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Brands’ Meme Marketing Makes Sentiment Analysis More Important Than Ever

Memes are always in style – at least in recent times they are! And brands are catching on to the power of these viral visuals, using memes for marketing. This makes sentiment analysis more important than ever, as not all memes are created equal, of course. And they...
SPAM Bucking Trends & Winning Love in Impossible Market

SPAM Bucking Trends & Winning Love in Impossible Market

There’s a lot to love about SPAM, but who knew it would be winning this much love in such an impossible market? But it has. Having just recorded its fifth straight year of record-breaking sales, does SPAM know something other brands don’t? Next generation AI-powered...

Branding Win: Popeye the Sailor Man Prefers Chicken

Branding Win: Popeye the Sailor Man Prefers Chicken

What do you get when you cross powerful brand marketing with live television? A viral marketing moment where you see all of your targeted social listening pay off. For example, did you know that Popeye the Sailor Man prefers chicken now? Thanks to Popeye’s branding...

Clemson vs LSU: Tigers & Chicken Sandwich Trash Talk

Clemson vs LSU: Tigers & Chicken Sandwich Trash Talk

The matchup between Clemson’s Tigers and LSU’s Tigers is a raucous event, with equally outlandish online sentiment around the matchup. So, how has chicken sandwich trash talk won a good chunk of this conversation, and how can your brand create the same online feeding...

CES Trends Capturing Hearts & Minds of Consumers

CES Trends Capturing Hearts & Minds of Consumers

It’s that time of year again, when the Consumer Electronics Show (CES) shares emerging technology that will rock our worlds in the coming year or so. And while it’s impossible to tie a neat bow around all of it, there are lots of stand-out trends to make note of....

How to Evaluate Social Media Analytics

How to Evaluate Social Media Analytics

Updated January 2020. Social media analytics, powered by next generation artificial intelligence (AI), offers everything brands need to capture superior customer experience (CX) understanding. Anything less, offers comparatively less insight. Let’s see the techniques...

Even Unicorns Need to Monitor Mentions

Even Unicorns Need to Monitor Mentions

Social analytics clues are everywhere, if brands look for them. Scratch that – they’re everywhere if brands use the right tool to look for them. And even unicorns need to monitor mentions, after all. Or at least they should be! Let’s explore four unicorns that could...

Humanize Your Brand to Connect with Consumers

Humanize Your Brand to Connect with Consumers

Helping your brand stand out from the competition requires thinking outside of traditional marketing tactics. It even requires rethinking marketing as a brand entirely. The most successful businesses have realized they must humanize their brand to connect with...

Celebrity Products Supported by Social Listening

Celebrity Products Supported by Social Listening

Celebrity products are nothing new. But in this digital age, celebrity backing can lead to products becoming viral and selling out instantly, particularly when supported by social listening. Here’s how it looks and why every brand, including celebrity-backed concerns,...

Pet Influencers’ Promotional Power

Pet Influencers’ Promotional Power

Brands are always on the look-out for new influential partners, and pet influencers certainly fit the bill. They possess lots of promotional power online. But looking beyond the typical cute puppies populating Pinterest and other sites, we see lots of unusual pet...

Social Monitoring in a Karen & Boomer Marketing World

Social Monitoring in a Karen & Boomer Marketing World

Sometimes segments are maliciously, but often hilariously, categorized in ways that brands may miss if they’re not listening. And misusing these monikers can be as bad as hijacking the wrong trend. Karens and Boomers are two labels to be mindful of, for example....

Brands Must Resolve to Listen Better in 2020

Brands Must Resolve to Listen Better in 2020

Continuous improvement is touted as a top focus in many Fortune 500 businesses. And they seem to be on to something. Shouldn’t your organization emulate that thinking? Absolutely. So, here are five ways brands must resolve to listen better in 2020 if they want to be...

Capturing Your Unique Brand Voice with Social Analytics

Capturing Your Unique Brand Voice with Social Analytics

Standing out online requires differentiation from competitors. This is entirely workable, as every brand has a unique voice to share with the world. And finding what that is – from a consumer standpoint - requires social analytics. Here’s how to harness online (and...

Why Logo Recognition Matters for Brand Health

Why Logo Recognition Matters for Brand Health

Brands spend lots of time and money creating logos – and for good reason. They’re a powerful touch point that can keep a company top-of-mind with consumers. It’s part of the reason why tracking logos online is essential. It helps businesses monitor for brand health;...

‘Twas the Night Before Switching to NetBase

‘Twas the Night Before Switching to NetBase

‘Twas the night before switching our social analytics tool, Finally finding transparency for our data pool. We were switching to NetBase! The timing was right, Our brand’s efforts deserved this top-notch insight!   “What made you choose NetBase?” many curiously...