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Social Listening and Predictive Marketing Analytics 101

Social Listening has come a long way in a relatively short amount of time, particularly in the past ten years – and it’s come with a pretty steep learning curve for those new to the game. Although it offers incredibly cool insight in its own right, predictive...

Opportunities Your Brand Missed Last Year

Nothing’s worse than missing out on the next big thing – especially if your competitors cashed in on it. One job of social analytics is to keep you informed of trends worth embracing – so you can keep your #FOMO at bay. Did your brand miss out last year? Or did you...

NetBase Introduces Instagram Authorization Manager

With the recent Instagram listening API updates, one challenge facing brands and agencies looking to leverage Instagram content for social insights is the authorization requirements necessary to monitor their organization’s business channels. Instagram now restricts...

Performing a Social Media Audit for Any Brand

If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit? Yup! Here’s why – and how any brand can go about it. Big Picture Check-in The social analytics you look at in the day to day are likely...

Counting Down to BREXIT . . . Or Not

On Tuesday 15 January, 2019 all eyes will be on England, as Theresa May battles to move her Brexit deal forward and not get ousted as Prime Minister in the process. The United Kingdom is due to leave the EU (European Union) on 29 March, 2019 as a result of the June...

Mastering Competitive Analysis Reporting

As the lines between categories and industries overlap and blur, competitors are everywhere. On top of that, add consumers who won’t settle for less than what they demand, and you’ve got a recipe for brand extinction if you aren’t fully aware of where you stand in the...

2019 Retail Industry Report Offers Strategy & Surprises

Retailers have had to be quick on their feet to stay relevant the past few years. As competition intensifies, social data becomes more valuable to staying ahead. Understanding consumer love, and what drives it, can be the difference to a brand that’s struggling. And...

21 Top Social Media Tools for 2019

January 2019 Update: As trends change and technology advances, social media tools become more powerful as well. Here’s an updated list of some of what’s out there right now, as well as what you should look for in a social analytics tool. Already know what matters?...

Instagram Marketing Will Make or Break Businesses in 2019

Sweeping predictions about any social platform are dangerous to make, but this one feels like a sure thing – businesses that aren’t bringing their A game to Instagram in 2019 will feel it before the end of the year. There are new features available right now, and more...

Heading Off a Social Media Influencer Crisis

Influencer marketing is a major component for all brands with a social media presence, but it’s still a fairly new practice. As this tactic becomes more deeply entrenched, brands must be mindful of the potential for rogue influencers to cause a crisis. Here are some...

2018 Social Media Listening Winners – and Losers

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Here are some criteria top brands pay attention to, and...

Instagram API Changes & Holiday Campaigns

Celebrations abound online and off this holiday season, with ecstatic client brands, recently migrated to Instagram’s new API, creating meaningful interactions with new audience segments. They experienced zero gaps in coverage and have had very merry holiday returns...