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The Best Ways to Measure Social Media During Super Bowl 2018

For football fans and marketers alike, the stakes are never higher than during the Super Bowl. Sensationalistic ads abound, hoping to capture the attention of a massive viewing audience, during a brief, expensive window. Here's how to use social media analytics to...

2018 Social Media Analytics Guide for Restaurants

All brands share the need to define and grow their business, build better campaigns, increase engagement, and improve their overall customer experience – and social media analytics are the best way to do that. Our 2018 Restaurant Industry Best Practices Guide serves...

Social Media 2018 Financial Services Report | NetBase

Social media analytics are all about reaching your audience authentically as individuals. When the topic is as sensitive and personal as money, it's all the more important to skillfully use them. The newly released NetBase Industry Report 2018: Financial Services...

Data-driven Campaign Strategies for 2018

What does social data offer your campaign strategies? Everything. Whatever campaign your brand mounts, your plans must be backed by social insights – and kept on track by them every step of the way. Here's how. Be ready to capitalize on moments as they present When...

Social Listening for Exceptional Event Management

The use cases for social listening don't stop at retail marketing. In fact, social analytics can support almost any brand or business endeavor. Here's how to use social listening to boost your upcoming events. The great idea you never knew you needed You may think "if...

Social Success Stories to Inspire Your 2018 Strategy

We can tell you all day that social media analytics are worth using – but we know the results of our customers hold much more sway. With that in mind, here are a few social success stories from the past year to get you excited about all that's possible in 2018. The...

8 Resolutions Every Social Media Manager Must Make

As 2017 comes to a close, consumers are making lists of resolutions to tackle as the New Year begins. Brands should do this as well – and here are 8 suggested resolutions if you're coming up empty. 1. Take stock and make plans You can't know where you're going without...

Sentiment Analysis: How to Dominate a Market

Typically when we talk about sentiment analysis, we talk about the importance of real-time insights to inform your brand's present and future. But sometimes it's worth looking back at how you arrived where you are – so you can understand how to approach the next...

Twas the Night Before Switching to NetBase

'Twas the night before Christmas – or that's how it felt Finally switching to NetBase from somebody else For too long we'd settled, for too long missed out On insights our peers had been raving about   We'd heard all about them, but doubt filled our heads So we stuck...

6 Ways Image Recognition and Analysis Help Your Brand

Just as brands have finally accepted social listening as a necessary part of operations they're asked to change things up and focus on visual listening as well. In case you're tempted to "wait and see," here's what image recognition and analysis does for your brand....

Taking Customer Care Beyond What Competitors Offer

Customer care is a huge area of differentiation for brands fighting for a foothold in the customer experience landscape. So how do you compete effectively? Your success depends on customer satisfaction First, let's recap the importance of customer care to brand...

18 of the Best Social Media Audit Tools for 2018

A new calendar year is a great time to perform a social media audit – to check in and ensure your brand goals are on track. Which tools are best for assessing your social performance? It depends on where you are in your social analytics journey, and what you need to...

Ask the Experts: 2018 Social Media Marketing Trends

As social media changes in 2018, what trends should social marketers keep an eye on? We've rounded up a few experts to weigh in on what to expect in the coming year.   Social listening will finally be taken seriously The value of social data is well proven, but that...

Social Analytics Deep Dive: NLP for Every Occasion

What's the big deal about NLP – or Natural Language Processing? Well, it's the only way you'll ever be able to precisely target shoppers no matter what the occasion. Here's how. Conversation = clues You might think you know who your audience is and what they want, but...

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