The Importance of Social Listening for Brand Stories
What is being said about your brand online right now matters. It shapes perception, which drives audiences toward - or away from - your products and services. So, which conversations and resulting “stories” do brands need to be aware of with their social listening?...
3 AI Reports Your Brand Needs in Real-time
Artificial Intelligence (AI)-powered social listening reports offer real-time intel that your brand needs to be successful online. And there are three that are essential for campaign tracking, audience insight and crisis response, which we’ll share a bit about below!...
How To Monitor Competitors’ Social Activity Without Overdoing It
The grass isn’t greener on your competitor’s lawn . . . or is it? Monitoring competitors social activity is important, but it shouldn’t take up too much of your time - unless you’re planning a hostile takeover. Otherwise, you’re just wasting valuable hours you should...
7 Indicators Your Brand’s Marketing Requires Rethinking
Brand marketing isn’t easy. Rather, exceptional brand marketing isn’t. The basic stuff is everywhere. How do you know if your brand’s marketing requires rethinking? We have seven social listening indicators that will make this crystal clear. Here we go! #1. Your...
How Agencies Win Clients Using Social Listening
There are so many businesses out there that are in need of agencies with social listening expertise. And agencies 'in the know,' who are able to guide businesses over this digital terrain, are in high demand. That doesn’t mean the environment isn’t competitive though....
How to Prevent Fashion Influencer Fraud with Social Listening
Fashion influencer fraud is a troubling trend in the industry. Brands need to know how to spot fake fashionistas or they’re putting their brand – and marketing dollars – at risk. Currently costing brands more than one billion each year, fashion influencer fraud is big...
7 Steps to Protect Brand Health with Social Listening
Brand perception is everything online. Understanding what consumers in your category think of your brand (and what they think of your competitors) will help you head off all kinds of crises. Social listening captures brand passion and tons of other relevant chatter to...
How to Activate Employees as Influencers and Brand Ambassadors
Not all employees are suited to be active on behalf of your brand online, but many are. Here's how to identify and activate those employees as influencers and brand ambassadors. What are brand ambassadors anyway? Super niche influencers that have created organic...
11 Tips for Your Next Influencer Campaign
Influencer campaign marketing is just one tactic in your promotional toolbox, but it’s a super important one to do well. Getting it wrong can have expensive, brand-crushing affects that spread faster than you can say,“she tweeted what?!” So here are some tips to have...
Monitoring Niche Audiences with Social Listening
Understanding issues before they become “issues” is a super power – a sixth sense, of sorts. Social listening helps regular marketing mortals develop this ability. And monitoring niche audiences provides an exceptional access point for fine-tuning and implementing...
The 2019 EMEA Social Media Market Survey Report
Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. It presents findings from a comprehensive survey of 588 senior EMEA marketers, sharing what they’re doing to get...
NetBase’s AI-Powered Image Analytics Now Includes 2000+ Logos – The Largest Social Listening Library
Visual mentions are critical to your brand – missing just one post can be costly. That’s why NetBase continues to innovate when it comes to our Next Generation Artificial Intelligence (AI)-powered Image Analytics logo capabilities. And it’s why we’re excited to...
11 Powerful Social Listening Strategies to Grow Your Business In 2019 and Beyond
Social listening can help businesses grow exponentially online, but it’s important to stay organized. Scattershot or inconsistent efforts offer disappointing results. These 11 social listening strategies will help you focus where it counts, and generate the most bang...
Hashtags and More for Successful Back-To-School Campaigns
Updated July 2019. It’s back-to-school time and brands are doing all they can to capture consumers’ attention. Sales during this period can act as an early indicator of upcoming holiday potential, so doing well here is essential. We used our Next Generation AI-powered...
Using Next Generation AI to Differentiate Between Influencers and Brand Champions
Every brand needs a champion. Someone to spread awareness and cast the brand in a positive light both on- and off-line. But brands often confuse influencers with champions, and they are very different people. Each serves a purpose though - and Next Generation...
2019 Global Social Media Market Survey Report
Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Benchmarking data is always useful to sort that out. Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior...
21 Competitor Analysis Tools for Social Media and SEO
Updated July 2019. Gathering competitive intelligence on your competition is essential to brand survival. Access to digital data makes this a much easier to accomplish in theory – but with so many new competitors entering the game every day, any intelligence effort...
Develop An Influencer Marketing Strategy in 5 Simple Steps
Influencer marketing can be tricky – mostly because it is misunderstood. Developing an influencer marketing strategy that reaps impressive returns for your brand doesn’t have to be complicated. In fact, you can develop one in five simple steps! Step 1: Identify...
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