Audience Analysis 101: Behind the Vegan Lifestyle
Much like VH1’s Behind the Music series, audience analytics with sentiment analysis give you behind-the-scenes access to any segment you care to explore. Let’s take a look at those living a vegan lifestyle to illustrate how to find and use audience insights. Start...
Social Analytics Report: Media and Entertainment
There’s a lot to learn by seeing where other brands place on the social analytics spectrum – even when those brands are outside your industry or category. Here, according to the NetBase Industry Report 2018: Media and Entertainment, is where the top global brands in...
What is Audience Analysis?
Social media analytics is like an onion – full of layers contributing to the greater whole. One such layer is audience analysis. Why is this particular layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you...
Ramadan and Athletes – A Social Listening Primer
There’s no greater use of the world wide web than bringing the experiences of differing cultures to our fingertips. Social listening takes things a step further – allowing brands to connect on a personal level while learning more about those in their audience. With...
How to Navigate the Twisted Twilight Zone of Social Analytics
If you sometimes feel like understanding the ins and outs of social analytics is akin to an episode of The Twilight Zone, you’re not alone. In honor of Twilight Zone Day – yes, it’s a thing – we’re offering up some survival strategies for brands of all sizes. Never...
What Role Does Social Sentiment Play in Ranking Netherlands Brands?
Spreek je Nederlands? It’s okay if you don’t – the new NetBase Brand Passion Report 2018: Top Loved Netherlands Brands breaks down all you need to know about social sentiment in the Netherlands into English. “Where is the love?” is the top question this report asks –...
Top 22 Social Media Listening Tools by Use Case
May, 2018 Update: We’ve gone through and updated our list of social media listening tools for 2018. Check it out below. Brands have benefitted from social media in numerous ways since its advent – but advances in social media listening tools make the returns that much...
Spotlight on Social Listening: Making Your Own May the 4th Moment
May is arguably the month with the most whimsical start. From *NSYNC and Dream Girls memes, to Star Wars Day (May the 4th) and Cinco de Mayo (the 5th), there's a lot for brands to have fun with in their social listening this month. Here's how. Don't Go In Blind Before...
What is Social Media Monitoring? – Social Media Analytics Guide (Part 2)
We continuously share the merits of Social Media Analytics because it's an important function of business operations for any successful brand today. But just because we understand the complexities and benefits of Social Analytics, doesn't mean everyone else does....
Marketing to Moms – Sentiment Has It
Mother's Day is May 13th, and millions of kids, dads, and brands will try to bring just the right note to honor the moms in their lives – or audience. For dads and kids, appealing to moms' sentimental side is a smart move. For brands, social sentiment is the key. What...
Social Listening Strategy: What Comes First, the Brand or the Audience?
Modern marketing is a delicate balancing act. Should brands decide what they're about and hope they find an audience that cares, or should they adapt to consumer preferences? Social listening lets you do a bit of both. You Are Your Audience Whether you're just getting...
Analyzing Traveler Chatter for Customer Care
What does customer care mean, and how/when do you focus on it? The answers are: always, and by applying social listening. Let's use the NetBase Travel And Hospitality Industry Best Practices Guide 2018 to illustrate. The Trouble with Travel Hospitality is a...
What Is Social Listening & Why Is it Important?
Unless you're operating in Amish country, brands and businesses worldwide are well aware of the need for social data to inform brand strategy. But this basic understanding is often where awareness ends, with too many brands still confused about how social data is...
3 Reasons You Can’t Miss NetBase LIVE London!
April is flying by and May 9th will be here before you know it. Are you joining us for NetBase LIVE London? Here's why you should! 1. Tracks Designed to Take Your Brand Forward Social analytics is a constantly evolving art and science. Keeping up with all the ways...
Social Analytics Summary: A Look at the Top 15 Canadian Brands
Now that we know how Canadian marketers view social analytics tools, we thought we'd see how top Canadian brands stack up – to see if the walk follows the talk. We looked at a representative grouping of 15 of the biggest Canadian brands by sales volume, focusing on...
TurboTax for the Social Sentiment Win to Get #TaxesDone
As tax season nears its conclusion, which of the two top tax brands is coming out on top? Here's our NetBase Pro sentiment analysis comparison. Unpacking Consumer Emotions about Taxes The topic of taxes is a polarizing one, at least in terms of politics. To get a...
Social Media Analytics Tips: How to Apply the Best Practices of Luxury Brands
Luxury brands are at the forefront of setting trends for other retail categories, meaning these brands above all must have their finger on the pulse of consumer desires. This is newly complicated by consumers looking to social media as their first source of luxury...
Social Sentiment Reveals April Fool’s Efforts Can Easily Miss The Mark
April Fool's Day is a one of those holidays people love or hate – or love to hate. We took a look at some of this year's pranks – as compiled by the Washington Post – to illustrate the importance of sentiment analysis when boarding the trend train. An Early Start –...
Join The
15,723 People
Who have subscribed to our blog
Sign up to receive the latest updates