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The Importance of Storytelling for Brand-Audience Connection

Storytelling is as old as language itself – and a cornerstone of marketing technique. Storytelling taps into consumer emotions to bring your brand into their lives in a personal way. But how do you know which emotions to target? Sentiment analysis, of course. Lessons...

How to Analyze Social Media Analytics

Social Media Analytics comprises several techniques and tools, which – when combined – provide a thorough understanding of your place in the social landscape, as well as the audiences you most want to target. These insights allow for strategic actions in all areas of...

Ryanair Ignores Social Sentiment and Suffers

Oftentimes, sentiment analysis offers insight you’d never expect about your brand. Other times, it’s a reinforcement of common sense – a strong reinforcement. It can show when you’re crossing the line with your target audience and why it’s maybe not the best idea to...

How to Use Lesser Known Holidays to Generate Social Love

Interacting with social consumers is tricky for brands. You’ve got to strike the right balance of personal and authentic, without losing sight of business goals like increasing sales or promoting brand awareness. Here’s how sentiment analysis of quirky holidays helps!...

The Complete Guide to Social Media Analytics

Digital tools like social media analytics offer brands and businesses an abundance of insights to apply in all areas of operations. But these insights only help if you know how to find and use them – and if you keep up with how they change as technology advances....

Using Social Listening to Gain Consumer Trust

Trust is a make or break issue for brands. It can be hard to come by, and even harder to regain if you lose it. So how do you gain and keep the trust of your audience? Social listening, of course! How Trust Impacts Brands Our friends at Edelman Intelligence are...

A Story of Social Sentiment – World Cup Wrap-up

Now that the month-long journey of the World Cup has come to a close, where do fans, the teams, and FIFA sponsors stand? Let’s take one last look at the social sentiment surrounding “futball’s” biggest event. Winning Sponsors We’ve followed the 12 World Cup sponsor...

What Is Social Media Analytics & Why Is It Important?

Social Media Analytics is a term often heard – and often misunderstood. Let’s break down just what this crucial business tool is, and why you need to use it. It should, perhaps, seem obvious. Social media offers a huge pool of consumers ripe for brand communication....

World Cup Sentiment Check-in: Which Sponsors Are Winning?

Whether you’re an international soccer – or “football” – fan or not, it’s hard to escape World Cup Fever as the tournament continues. And it’s not just the 12 sponsors and partners of the FIFA World Cup who stand to benefit from all the excitement. All brands can...

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