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7 Brand Tracking Tactics for Your Checklist

Brand success depends on understanding every nuance you can about your audience and how they see you. For best results, be sure you include the following tactics in your social media brand tracking efforts: 1. Nail down brand perception Perception is reality, so...
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Why Customer Experience Monitoring is a Must

With a marketplace that's nearly limitless, how do brands compete for their share? Ensuring every brand encounter is top notch is the only way – and that means customer experience monitoring. Beyond the basics There was a time when the in-store experience was all – or...
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Hear How Top Brands, Agencies and More Use Social Analytics at NetBase LIVE

Our upcoming NetBase LIVE conference is a can't-miss event – and not just because you'll become an expert at using our tools during our All-Star Academy. We've got some amazing speakers ready to tell you why social analytics are everything – and how to use them to...
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18 Brand Tracking Tools for Masterful Marketers

With so many brands using social media as a way to reach and engage consumers, tracking brand activities there is an absolute must. Brands of different sizes have individual needs when it comes to tools that allow such brand tracking – so we've compiled a list of 18...

When Competitor Analysis Isn’t Accurate

Competitor analysis is crucial to brand domination – but only if your insights are accurate. Without social media sentiment analysis you're likely to act on half-truths. Here's why. Cold, hard metrics don't tell you enough If you're not using advanced social analytics...

What Your 2018 Digital Marketing Budget Must Have

With a projected $120 billion-spend on U.S. digital marketing by 2021, there's no question it should be part of your 2018 overall marketing budget. With a new fiscal year looming, what non-negotiables should you include? Basic components Forbes reports, "Investment in...

Social Segmenting 301: Advanced Tactics

As we shared previously, social segmenting is the key to audience connection. When you use sentiment analysis to divide your audience into feel-alike segments you can talk to them on an individualized level. Here's more about what that means, and how to apply insights...

Top 22 Social Media Listening Tools by Use Case

WHY YOU NEED SOCIAL MEDIA LISTENING TOOLS – AND 22 TO CONSIDER August 2017 Update: We’ve gone through and updated our list of social media listening tools for 2017. Check it out below. Brands have benefitted from social media in numerous ways since its advent – but...

End of Summer Digital Marketer Checklist

As seasons change and quarters end, it's a great time to take stock and plan for what's next. With summer drawing to a close, here's where marketers should be focusing their attention. 1. Analyzing back-to-school insights We're in the thick of this seasonal moment...

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