7 Brand Tracking Tactics for Your Checklist
Brand success depends on understanding every nuance you can about your audience and how they see you. For best results, be sure you include the following tactics in your social media brand tracking efforts: 1. Nail down brand perception Perception is reality, so...
Why Customer Experience Monitoring is a Must
With a marketplace that's nearly limitless, how do brands compete for their share? Ensuring every brand encounter is top notch is the only way – and that means customer experience monitoring. Beyond the basics There was a time when the in-store experience was all – or...
Hear How Top Brands, Agencies and More Use Social Analytics at NetBase LIVE
Our upcoming NetBase LIVE conference is a can't-miss event – and not just because you'll become an expert at using our tools during our All-Star Academy. We've got some amazing speakers ready to tell you why social analytics are everything – and how to use them to...
How to Make Social Media Analysis Work for You
Social media is more than a medium for interacting with consumers – though it's imperative to do that. When you put social media analysis to work, every area of your brand stands to gain. Here are some examples using the NetBase Instant Search tool. Start with a topic...
18 Brand Tracking Tools for Masterful Marketers
With so many brands using social media as a way to reach and engage consumers, tracking brand activities there is an absolute must. Brands of different sizes have individual needs when it comes to tools that allow such brand tracking – so we've compiled a list of 18...
When Competitor Analysis Isn’t Accurate
Competitor analysis is crucial to brand domination – but only if your insights are accurate. Without social media sentiment analysis you're likely to act on half-truths. Here's why. Cold, hard metrics don't tell you enough If you're not using advanced social analytics...
What Your 2018 Digital Marketing Budget Must Have
With a projected $120 billion-spend on U.S. digital marketing by 2021, there's no question it should be part of your 2018 overall marketing budget. With a new fiscal year looming, what non-negotiables should you include? Basic components Forbes reports, "Investment in...
Social Segmenting 301: Advanced Tactics
As we shared previously, social segmenting is the key to audience connection. When you use sentiment analysis to divide your audience into feel-alike segments you can talk to them on an individualized level. Here's more about what that means, and how to apply insights...
10 Digital Marketing Mistakes Every New Manager Makes
Marketing managers have come 'round to the idea that social media marketing is no longer optional. Even so, several digital marketing mistakes continue to be made by those new to the field. Here are 10 to avoid. 1. Not defining digital marketing goals As with any...
Social Media Branding – What It Is and Why You Need It
No one questions the importance of branding nowadays – but social media branding is its own ball of wax. Here's why the distinction matters. Your brand isn't enough Just as websites were a necessary brand investment in the 90's, a branded social presence is critical...
4 Competitive Intelligence Mistakes You Can’t Afford to Make
Competitive intelligence is crucial to keeping your brand alive – because consumers are well aware they have other options. That means you don't. I-spy a brand doing better than I Of course, the biggest mistake you can make is not performing competitive intelligence...
Social Segmenting 201: Taking Listening to the Next Level
Our last piece on social segmenting talked about the overall purpose and concept of segmenting your social audience. Now let's look at how to go further for amazing results. Start with your brand Your starting point is your brand – and those who are liking,...
Top 22 Social Media Listening Tools by Use Case
WHY YOU NEED SOCIAL MEDIA LISTENING TOOLS – AND 22 TO CONSIDER August 2017 Update: We’ve gone through and updated our list of social media listening tools for 2017. Check it out below. Brands have benefitted from social media in numerous ways since its advent – but...
Hashtags and More for Successful Back-To-School Campaigns
With consumers in the midst of the back-to-school ramp up, retail brands are doing all they can to cash in. Back-to-school is a great early indicator of how the holidays might go, so we used our Instant Search tool to learn what retailers should steer clear of, or use...
Social Media Monitoring Pro Tips: Making the Most of a Real-time Dashboard
In the time it takes to analyze and craft a weekly, monthly, or annual social analytics report, the entire world can change. With social media monitoring and real-time metrics, your brand can change with it. Here's how. Spot and leverage emerging trends There's...
End of Summer Digital Marketer Checklist
As seasons change and quarters end, it's a great time to take stock and plan for what's next. With summer drawing to a close, here's where marketers should be focusing their attention. 1. Analyzing back-to-school insights We're in the thick of this seasonal moment...
Social Segmentation 101: A Social Listening Primer
Marketing is most effective when it's specifically and personally targeted to your intended audience. With social segmentation, that means breaking down the whole into "feel-alike" chunks. Here's how: Tune in to audience conversations What consumers talk about...
Learning from Competitors’ Costly Mistakes – 4 Lessons to Heed
Navigating the waters of social media isn't always easy – as a number of brands have demonstrated in recent years. Learn from their mistakes and you won't be doomed to repeat history. Keep your enemies closer Competitive intelligence isn't just about product...