Social Analytics Experts and Enthusiasts Unite at NetBase LIVE LA!
There are a lot of reasons to love October – but one of the reasons we do is NetBase LIVE LA and NY. Last week we invaded the InterContinental Los Angeles Downtown Hotel, bringing together nearly 200 agencies, brands, customers, and prospects for two days of social...
How to Make Social Media Analysis Work for You
Whether your goal is social engagement, increased sales, a better customer experience, or anything else, social analytics can help. Let’s use NetBase Pro to explore some analytics tactics, and the ways your brand or agency can benefit from them. Start with Relevant...
WhatsApp for Social Listening, Influence and Winning the World Cup
Team bonding is important on and off the field – and the same goes for companies. It’s challenging to work with people you can’t stand, or at least understand to some extent. WhatsApp is helping teams of every variety bond via messages and it’s a sort of social...
Social Analytics Spotlight: Louis Vuitton and the Case for Passion
Status is everything for luxury brands. Without it, you’re just another handbag/apparel/jewelry company fighting for your spot in a crowded market. So how do you measure such a crucial metric effectively? The NetBase Best Practices Spotlight: Louis Vuitton explains...
Social Media Monitoring Skills: A Requirement for British Rail Workers
If you’ve travelled via rail in the UK, you’ve likely interacted with service workers – and we’re not talking about the folks checking tickets. Apparently, this mode of transportation is well known for its disappointing service and the anger it incites on a daily...
How to Use Social Sentiment to Anticipate Trends in Your Vertical
If you’ve ever wished for a crystal ball to know which trends would take off next, you’re not alone. Understanding both short- and long-term trends is crucial to brand survival. If you don’t respond to consumer whims, your competitors surely will – and you might miss...
Social Media Metrics You Need to Master: Get More from Your Analytics
You know Social Media Analytics are important – yet 81% of executives surveyed don’t feel their company is using social to its full potential. Which metrics matter most as you strive to change that statistic? We talked about 11 social media metrics worth mastering in...
Carlsberg’s ‘Simple’ Rebrand Demonstrates Exceptional Audience Understanding
It’s a tricky thing to rebrand a business – and understanding audience segments makes all the difference in the world. Social media monitoring is an essential part of this process, and it starts well before the tweets mocking an ill-advised redesign go viral. Or at...
NetBase Continues to Increase the Functionality of its Advanced AI-Powered Image Analytics
Visual mentions are critical to your brand – missing just one post can be costly. That’s why NetBase continues to innovate when it comes to our next generation Artificial Intelligence (AI) -powered Image Analytics capabilities. Image Analytics is a powerful tool for...
Revisiting Misguided Social Sentiment: Cairo & Beyond
Who can forget when Kenneth Cole thought a country’s uprising would make a great promotional tool to sell shoes? Maybe you’ve already forgotten! Or maybe you just never knew about it at all. Either way, it’s a good example of why understanding social sentiment and...
Social Sentiment Analysis: National Coffee Day Generates Major ‘Buzz’
For some people, every day is National Coffee Day. For everyone else, September 29th is a day to get even more amped on caffeine, and toast to the drink that gives them life. What can we learn from this recent occasion? Here are some insights to keep in mind as you...
2018 Consumer Experience Analytics Report Reveals Gaps Brands Must Fill
Renewed focus on creating a top-notch customer experience is all the rage – in fact, it’s table stakes. So why are brands missing so many opportunities on the customer experience analytics front? The 2018 Consumer Experience Analytics Report highlights the ways brands...
Social Listening Reveals #IKEAhackers’ Passion
Finding a way to stand out from the crowd is always a challenge in any category. Social listening certainly gives you an edge, particularly as it helps you uncover influencer advertising ideas that not only help you stand out – they propel you forward on jet fuel,...
How to Manage & Respond to Crises Using Social Analytics
Even the biggest brands in the world aren’t immune to mishaps. The problem for modern brands isn’t issues cropping up – it’s how quickly social media turns small problems into viral catastrophes. The good news is, social media is also the solution – or more...
Customer Experience Day and The Importance of Social Listening Skills
If you’re celebrating customers today, as you should be doing every day, your timing is great because it happens to be Customer Experience Day! Let’s take a look at how customer experience plays out across the globe, and particularly in EMEA, and how social listening...
Social Sentiment Shows Why the World Loves October
For fans of surf and sun, the end of summer can be a bit of a bummer – at least if you’re not in an always-sunny place like Southern California or Florida. But for others it sparks excitement for one of the most-loved months of the year. Let’s see what Social...
Five Ways Social Sentiment Could Save Companies Millions
If saving money is done by avoiding unnecessary costs in the first place, an ability to determine the future would come in handy. But you don’t need to befriend Allison Dubois to get the job done. Social analytics tools with sentiment analysis are all the medium you...
African Super Heroines and The Power of Social Influence
Afrofuturism is focused on everything African, from its people and traditions, to its art, fashion and music, with some science fiction and magic thrown in for good measure – and its inspiring both creatives and companies across the globe in a variety of endeavors....
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