Advanced Social Engagement Tactics for Marketing Masters
Social engagement is all about enticing consumers to stay tuned in to what your brand is doing – and advanced social engagement tactics keep them coming back for more. To do that you've got to always offer something fresh – so your audience is never bored – while...
Social Media Crisis Monitoring Best Practices
No brand wants to be caught off guard by bad news gone viral – and you don't have to be. Follow these social media crisis monitoring tips and you'll always be on top of whatever comes your brand's way. Don't wait for a crisis to happen Prevention is your best defense...
How to Perform a Social Media Audit
Performing a social media audit from time to time is as important as any other business checkpoint – like financial audits, annual inventory, etc. But what exactly should you look at to make sure your social efforts are on track? Success, failure and everything in...
Social Engagement Tactics You Need to Try
Social engagement is the most important aspect of social media strategy. Without it, the only information you have coming back – likes, retweets, etc. – is superficial at best. That data isn't enough to tell you what your audience really cares about or wants. Here's...
21 Competitor Analysis Tools for Social Media
Spying on the competition is so expected there is a range of competitor analysis tools for brands to use. Which tool is best for you? Take a look at our list below to find one that suits your goals and budget. Start with a plan First let's look back at the basics of...
What Your Customer Experience Monitoring Is Missing
Without customer experience monitoring, you won't know if your efforts to keep consumers happy are on target. But not all customer experience metrics are considered equal. If you're missing the data that matters most, it's as good as not monitoring at all. Here are...
Why Your Social Engagement is Failing
Social marketing only succeeds when social engagement is at the center of your strategy. If you're not getting the results you want, here are some possible reasons why: You're being all about your brand If your social posts are always about your brand, without taking...
Brand Analysis Metrics: Taking the Temperature of Your Space
Clearly it's important to understand the entire space your brand fits into online – you can't compete if you don't. But which metrics matter most? Perception of your brand It doesn’t matter what you think of your brand if you're not communicating it well enough for...
7 Brand Tracking Tactics for Your Checklist
Brand success depends on understanding every nuance you can about your audience and how they see you. For best results, be sure you include the following tactics in your social media brand tracking efforts: 1. Nail down brand perception Perception is reality, so...
Why Customer Experience Monitoring is a Must
With a marketplace that's nearly limitless, how do brands compete for their share? Ensuring every brand encounter is top notch is the only way – and that means customer experience monitoring. Beyond the basics There was a time when the in-store experience was all – or...
Hear How Top Brands, Agencies and More Use Social Analytics at NetBase LIVE
Our upcoming NetBase LIVE conference is a can't-miss event – and not just because you'll become an expert at using our tools during our All-Star Academy. We've got some amazing speakers ready to tell you why social analytics are everything – and how to use them to...
How to Make Social Media Analysis Work for You
Social media is more than a medium for interacting with consumers – though it's imperative to do that. When you put social media analysis to work, every area of your brand stands to gain. Here are some examples using the NetBase Instant Search tool. Start with a topic...
18 Brand Tracking Tools for Masterful Marketers
With so many brands using social media as a way to reach and engage consumers, tracking brand activities there is an absolute must. Brands of different sizes have individual needs when it comes to tools that allow such brand tracking – so we've compiled a list of 18...
When Competitor Analysis Isn’t Accurate
Competitor analysis is crucial to brand domination – but only if your insights are accurate. Without social media sentiment analysis you're likely to act on half-truths. Here's why. Cold, hard metrics don't tell you enough If you're not using advanced social analytics...
What Your 2018 Digital Marketing Budget Must Have
With a projected $120 billion-spend on U.S. digital marketing by 2021, there's no question it should be part of your 2018 overall marketing budget. With a new fiscal year looming, what non-negotiables should you include? Basic components Forbes reports, "Investment in...
Social Segmenting 301: Advanced Tactics
As we shared previously, social segmenting is the key to audience connection. When you use sentiment analysis to divide your audience into feel-alike segments you can talk to them on an individualized level. Here's more about what that means, and how to apply insights...
10 Digital Marketing Mistakes Every New Manager Makes
Marketing managers have come 'round to the idea that social media marketing is no longer optional. Even so, several digital marketing mistakes continue to be made by those new to the field. Here are 10 to avoid. 1. Not defining digital marketing goals As with any...
Social Media Branding – What It Is and Why You Need It
No one questions the importance of branding nowadays – but social media branding is its own ball of wax. Here's why the distinction matters. Your brand isn't enough Just as websites were a necessary brand investment in the 90's, a branded social presence is critical...