20 Free Social Media Analytics Tools for Marketers
June 2018 Update: We’ve reworked our list of free social media analytics tools for 2018 – check it out below! As business becomes increasingly global, it becomes increasingly competitive. You can thank the Internet for that – or perhaps curse it if you’re struggling...
2018 FIFA World Cup in Russia Brings Massive Social Buzz
The 2018 FIFA World CUP Russia has begun and the whole world is buzzing about it. In the first of several World Cup inspired infographics, we took a look at the social conversations growing before Kick Off on June 14th. Take a look at which countries are...
Social Analytics Spotlight: Father’s Day
Father’s Day is this Sunday, June 17, so it’s time for a look at social insights around this upcoming holiday. Here’s what we found using NetBase Pro: Are Dads Hard to Buy For? The pervasive myth about dads is they’re hard to buy for. It’s supposedly a big part of why...
What is Social Sentiment Analysis?
Consumer opinions and feelings have always mattered – but since the rise of social media, access to them has become much easier to attain. Social media sentiment analysis is now a mainstay of social analytics, but what exactly is it? And why do brands need it? Let’s...
Why You’ve Got to Let Social Sentiment Colour Your Strategy
Nothing is simple in business or politics when everyone in the world is able to share their opinion at the click of a few keys. The only way to know where you stand is by looking to social sentiment for a reality check. Social Listening Should Be Your First Step In a...
Are Your Social Insights on the Level? Time for Your Mid-Year Social Media Audit
Regular social media auditing is crucial to brand health, and now’s the time for a six-month check of your progress. But social audits are only useful if you analyze the right criteria. Here’s what to look for. Details Within the Bigger Picture In the day-to-day,...
How Social Listening + Voice of the Customer Data Power Unbeatable Customer Experience Analytics
A recent Gartner Survey reports more than 37% of CEOs identify customer experience management as a top priority investment over the next 5 years. But what should such an investment entail? A spend on tools that provide fast and accurate actionable data is a reasonable...
Trend Analysis: Top Commencement Addresses by Social Sentiment
Trend analysis is a key part of social analytics – and something all brands should practice. Since it’s graduation season, let’s use NetBase Pro to take a look at popular commencement addresses. Why Care About Seasonal Trends? Before we jump into the data, why should...
What Is Image Analytics?
Images are everywhere – and worth not just a thousand words, but a thousand tweets, or texts, or anything not visual. Life is fast-paced and social images are part of – and a result of – that pace. Why type or Swype when an image says everything and more? But are you...
The Power of Social Analytics and AI: Social Media Week Recap
The word “data” is flung around so often, it’s easy to overlook its true power. NetBase Sr. Director of Sales Robyn Lindars sat down with Text100 VP, Head of Insights EJ Kim during Social Media Week New York last month to emphasize why social and other data sources...
Sentiment Analysis Study – Capturing the Military Segment on Memorial Day and Beyond
For many, the true meaning of Memorial Day seems to get lost amidst plans for cookouts, sales, and the perks of a long weekend. So how can brands use sentiment analysis to focus properly and capture the hearts of the military segment? Cut Out the Noise At our recent...
NetBase LIVE London Brings Social Analytics Experts and Enthusiasts Together
Before the Royal Wedding put the U.K. in the spotlight, another monumental event brought social analytics experts and enthusiasts together “across the pond.” In case you missed it, here’s the rundown of the goings on at this month’s NetBase LIVE London conference....
Audience Analysis 101: Behind the Vegan Lifestyle
Much like VH1’s Behind the Music series, audience analytics with sentiment analysis give you behind-the-scenes access to any segment you care to explore. Let’s take a look at those living a vegan lifestyle to illustrate how to find and use audience insights. Start...
Social Analytics Report: Media and Entertainment
There’s a lot to learn by seeing where other brands place on the social analytics spectrum – even when those brands are outside your industry or category. Here, according to the NetBase Industry Report 2018: Media and Entertainment, is where the top global brands in...
What is Audience Analysis?
Social media analytics is like an onion – full of layers contributing to the greater whole. One such layer is audience analysis. Why is this particular layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you...
Ramadan and Athletes – A Social Listening Primer
There’s no greater use of the world wide web than bringing the experiences of differing cultures to our fingertips. Social listening takes things a step further – allowing brands to connect on a personal level while learning more about those in their audience. With...
How to Navigate the Twisted Twilight Zone of Social Analytics
If you sometimes feel like understanding the ins and outs of social analytics is akin to an episode of The Twilight Zone, you’re not alone. In honor of Twilight Zone Day – yes, it’s a thing – we’re offering up some survival strategies for brands of all sizes. Never...
What Role Does Social Sentiment Play in Ranking Netherlands Brands?
Spreek je Nederlands? It’s okay if you don’t – the new NetBase Brand Passion Report 2018: Top Loved Netherlands Brands breaks down all you need to know about social sentiment in the Netherlands into English. “Where is the love?” is the top question this report asks –...
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