UK Superdrug Gets Big Social Response to Botox Injectables In-Store
There’s lots you can pop in to a convenience store for these days, and for good reason – Amazon has made it super simple to get most needs with a few clicks, so brick and mortar ‘one stop shops’ have had to up the ante to stay relevant. And that quest, powered by...
How to Analyze Social Media Analytics
Social Media Analytics comprises several techniques and tools, which – when combined – provide a thorough understanding of your place in the social landscape, as well as the audiences you most want to target. These insights allow for strategic actions in all areas of...
Using Social Analytics Tools to Keep Humorous Campaigns on Track
The words “joke” and “presidential” aren’t typically a good pairing – except on August 11, when we celebrate Presidential Joke Day. There’s nothing more American than poking fun at the highest office when there’s an opening. However, brands must be careful with humor...
Ryanair Ignores Social Sentiment and Suffers
Oftentimes, sentiment analysis offers insight you’d never expect about your brand. Other times, it’s a reinforcement of common sense – a strong reinforcement. It can show when you’re crossing the line with your target audience and why it’s maybe not the best idea to...
A Swing and a Miss – Social Sentiment Lessons from the PGA
Social media is nothing if not unpredictable. That’s why despite not winning the recent British Open, Tiger Woods was a huge part of the post-tournament conversation. Here’s why this interesting turn matters – and how sentiment analysis guides you through. Assess...
Social Sentiment and the Travel & Hospitality Industry – Our Newest Report
Social sentiment is a powerful tool for all brands, but especially for those in industries like Travel & Hospitality, where peer recommendations are so high. Here’s what we learned in compiling our latest industry report. Travel & Hospitality by the Numbers The...
How to Use Lesser Known Holidays to Generate Social Love
Interacting with social consumers is tricky for brands. You’ve got to strike the right balance of personal and authentic, without losing sight of business goals like increasing sales or promoting brand awareness. Here’s how sentiment analysis of quirky holidays helps!...
Get Schooled! How Social Analytics Helps Colleges Build Community and More
With move-in day a month away for universities across the country, students headed off to college for their first year have a lot on their minds – especially if their campus is far from home. Just as retail and other brands use social analytics to dial in to consumer...
Social Analytics Strategy: The Best Practices of the World’s Most-Loved Brands
Modeling your strategy after a brand with the type of success you want is smart. What might that entail in 2018? The NetBase 2018 Global Love List Best Practices Guide shares the key strategies the world’s most-loved brands use to stay on top. Give Your Audience What...
The Complete Guide to Social Media Analytics
Digital tools like social media analytics offer brands and businesses an abundance of insights to apply in all areas of operations. But these insights only help if you know how to find and use them – and if you keep up with how they change as technology advances....
4 Social Analytics Lessons from Kylie Jenner, the ‘Youngest Self-Made Millionaire’
Since trailblazers like Dane Cook proved the power of social media in the hey-day of MySpace, brands have used social analytics to understand and put social love to good use. Here are 4 powerful lessons we can learn from the “youngest self-made millionaire” – social...
Build-A-Bear’s Brand Takes a Beating: A Lesson in Social Crisis Monitoring
Even the best promotions can go wrong, and sometimes they spin wildly out of control! When this happens, social crisis monitoring is crucial to your recovery. Build-A-Bear Workshop’s recent Pay Your Age promotion fiasco offers a timely case study. Building Love with a...
Using Social Listening to Gain Consumer Trust
Trust is a make or break issue for brands. It can be hard to come by, and even harder to regain if you lose it. So how do you gain and keep the trust of your audience? Social listening, of course! How Trust Impacts Brands Our friends at Edelman Intelligence are...
A Story of Social Sentiment – World Cup Wrap-up
Now that the month-long journey of the World Cup has come to a close, where do fans, the teams, and FIFA sponsors stand? Let’s take one last look at the social sentiment surrounding “futball’s” biggest event. Winning Sponsors We’ve followed the 12 World Cup sponsor...
What Is Social Media Analytics & Why Is It Important?
Social Media Analytics is a term often heard – and often misunderstood. Let’s break down just what this crucial business tool is, and why you need to use it. It should, perhaps, seem obvious. Social media offers a huge pool of consumers ripe for brand communication....
![Your State’s Favorite Flavor of Ice Cream, According to Social Media [Infographic]](https://www.netbase.com/wp-content/uploads/NetBase-Ice-Cream-Hero-Image_071218-400x250.jpg)
Your State’s Favorite Flavor of Ice Cream, According to Social Media [Infographic]
With summer in full swing, we wanted to take a closer look at the true harbinger of the season: Ice Cream. We analyzed social sentiment of over 36 million social posts to discover the flavors of ice cream the US likes best. At first glance you may expect no flavors...
World Cup Sentiment Check-in: Which Sponsors Are Winning?
Whether you’re an international soccer – or “football” – fan or not, it’s hard to escape World Cup Fever as the tournament continues. And it’s not just the 12 sponsors and partners of the FIFA World Cup who stand to benefit from all the excitement. All brands can...
How to Use Sentiment Analysis to Win Your Back-to-School Campaign
Given that July 4th just passed, kids may not be ready to think about heading back to school, but brands definitely need to. It’s never too early to apply sentiment analysis to be sure you’re prepared. Here’s how. Be on Time for the First Bell The back-to-school...
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