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Social Segmenting 201: Taking Listening to the Next Level

Our last piece on social segmenting talked about the overall purpose and concept of segmenting your social audience. Now let's look at how to go further for amazing results. Start with your brand Your starting point is your brand – and those who are liking,...
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Top 22 Social Media Listening Tools by Use Case

WHY YOU NEED SOCIAL MEDIA LISTENING TOOLS – AND 22 TO CONSIDER August 2017 Update: We’ve gone through and updated our list of social media listening tools for 2017. Check it out below. Brands have benefitted from social media in numerous ways since its advent – but...
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Hashtags and More for Successful Back-To-School Campaigns

With consumers in the midst of the back-to-school ramp up, retail brands are doing all they can to cash in. Back-to-school is a great early indicator of how the holidays might go, so we used our Instant Search tool to learn what retailers should steer clear of, or use...
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Top 22 Social Media Listening Tools by Use Case

WHY YOU NEED SOCIAL MEDIA LISTENING TOOLS – AND 22 TO CONSIDER August 2017 Update: We’ve gone through and updated our list of social media listening tools for 2017. Check it out below. Brands have benefitted from social media in numerous ways since its advent – but...

End of Summer Digital Marketer Checklist

As seasons change and quarters end, it's a great time to take stock and plan for what's next. With summer drawing to a close, here's where marketers should be focusing their attention. 1. Analyzing back-to-school insights We're in the thick of this seasonal moment...

Using Social Insights for Media Relations

Whether you're a thought leader who wants to be quoted in Forbes, or a brand looking for a shout-out in a popular consumer review blog, you've got to walk a fine line when approaching the media. The good news is, social listening gives you all the insights you need to...

3 Social Media Mistakes CEOs Make

Mistakes made on social media can have lasting consequences – potentially ruining a brand for good. Even CEOs aren't immune to these mistakes – so let's look at three common errors and how to avoid them. 1. Assuming a social presence isn't necessary With all the...

59 Social Media Stats Every Marketer MUST Know

By now all brands are convinced of the benefits social media insights bring to their marketing and overall strategy. But if you don't know just how important monitoring social media is to brand health and success, here are 59 stats to remind you. We've got general...

Social Listening Tools of Tomorrow

What consumer data will inform brands and marketers in the future? And how will they access this data? We have some ideas. More connections = more to monitor Big Data is already powering the strategies of brands with regard to design, manufacturing, marketing, sales,...

NetBase LIVE 2017: Coming This October in NY and LA

We don't like to think about summer's eventual end – so we're giving you something to look forward to when fall finally hits. Our NetBase LIVE conference will make stops on both coasts this year – and there's a lot to get excited about. Something for every level As...

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