Meghan & Harry’s Royal Influence Could be a Boon for Brands
They may not be “senior royals’ anymore, but Meghan & Harry’s royal influence is strong. And it could be a boon for brands moving fast enough to partner with them! Let’s see a few possibilities – and one partnership already in the making – supported by next...
Branding Win: Popeye the Sailor Man Prefers Chicken
What do you get when you cross powerful brand marketing with live television? A viral marketing moment where you see all of your targeted social listening pay off. For example, did you know that Popeye the Sailor Man prefers chicken now? Thanks to Popeye’s branding...
Clemson vs LSU: Tigers & Chicken Sandwich Trash Talk
The matchup between Clemson’s Tigers and LSU’s Tigers is a raucous event, with equally outlandish online sentiment around the matchup. So, how has chicken sandwich trash talk won a good chunk of this conversation, and how can your brand create the same online feeding...
CES Trends Capturing Hearts & Minds of Consumers
It’s that time of year again, when the Consumer Electronics Show (CES) shares emerging technology that will rock our worlds in the coming year or so. And while it’s impossible to tie a neat bow around all of it, there are lots of stand-out trends to make note of....
How to Evaluate Social Media Analytics
Updated January 2020. Social media analytics, powered by next generation artificial intelligence (AI), offers everything brands need to capture superior customer experience (CX) understanding. Anything less, offers comparatively less insight. Let’s see the techniques...
Even Unicorns Need to Monitor Mentions
Social analytics clues are everywhere, if brands look for them. Scratch that – they’re everywhere if brands use the right tool to look for them. And even unicorns need to monitor mentions, after all. Or at least they should be! Let’s explore four unicorns that could...
Humanize Your Brand to Connect with Consumers
Helping your brand stand out from the competition requires thinking outside of traditional marketing tactics. It even requires rethinking marketing as a brand entirely. The most successful businesses have realized they must humanize their brand to connect with...
Celebrity Products Supported by Social Listening
Celebrity products are nothing new. But in this digital age, celebrity backing can lead to products becoming viral and selling out instantly, particularly when supported by social listening. Here’s how it looks and why every brand, including celebrity-backed concerns,...
Pet Influencers’ Promotional Power
Brands are always on the look-out for new influential partners, and pet influencers certainly fit the bill. They possess lots of promotional power online. But looking beyond the typical cute puppies populating Pinterest and other sites, we see lots of unusual pet...
Social Monitoring in a Karen & Boomer Marketing World
Sometimes segments are maliciously, but often hilariously, categorized in ways that brands may miss if they’re not listening. And misusing these monikers can be as bad as hijacking the wrong trend. Karens and Boomers are two labels to be mindful of, for example....
Brands Must Resolve to Listen Better in 2020
Continuous improvement is touted as a top focus in many Fortune 500 businesses. And they seem to be on to something. Shouldn’t your organization emulate that thinking? Absolutely. So, here are five ways brands must resolve to listen better in 2020 if they want to be...
Customers Are Talking During The Holidays – Are You Listening?
Just because you're taking the day off to celebrate, doesn't mean your social listening platform should. Customers are talking during the holidays, and we're listening for you! Happy New Year! - NetBase
Capturing Your Unique Brand Voice with Social Analytics
Standing out online requires differentiation from competitors. This is entirely workable, as every brand has a unique voice to share with the world. And finding what that is – from a consumer standpoint - requires social analytics. Here’s how to harness online (and...
The eBoy and eGirl Anti-Everything Influence on Consumers
Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. Time to check it out and see what it...
Why Logo Recognition Matters for Brand Health
Brands spend lots of time and money creating logos – and for good reason. They’re a powerful touch point that can keep a company top-of-mind with consumers. It’s part of the reason why tracking logos online is essential. It helps businesses monitor for brand health;...
Millennials Use Social Influence to Kill American Cheese
There are many things that millennials use their social influence to change - and apparently killing American cheese is one of them. Grilled cheese lovers everywhere should take note, as should brands who may unwittingly fall out of fashion with this influential...
‘Twas the Night Before Switching to NetBase
‘Twas the night before switching our social analytics tool, Finally finding transparency for our data pool. We were switching to NetBase! The timing was right, Our brand’s efforts deserved this top-notch insight! “What made you choose NetBase?” many curiously...
Popeyes Wins Online Love for Advertising Awesomeness
Ever since the Chicken Sandwich Wars of 2019, Popeyes has been winning online love for its advertising awesomeness. And its latest foray, kicking it old school with a print ad, speaks to the power of using social analytics to inform strategic planning. Popeyes’ Ad...
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