The Power of Transparently Sourced Social Insight
The power of capturing online insight is lost when brands do not have access to what’s informing it. Transparently sourced social insight is table stakes today, or it should be. Because if the accuracy of the insight gathered cannot be confirmed, it is of little value...
2019 Holiday Gifts: Gen Z and Millennial Picks!
Tis’ the season to discover what consumers are clamoring for and then sort out how to offer it! Our latest Social Media Industry Report 2019: Holiday Gifts: Gen Z & Millennial Picks shares that exact intel. It’s focused on top generational picks, and is here just...
Bad Data Series: Fashion Café Flops Fantastically
Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...
Bee Influencer Creates Environmental Buzz on Social Media
Some influencers generate more buzz than others, of course. But none do it quite as well as a “B” the bee influencer! Its sights are set on creating an environmental buzz on social media and it has been pretty successful so far. Is an animal influencer in your brand’s...
Brand Influencers Skilled at Capturing Consumer Trust
Consumers are a fickle bunch, with audiences falling in and out of love with brands every minute. Compounding the challenges - they have trust issues. Lots of trust issues. So, brand influencers who are genuinely skilled at capturing – and keeping - consumer trust are...
Social Analytics Research Supports Eco-friendly Fashion
Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. The results are inspiring from a sustainability standpoint. And they’re downright exciting from a customer experience standpoint! With social insight regularly...
NetBase LIVE Takes Over New York City!
It’s the day we’ve been eagerly anticipating all month – NetBase LIVE New York! A day full of social analytics expertise from industry leading brands and equally impressive participants seeking in-depth answers. High expectations all around. Let’s see how it went!...
Measuring Awareness on Instagram Once The Likes Are Gone
Brands know that vanity metrics, specifically ‘likes,’ are meaningless without understanding the “why” behind them. But that doesn’t mean they’re ready to do without them. And measuring awareness on Instagram once the likes are gone is a real concern for businesses –...
When Smart AI Isn’t All It’s Cracked Up To Be
Having artificial intelligence powering your brand’s social analytics is table stakes, but AI comes in a variety of iterations these days – and yes, there’s such a thing as “old AI” at this point! And when smart AI isn’t all it’s cracked up to be, your brand’s health...
Brands Failing Post-Sale in Latest CX Report
Brands put lots of work in to capturing an increasingly complex consumer base. And they’re experiencing enormous success with strategies informed by next generation AI-powered social analytics. But they’re still failing in a key phase of the CX journey - post-sale....
Using Social Media Insights to Boost Your Marketing Strategy
Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. But how does this look? At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that!...
Consumer Experience Analysis for Planning Events
When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. It can also impact...
Brands Attracting VSCO Girls with Social Listening
Understanding trends is important for marketers, of course. And that applies to every trend – including confusing, generationally segmented trends, like VSCO girls. What’s there to know about it? Lots. And brands that are using social listening to understand this...
Advertisers Fed Up with Fake Influencers & What To Do About It
Influencer marketing can be an amazingly effective brand awareness activity leading to lots of conversions . . . or an expensive lesson. Advertisers are fed up with fake influencers that result in the latter, but many are unsure of what to do about it, beyond give up...
Agency Watch: eSports for Brand Exposure
Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. Yes, as in gaming. And it’s coming soon to an Olympics near you!...
Taco Bell & KFC Costumes Capture Consumers’ Attention
Capturing consumers’ attention is never easy. Holidays help, particularly Halloween. And both Taco Bell and KFC are coming at it full throttle, with costumes that capture attention and keep these brands top-of-mind as the holiday season starts. Social media analytics...
Be Sure to Compare Social Analytics Providers’ AI or Else!
Is the AI you’re considering in desperate need of an upgrade? Be sure to compare social analytics providers’ AI capabilities before signing on that dotted line or you may be surprised. And not in a good way! A brand’s marketing is on-point when its AI-powered...
Advanced Instagram & Facebook Monitoring with Channel Manager
You have access to Facebook and Instagram social analytics – now what? Time to maximize what that data can do for you. Advanced Instagram and Facebook monitoring with a channel manager sounds like a handy option to have doesn’t it? It is! Let’s check it out! Product...
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