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NetBase LIVE London Brings Social Analytics Experts and Enthusiasts Together

Before the Royal Wedding put the U.K. in the spotlight, another monumental event brought social analytics experts and enthusiasts together “across the pond.” In case you missed it, here’s the rundown of the goings on at this month’s NetBase LIVE London conference....

Audience Analysis 101: Behind the Vegan Lifestyle

Much like VH1’s Behind the Music series, audience analytics with sentiment analysis give you behind-the-scenes access to any segment you care to explore. Let’s take a look at those living a vegan lifestyle to illustrate how to find and use audience insights. Start...

Social Analytics Report: Media and Entertainment

There’s a lot to learn by seeing where other brands place on the social analytics spectrum – even when those brands are outside your industry or category. Here, according to the NetBase Industry Report 2018: Media and Entertainment, is where the top global brands in...

What is Audience Analysis?

Social media analytics is like an onion – full of layers contributing to the greater whole. One such layer is audience analysis. Why is this particular layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you...

Ramadan and Athletes – A Social Listening Primer

There’s no greater use of the world wide web than bringing the experiences of differing cultures to our fingertips. Social listening takes things a step further – allowing brands to connect on a personal level while learning more about those in their audience. With...

How to Navigate the Twisted Twilight Zone of Social Analytics

If you sometimes feel like understanding the ins and outs of social analytics is akin to an episode of The Twilight Zone, you’re not alone. In honor of Twilight Zone Day – yes, it’s a thing – we’re offering up some survival strategies for brands of all sizes. Never...

Top 22 Social Media Listening Tools by Use Case

May, 2018 Update: We’ve gone through and updated our list of social media listening tools for 2018. Check it out below. Brands have benefitted from social media in numerous ways since its advent – but advances in social media listening tools make the returns that much...

Marketing to Moms – Sentiment Has It

Mother's Day is May 13th, and millions of kids, dads, and brands will try to bring just the right note to honor the moms in their lives – or audience. For dads and kids, appealing to moms' sentimental side is a smart move. For brands, social sentiment is the key. What...

Analyzing Traveler Chatter for Customer Care

What does customer care mean, and how/when do you focus on it? The answers are: always, and by applying social listening. Let's use the NetBase Travel And Hospitality Industry Best Practices Guide 2018 to illustrate. The Trouble with Travel Hospitality is a...

What Is Social Listening & Why Is it Important?

Unless you're operating in Amish country, brands and businesses worldwide are well aware of the need for social data to inform brand strategy. But this basic understanding is often where awareness ends, with too many brands still confused about how social data is...

3 Reasons You Can’t Miss NetBase LIVE London!

April is flying by and May 9th will be here before you know it. Are you joining us for NetBase LIVE London? Here's why you should! 1. Tracks Designed to Take Your Brand Forward Social analytics is a constantly evolving art and science. Keeping up with all the ways...

TurboTax for the Social Sentiment Win to Get #TaxesDone

As tax season nears its conclusion, which of the two top tax brands is coming out on top? Here's our NetBase Pro sentiment analysis comparison. Unpacking Consumer Emotions about Taxes The topic of taxes is a polarizing one, at least in terms of politics. To get a...

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