In the Name of Love – And Basketball: Social Sentiment of MLK Day
Is there a right or wrong way to honor the memory – and 90th birthday – of the late civil rights leader Dr. Martin Luther King, Jr? It’s a big question – and not one you’d want to guess at if you were a brand or business choosing to do so to boost your image. Social...
Avoid These Professional Social Media Influencers Like The Plague
Beware - some professional social media influencers are more aptly described as professional social media advertisers. The distinction is important and can negatively impact your brand. Influencers interact extensively online and it’s important to understand what...
Opportunities Your Brand Missed Last Year
Nothing’s worse than missing out on the next big thing – especially if your competitors cashed in on it. One job of social analytics is to keep you informed of trends worth embracing – so you can keep your #FOMO at bay. Did your brand miss out last year? Or did you...
NetBase Introduces Instagram Authorization Manager
With the recent Instagram listening API updates, one challenge facing brands and agencies looking to leverage Instagram content for social insights is the authorization requirements necessary to monitor their organization’s business channels. Instagram now restricts...
Performing a Social Media Audit for Any Brand
If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit? Yup! Here’s why – and how any brand can go about it. Big Picture Check-in The social analytics you look at in the day to day are likely...
Counting Down to BREXIT . . . Or Not
On Tuesday 15 January, 2019 all eyes will be on England, as Theresa May battles to move her Brexit deal forward and not get ousted as Prime Minister in the process. The United Kingdom is due to leave the EU (European Union) on 29 March, 2019 as a result of the June...
Mastering Competitive Analysis Reporting
As the lines between categories and industries overlap and blur, competitors are everywhere. On top of that, add consumers who won’t settle for less than what they demand, and you’ve got a recipe for brand extinction if you aren’t fully aware of where you stand in the...
Top Instagram Campaigns Show What Brands Must Know Right Now
The holidays are over and everything has returned to ‘normal’ online. The buying frenzy has passed and brands can sit back and relax for a while. That’s certainly one way to go. But the other, more lucrative path has you clicking on, “continue mastering Instagram as...
2019 Retail Industry Report Offers Strategy & Surprises
Retailers have had to be quick on their feet to stay relevant the past few years. As competition intensifies, social data becomes more valuable to staying ahead. Understanding consumer love, and what drives it, can be the difference to a brand that’s struggling. And...
Social Media Monitoring vs Social Listening – Yes, There’s a Difference!
Social media monitoring is not the same as social media listening, and you may be confusing the two! Does it really matter if you are? Well, it may matter if you think processing what you see offers different intel (and requires different attention) from processing...
21 Top Social Media Tools for 2019
January 2019 Update: As trends change and technology advances, social media tools become more powerful as well. Here’s an updated list of some of what’s out there right now, as well as what you should look for in a social analytics tool. Already know what matters?...
Instagram Marketing Will Make or Break Businesses in 2019
Sweeping predictions about any social platform are dangerous to make, but this one feels like a sure thing – businesses that aren’t bringing their A game to Instagram in 2019 will feel it before the end of the year. There are new features available right now, and more...
What Every Enterprise Can Learn from European Entrepreneurs
‘Going global’ is something every entrepreneur aspires to these days – at least those entrepreneurs planning to build a business that grows! And there are quite a few European entrepreneurs offering exceptional insight to inform that growth in any vertical, from...
Heading Off a Social Media Influencer Crisis
Influencer marketing is a major component for all brands with a social media presence, but it’s still a fairly new practice. As this tactic becomes more deeply entrenched, brands must be mindful of the potential for rogue influencers to cause a crisis. Here are some...
2019 Social Media Monitoring Pro Tips: Making the Most of a Real-time Dashboard
It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. Thank goodness for real-time...
2018 Social Media Listening Winners – and Losers
Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Here are some criteria top brands pay attention to, and...
Instagram API Changes & Holiday Campaigns
Celebrations abound online and off this holiday season, with ecstatic client brands, recently migrated to Instagram’s new API, creating meaningful interactions with new audience segments. They experienced zero gaps in coverage and have had very merry holiday returns...
How Chili’s Finds Inspiration for Their Next Social Campaign
Some of the biggest brands out there find themselves falling short at times. That makes it even more gratifying when they get back on track and excel. At NetBase LIVE L.A. this past October, Chris Ebbeler, Chili’s Director of Social & Community Engagement, and...
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