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Brands Missing Out on Segments by Misunderstanding Slang

Many brands are ‘living their best life’ these days thanks to social media, while others are left languishing and wondering why they can’t connect. Brands miss out on key segments when they misunderstand audience interests and modes of communication, including slang,...

June Weddings Offer Brands Huge Social Love to Put to Work

Among the other spring occasions brands have to work with – both for selling and connecting to social audiences – are weddings. With June a particularly big month, with 12 percent of couples  walking down the aisle, what can brands learn and leverage, whatever their...

Enhancing Twitter Analytics Advertising Options

Though the approach has changed, advertising is still a big part of how brands use Twitter – and the social analytics found there. To that end, Twitter offers built-in analytics to help brands understand their audiences – but AI Analytics can supplement that data for...

Brand Marketing Awesomeness for #PrideMonth

The month of June offers brands a positive and vibrant way to connect with audiences for Gay Pride festivities. And we have more than a few highlights to share, along with a look at the customer understanding excellence these efforts demonstrate. Where It Started It’s...

Using Social Media Insight to Inform Competitive Intelligence

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. Let’s see how...

Top Summer Grilling Trends, Sourced from Social Sentiment

People are getting excited about summer – and grilling! But it’s not your parents' BBQ that has the internet abuzz. Times have changed. And retailers of the CPG variety would do well to monitor such sizzling hot social sentiment around summer grilling trends, as there...

The Social Sentiment Behind Milkshakes Making a Comeback

As summer approaches in the Northern Hemisphere, thoughts of cold, creamy beverages take hold – and quick-serve brands eagerly comply and compete. What are folks saying about milkshakes, and how are popular brands doing as milkshake season begins? Trends Affect Social...

Deep Data Dives with CBD, BVK and Bradley & Montgomery

  We hear from agencies a lot, particularly those edging out competitors for big brand business. And their key differentiator hinges on their ability to very finely, and accurately, slice and dice customer experience data, taking deep data dives to create winning ...

Surprising Sentiment of the Champions League Final

Taking advantage of big moments shared by large audiences is a great way to put your brand out there. But before you can take part in the conversation, you need to understand what it is, and what’s driving the sentiment behind it. As we head into (at press time) the...

Using Twitter Search to Track Trends

If your audience – or any segment thereof – is active on Twitter, you want to know. You also want to know what they’re talking about – and what topics are trending – so you can reach them. Here’s how Twitter Search – in conjunction with AI Analytics – can help. Get A...

7 Secrets CX Analytics Reveal About Retail Consumers

Retail consumers are a fickle lot. Capturing their loyalty does not mean they’ll stay with you tomorrow – but you can hedge your bets with the seven CX secrets social analytics reveal about them! Stay Loyal to Your Base Ever see a sale that’s targeted toward new...

Social Media Week NYC Recap

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Here’s a recap of the NetBase panel How to Use Social to Find Your Next Big Idea in Campaign...