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7 Ingredients to Creating an Influencer Marketing Strategy from Scratch

If you’re new to the influencer marketing game and need to create a strategy from scratch, this post is for you! And even if you’ve created an influencer strategy in the past, you’ll want to check out our seven ingredients, as they may add some spice to your efforts....

5 CX Strategy Secrets for Launching a Campaign

Customer experience (CX) is everything. So we’re sharing five CX strategy secrets that social savvy pros rely on to form the backbone of every successful campaign launch. You can follow in their footsteps, assuming you’re willing (and able) to listen to what the...

Get NetBase LIVE in LA & NY on Your Calendar Now!

As the weather cools off, holiday shopping heats up, along with brand competition. Our NetBase LIVE conferences in Los Angeles and New York will have you in fighting shape to end 2019 on a high note! Are you ready to enter the new era in social analytics? Let’s see...

The Importance of Social Listening for Brand Stories

What is being said about your brand online right now matters. It shapes perception, which drives audiences toward - or away from - your products and services. So, which conversations and resulting “stories”  do brands need to be aware of with their social listening?...

3 AI Reports Your Brand Needs in Real-time

Artificial Intelligence (AI)-powered social listening reports offer real-time intel that your brand needs to be successful online. And there are three that are essential for campaign tracking, audience insight and crisis response, which we’ll share a bit about below!...

7 Indicators Your Brand’s Marketing Requires Rethinking

Brand marketing isn’t easy. Rather, exceptional brand marketing isn’t. The basic stuff is everywhere. How do you know if your brand’s marketing requires rethinking? We have seven social listening indicators that will make this crystal clear. Here we go! #1. Your...

How Agencies Win Clients Using Social Listening

There are so many businesses out there that are in need of agencies with social listening expertise. And agencies 'in the know,' who are able to guide businesses over this digital terrain, are in high demand. That doesn’t mean the environment isn’t competitive though....

7 Steps to Protect Brand Health with Social Listening

Brand perception is everything online. Understanding what consumers in your category think of your brand (and what they think of your competitors) will help you head off all kinds of crises. Social listening captures brand passion and tons of other relevant chatter to...

11 Tips for Your Next Influencer Campaign

Influencer campaign marketing is just one tactic in your promotional toolbox, but it’s a super important one to do well. Getting it wrong can have expensive, brand-crushing affects that spread faster than you can say,“she tweeted what?!” So here are some tips to have...

Monitoring Niche Audiences with Social Listening

  Understanding issues before they become “issues” is a super power – a sixth sense, of sorts. Social listening helps regular marketing mortals develop this ability. And monitoring niche audiences provides an exceptional access point for fine-tuning and implementing...

The 2019 EMEA Social Media Market Survey Report

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. It presents findings from a comprehensive survey of 588 senior EMEA marketers, sharing what they’re doing to get...

Hashtags and More for Successful Back-To-School Campaigns

Updated July 2019. It’s back-to-school time and brands are doing all they can to capture consumers’ attention. Sales during this period can act as an early indicator of upcoming holiday potential, so doing well here is essential. We used our Next Generation AI-powered...