by Paige Leidig | Jul 24, 2017 | Marketing
We don’t like to think about summer’s eventual end – so we’re giving you something to look forward to when fall finally hits. Our NetBase LIVE conference will make stops on both coasts this year – and there’s a lot to get excited about....
by Paige Leidig | Jul 21, 2017 | Social Listening
All brands want to extend their marketing efforts while keeping costs low – which means passing the baton to influential consumers. But brand ambassador love only goes so far if you aren’t incentivizing their efforts. Here are some motivational options that...
by Paige Leidig | Jul 17, 2017 | Sentiment Analysis, Social Listening
One of the best perks of social media is the way it democratizes marketing. With the help of devoted consumers, you can take your brand messaging farther than ever – without increasing your marketing budget. Here’s how to use social listening to identify those...
by Paige Leidig | Jul 14, 2017 | Social Listening, Trends
As social marketing continues to evolve, trends pop up that brands and marketers often scramble to incorporate. But without social listening as your compass, you won’t gain anything from a trend – and may even damage brand health. Here are some examples. Telling...
by Paige Leidig | Jul 12, 2017 | Social Listening
When social media burst onto the scene a few shorts years ago, its potential was clear but unproven. Could paying attention to this constant stream of consumer data make a difference to brands and marketers? Absolutely. Here are three ways social listening is changing...
by Paige Leidig | Jul 10, 2017 | Social Monitoring, Tools
July 2017 Update: We’ve gone through and updated our list of social media monitoring tools for 2017. Check it out below. No matter the job, having the right tools is important. Could you bang in a nail with a wrench? Probably – but not as effectively as when you...
by Paige Leidig | Jul 7, 2017 | Marketing, Social Listening
It doesn’t matter how great your brand is if consumers don’t “get” you or your messaging. If perception is reality (and it is), a killer brand identity is crucial to your success. Here’s how to use social listening to nail it down. Who...
by Paige Leidig | Jul 5, 2017 | Social Listening
Few brands have perfected the sensationalistic product launch like Apple – though all brands aspire to that level of success. As we mark the 10th anniversary of the iPhone, what lessons from Apple can your brand apply for its next major product release? Understand...
by Paige Leidig | Jul 3, 2017 | Social Monitoring
As important as social media is, no brand needs to be – nor could be – on every social network. But with an average 1.28 billion daily active users, Facebook is one you definitely want to be on, and get right. Here are some common mistakes to steer clear of: 1. Not...
by Paige Leidig | Jun 30, 2017 | Social Monitoring, Trends
There’s lots of talk about upcoming tech like augmented reality (AR), and the ways it will change how we live, work, and do business. So all brands should be getting ready to embrace and invest in AR software and products – right? The non-augmented reality is:...
by Paige Leidig | Jun 28, 2017 | Customer Experience Management, Sentiment Analysis
When a seemingly great idea isn’t well received by your audience, the consequences can be devastating – possibly putting you out of business. Let’s look at some major brand failures to understand what happened, and how these debacles could’ve been...
by Paige Leidig | Jun 21, 2017 | Social Listening
Photo credit: https://perzonseo.com/ It’s easy to think Instagram is a bit of a throwaway social network – but there’s a lot more to getting it right than brands may think. Here are some common mistakes to avoid. 1. Not planning Instagram feels...
by Paige Leidig | Jun 19, 2017 | Sentiment Analysis
From the invention of the assembly line to the present, technology has done wonders to make our working lives easier. As workplace tech evolves, sentiment analysis will play an even greater role than it already does. We’ll talk about why in a moment. First...
by Paige Leidig | Jun 16, 2017 | Competitor Analysis
Like a broken clock is right twice a day, all brands are subject to two eventualities they can’t escape. The good news is, survival is simply a matter of preparation. The two unavoidable disruptions No matter your niche, at some point you’ll be caught off...
by Paige Leidig | Jun 14, 2017 | Customer Experience Management
As the world moves toward greater automation, chatbots seem like a great way to cut costs on customer service personnel. But before you leave the bots in charge, consider the potential ways chatbots may turn on you. 1. Not answering the question at hand Anyone...
by Candida McCollam | Jun 13, 2017 | Executive Insights
Only the second living designer to be honored in a solo exhibition at the Metropolitan Museum’s Costume Institute, Rei Kawakubo, the force behind the iconic Comme des Garçons (CdG)—at once a vision of the interstitial and convention-defiant Luddite—is the subject of a...
by Paige Leidig | Jun 12, 2017 | Sentiment Analysis, Trends
The Internet of Things is coming alive, connecting us to our homes, and the devices in them, in amazing ways. As everything from our appliances to our front doors becomes “smart,” what should brands be focused on? The way you make me feel The...
by Paige Leidig | Jun 9, 2017 | Social Analytics, Social Listening
Brands and businesses – especially SMBs – have to weigh carefully the social media channels they interact on against the time they have to manage such interactions. No, you don’t have to be on every social platform – but if you assume you don’t have to be...
