1-855-SOCMROI (1-855-762-6764) info@netbase.com

What Is Social Media Analytics & Why Is It Important?

Social Media Analytics is a term often heard – and often misunderstood. Let’s break down just what this crucial business tool is, and why you need to use it. It should, perhaps, seem obvious. Social media offers a huge pool of consumers ripe for brand communication....

World Cup Sentiment Check-in: Which Sponsors Are Winning?

Whether you’re an international soccer – or “football” – fan or not, it’s hard to escape World Cup Fever as the tournament continues. And it’s not just the 12 sponsors and partners of the FIFA World Cup who stand to benefit from all the excitement. All brands can...

What is Social Campaign Analysis?

The ability to track and measure campaign performance is as important as any campaign itself. But how do you effectively measure the success or failure of campaigns run across various channels, using various mediums, as today’s marketing campaigns often are? The best...

Global Love List 2018: The Most Loved Brands Across Social

Love is a big theme this month – given that it’s Pride Month and wedding season, among other things. But love is always an important subject in the social analytics world – because without it, we’d never really know what the data means. The new NetBase Brand Passion...

21 Competitor Analysis Tools for Social Media

Spying on the competition is a must for brand survival. Luckily, access to digital data makes this a much easier endeavor – and there’s a wealth of information out there. In fact, competitive analysis is such a standard practice, there is a range of competitor...

Staying Mindful of Social Sentiment on Yoga Day

You don’t have to look far to see evidence of the growing popularity of yoga in our culture. But did you know there’s an entire day devoted to celebrating this ancient practice? The fourth year of International Yoga Day was yesterday, on June 21st. Here’s a look at...

Sentiment Analysis Showdown: World Cup vs Super Bowl

Here in the States we think football is the sport – but for the rest of the world, “football” is a sport we know as soccer. How do the two compare? Let’s dig into some sentiment analysis and find out! What Are People Talking About? First, let’s start with the obvious:...

20 Free Social Media Analytics Tools for Marketers

June 2018 Update: We’ve reworked our list of free social media analytics tools for 2018 – check it out below! As business becomes increasingly global, it becomes increasingly competitive. You can thank the Internet for that – or perhaps curse it if you’re struggling...

Social Analytics Spotlight: Father’s Day

Father’s Day is this Sunday, June 17, so it’s time for a look at social insights around this upcoming holiday. Here’s what we found using NetBase Pro: Are Dads Hard to Buy For? The pervasive myth about dads is they’re hard to buy for. It’s supposedly a big part of why...

What is Social Sentiment Analysis?

Consumer opinions and feelings have always mattered – but since the rise of social media, access to them has become much easier to attain. Social media sentiment analysis is now a mainstay of social analytics, but what exactly is it? And why do brands need it? Let’s...

Page 1 of 4312345...102030...Last »