Top 5 Tactics Your Social Media Audit Must Cover
As we prep for Q2 of 2019, brands should consider performing a social media audit – especially if they haven’t done one recently. Here are five tactics you must take stock of to stay on track over the long term. Overall Tool Efficacy Before we get to the list – be...
I’m Amtrak-ted to You: A Valentine’s Day Social Analytics Case Study
On Valentine’s Day (February 14, i.e., today), brands want the same thing many couples hope for: love that leads to engagement! How do you get both? Let’s take a look at Amtrak’s latest Valentine’s Day campaign for some valuable lessons. Remember Your History...
AI Series: Artificial Intelligence Analytics 101
Technology is all about making our lives and jobs easier – and social analytics software certainly does that for brands. At least, it does when it contains state-of-the-art components – like Next Generation AI. Here’s more about AI analytics and what to look for in...
Where Do You Exist In The Social Sentiment Analysis Maturation Model?
Every company has different ideas around how to manage emerging technology and ways to incorporate it into day-to-day operations. Some are better at this than others, and it’s important to have a realistic view of where you land on that ‘ability to adapt’ spectrum....
Social Media Influencer DISqualifications
We’ve talked about avoiding Influencers Whose Business Is Influence and we’ve covered How to Develop Collaborative Social Media Influencer Opportunities, and now this piece explores the disqualifications that can throw everything into disarray – lots of warnings to...
AI Series: Why Is Next Generation AI Best in Class?
People are complicated and nuanced – which is why social analytics tools are so crucial to understanding their wants, needs, and interests. Technology like Next Generation Artificial Intelligence (AI) makes that job easier. Here’s why you need it and how it works....
Announcing The 2019 Complete Guide to Instagram Listening Strategy eBook
There are some tried and true hashtags you’ll see applied to most posts in your category, and who doesn’t love an adorable puppy pic? But assuming these things will attract your target market because you see everyone else doing it isn’t just faulty logic, it’s...
Creating Cultural Moments for Brands with Social Listening
As hinted in my last piece on the role of Diagnostic KPIs, creating rather than merely participating in, cultural moments is something many brands - and agencies - undervalue or miss out on entirely. And it’s too bad. But what does this mean exactly, and how can...
The #1 Social Media Monitoring Strategy You’re Doing Wrong
Social media monitoring is important to your brand for a number of reasons – not least of which is keeping a close eye on brand health. But if you’re only focusing on your brand, you’re actually doing it wrong. Here’s why. Your Brand Doesn’t Exist in a Vacuum Trends...
Social Listening for the 2019 Super Bowl LIII: Are Brands In Touch with Consumers?
There’s arguably no greater stage for brands than the Super Bowl, football’s annual final match-up, which has become as much about the commercials as it is the sport. But commercials – as with all things in modern marketing – are not about your brand. They’re about...
Customer Experience Analytics for Every Step of the Customer Journey
The customer journey is a circuitous one, with the path to purchase riddled with distractions at every touchpoint. Understanding where your customer is now and predicting where they’re headed will help you avoid losing them along the way. And Next Generation AI offers...
Developing Social Media Influencer Opportunities
Identifying opportunities that make sense for influencers is important. Your brand is best served when creating mutually beneficial relationships with these online personalities, assuming you’ve chosen well, that is. In my last post, we explored the influencers to...
What Is a Competitive Analysis & Why Is it Important?
It doesn’t matter how beloved a brand is – undying consumer loyalty is never guaranteed. It takes constant competitor analysis to ensure your place in the market – but what exactly does that mean? And is it really that big a deal? Times Have Changed The answer to the...
Metrics That Matter: Diagnostic KPIs That Signal Social Listening Success
Creating a social media framework your CMO would love is a challenge on a good day, so what can you do when tasked with demonstrating the value of something seemingly flued like social listening? There are key performance indicators (KPIs) that are specific to your...
5 Ways to Jump Start Your Social Campaign with Social Analytics
Whether you’ve got the perfect campaign idea ready to go, or need ideas for putting your brand out there, social analytics can help. Here are five ways to use social insights to get campaigns in gear. First, Some General Guidelines Whatever specific tack you take,...
7 Q1 Metrics You Should Be Tracking on Social Media
Now that 2019 is here, what should your brand or business be focused on during this first, pace-setting quarter? In addition to metrics like revenue, profit margins, expenses, and monthly profits/losses, there are several social KPIs worth tracking – because they can...
Restaurant Report Shares Tasty Social Sentiment Insight
Casual dining, fast casual and quick service restaurants face many of the same challenges – from how to interact meaningfully with their target audiences to how to manage angry – and influential – consumers. Not to mention the little detail of the food itself – it...
Gillette Ad Social Sentiment: The Best a Brand Can Get
Every ad campaign carries a bit of inherent risk. Despite careful research, you can’t truly know how your audience feels about things until an ad is live. Or can you? Social sentiment can actually clue you in to which way the winds are blowing – which makes it all the...
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