Social Segmenting 201: Taking Listening to the Next Level
Our last piece on social segmenting talked about the overall purpose and concept of segmenting your social audience. Now let's look at how to go further for amazing results. Start with your brand Your starting point is your brand – and those who are liking,...
Top 22 Social Media Listening Tools by Use Case
WHY YOU NEED SOCIAL MEDIA LISTENING TOOLS – AND 22 TO CONSIDER August 2017 Update: We’ve gone through and updated our list of social media listening tools for 2017. Check it out below. Brands have benefitted from social media in numerous ways since its advent – but...
Hashtags and More for Successful Back-To-School Campaigns
With consumers in the midst of the back-to-school ramp up, retail brands are doing all they can to cash in. Back-to-school is a great early indicator of how the holidays might go, so we used our Instant Search tool to learn what retailers should steer clear of, or use...
Social Media Monitoring Pro Tips: Making the Most of a Real-time Dashboard
In the time it takes to analyze and craft a weekly, monthly, or annual social analytics report, the entire world can change. With social media monitoring and real-time metrics, your brand can change with it. Here's how. Spot and leverage emerging trends There's...
End of Summer Digital Marketer Checklist
As seasons change and quarters end, it's a great time to take stock and plan for what's next. With summer drawing to a close, here's where marketers should be focusing their attention. 1. Analyzing back-to-school insights We're in the thick of this seasonal moment...
Social Segmentation 101: A Social Listening Primer
Marketing is most effective when it's specifically and personally targeted to your intended audience. With social segmentation, that means breaking down the whole into "feel-alike" chunks. Here's how: Tune in to audience conversations What consumers talk about...
Learning from Competitors’ Costly Mistakes – 4 Lessons to Heed
Navigating the waters of social media isn't always easy – as a number of brands have demonstrated in recent years. Learn from their mistakes and you won't be doomed to repeat history. Keep your enemies closer Competitive intelligence isn't just about product...
Using Social Insights for Media Relations
Whether you're a thought leader who wants to be quoted in Forbes, or a brand looking for a shout-out in a popular consumer review blog, you've got to walk a fine line when approaching the media. The good news is, social listening gives you all the insights you need to...
3 Social Media Mistakes CEOs Make
Mistakes made on social media can have lasting consequences – potentially ruining a brand for good. Even CEOs aren't immune to these mistakes – so let's look at three common errors and how to avoid them. 1. Assuming a social presence isn't necessary With all the...
59 Social Media Stats Every Marketer MUST Know
By now all brands are convinced of the benefits social media insights bring to their marketing and overall strategy. But if you don't know just how important monitoring social media is to brand health and success, here are 59 stats to remind you. We've got general...
3 Social Media Monitoring Changes of 2017 You May Have Missed
Keeping up with the quickly shifting best practices in social media monitoring is challenging – even if you're paying attention. It's not too late to incorporate these three recent changes you may have missed. 1. Monitoring to inform all areas of your brand or...
A Social Media Monitoring Matrix to Guide Marketing Efforts
If you fall into the camp of knowing social media monitoring should be a key element in your marketing strategy – but aren't exactly sure what to do – you're not alone. Here is a brief "how to" guide for shaping your marketing efforts. Monitor for trends Anytime...
Social Listening Tools of Tomorrow
What consumer data will inform brands and marketers in the future? And how will they access this data? We have some ideas. More connections = more to monitor Big Data is already powering the strategies of brands with regard to design, manufacturing, marketing, sales,...
NetBase LIVE 2017: Coming This October in NY and LA
We don't like to think about summer's eventual end – so we're giving you something to look forward to when fall finally hits. Our NetBase LIVE conference will make stops on both coasts this year – and there's a lot to get excited about. Something for every level As...
Inexpensive Ways to Activate Brand Ambassadors
All brands want to extend their marketing efforts while keeping costs low – which means passing the baton to influential consumers. But brand ambassador love only goes so far if you aren't incentivizing their efforts. Here are some motivational options that won't...
Identifying Influential Brand Ambassadors with Social Listening
One of the best perks of social media is the way it democratizes marketing. With the help of devoted consumers, you can take your brand messaging farther than ever – without increasing your marketing budget. Here's how to use social listening to identify those...
Social Media Trends That Miss the Mark without Social Listening
As social marketing continues to evolve, trends pop up that brands and marketers often scramble to incorporate. But without social listening as your compass, you won't gain anything from a trend – and may even damage brand health. Here are some examples. Telling...
Three Ways Social Listening is Changing the World
When social media burst onto the scene a few shorts years ago, its potential was clear but unproven. Could paying attention to this constant stream of consumer data make a difference to brands and marketers? Absolutely. Here are three ways social listening is changing...