3 Reasons You Can’t Miss NetBase LIVE London!
April is flying by and May 9th will be here before you know it. Are you joining us for NetBase LIVE London? Here's why you should! 1. Tracks Designed to Take Your Brand Forward Social analytics is a constantly evolving art and science. Keeping up with all the ways...
Social Analytics Summary: A Look at the Top 15 Canadian Brands
Now that we know how Canadian marketers view social analytics tools, we thought we'd see how top Canadian brands stack up – to see if the walk follows the talk. We looked at a representative grouping of 15 of the biggest Canadian brands by sales volume, focusing on...
TurboTax for the Social Sentiment Win to Get #TaxesDone
As tax season nears its conclusion, which of the two top tax brands is coming out on top? Here's our NetBase Pro sentiment analysis comparison. Unpacking Consumer Emotions about Taxes The topic of taxes is a polarizing one, at least in terms of politics. To get a...
Social Media Analytics Tips: How to Apply the Best Practices of Luxury Brands
Luxury brands are at the forefront of setting trends for other retail categories, meaning these brands above all must have their finger on the pulse of consumer desires. This is newly complicated by consumers looking to social media as their first source of luxury...
Social Sentiment Reveals April Fool’s Efforts Can Easily Miss The Mark
April Fool's Day is a one of those holidays people love or hate – or love to hate. We took a look at some of this year's pranks – as compiled by the Washington Post – to illustrate the importance of sentiment analysis when boarding the trend train. An Early Start –...
Social Media Survey 2018: How US & Canada Brands Use Social Analytics Tools
The many brands who use our social analytics tools know the power social data offers, but is that knowledge widespread? Understanding how marketers overall use and view analytics tools helps uncover opportunities they’re missing – opportunities that you’re likely...
Social Media Analytics Report: What Makes French Consumers Say ‘Oui, oui!’?
Did you know brand return on investment has been tied to return on love? This fact makes social media analytics a crucial component, as social data shows you where you've got the love, and where you need to inject a little more. Let's explore this topic using the...
How the IPI Promotes Peace on a Budget with Social Media Listening
Keeping costs low is a goal for any brand or business, but for those in the nonprofit sector, it's paramount to staying afloat. Social listening in such cases is not a luxury – it's a life preserver. Here's why, using the International Peace Institute (IPI) as an...
Social Media Analytics Report: Who Really Won the Super Bowl – And Why
The best time to spend on a television ad is when you know millions of people are watching – and interested. The Super Bowl offers this dream scenario – but without social media analytics to ensure you get it right, the cost to your brand is millions. The Netbase...
Social Analytics in a Snapchat World
The only constant in social media analytics is the speed with which they change. So how do you keep up with the metrics that matter so you can make smart business decisions? Audience Wrangling 101 First, you need to know who your audience is, and where they like to...
Arby’s Uses Social Media Monitoring to Satisfy a New Audience Segment
Differentiation is how brands compete in overcrowded markets. One way to do that is through the audiences you target. Here's how it worked for Arby's. Regular Social Media Monitoring Makes it Easier to See Sudden Changes Arby's smartly set themselves apart from the...
Which German Brands Get the Most Consumer Love?
Whether you're a global brand looking for market distinctions, or a local brand to a specific area, sentiment analysis plays a huge part in brand strategy. Let's see how with a look at the new NetBase Brand Passion Report 2018: Top Loved German Brands. In this new...
Social Media Listening is Not About Luck
With St. Patrick's Day this weekend, luck will be a big topic for many – along with who is more Irish than whom. When it comes to social media listening, however, luck is nice – but it shouldn't be your only strategy. What is luck, anyway? If Roman philosopher Seneca...
Why You Need To Perform a Social Media Audit
They say time is money – but nowadays so is data. If your social media strategy isn't on point, your data may be wildly inaccurate, causing you to waste resources and miss opportunities. Time to put your social media auditing tools to use. Why and How Social Media...
Social Media Listening Analysis: Beyond March Madness
As Selection Sunday hits this weekend, coworkers around the country will distribute March Madness bracket sheets to get their office pools going. How can your brand get in on the fun? Let's do a little social media listening with Instant Search to gauge the...
A Social Look at the 2018 Oscars: Predictions Vs Surprises
Image attribution: https://www.youtube.com/watch?v=DfIPYqmxfy8 Nowadays, brand health depends on your ability to act not only on the data at hand, but on your ability to use social media analytics to act on the likeliest predictions that data offers. Because nothing...
Ask the Experts: 15 Social Listening Tips for 2018
With so much information about social listening tools out there, it can be hard to know where to focus your energy. We've rounded up 15 experts to share their views on what matters most as you apply social insights. 1. Increase Brand Awareness with Perfectly-Timed...
Good Morning, Google! The Problem-Solving Awesomeness of Social Analytics and Other Technology
Think social analytics are only good for measuring your brand's popularity? You couldn't be further off! The capabilities social analytics offer are powerful – as in, “fixing the Internet after India breaks it” powerful - and your brand should definitely be taking...
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