiential categories – i.e., Travel...
Social Media Week NYC Recap
It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Here’s a recap of the NetBase panel How to Use Social to Find Your Next Big Idea in Campaign...
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