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How Does AI Affect Social Analytics?

As we discussed in our 2019 predictions post, we know that Artificial Intelligence (AI) is going to play a bigger role in social analytics moving forward. But what exactly is AI, and how does it work within that context? Here’s the low-down. Of course, we’ve already...

The Social Sentiment Challenges Facing High Street

With increasingly discerning shoppers, shifting audience segments and experiential marketing on the rise, the High Street has more than a few challenges to face. Our 2018 European High Street Social Sentiment Report analyzes social sentiment of 29 popular chains and...

Mastering Social Media Reporting Series

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Our new...

Coke Zero Winning Over Young Adults with UK Holiday Promos

Ever since Coke taught the world to sing in perfect harmony in the 1970s, and likely even before that, the beverage giant has demonstrated its ability to capture the hearts and minds of consumers, particularly around the holidays. And its latest efforts, informed by...

5 Things NetBase Customers Are Thankful For

As we in the United States celebrate Thanksgiving, we wanted to take a moment to express how thankful we are for the amazing brands we serve with our social analytics tools. And, it turns out, they’re thankful for us as well. Here are 5 reasons why: 1. Accurate Risk...