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18 of the Best Social Media Audit Tools for 2018

A new calendar year is a great time to perform a social media audit – to check in and ensure your brand goals are on track. Which tools are best for assessing your social performance? It depends on where you are in your social analytics journey, and what you need to...

Ask the Experts: 2018 Social Media Marketing Trends

As social media changes in 2018, what trends should social marketers keep an eye on? We've rounded up a few experts to weigh in on what to expect in the coming year.   Social listening will finally be taken seriously The value of social data is well proven, but that...

Alert! Dangers of 3rd Party Add-ons for Social Media Analysis

Add-ons can be huge time savers – when they work. Some jobs – like social media analysis – require tools with a bit more oomph. Here's why 3rd party social analytics add-ons are a bad idea: You can't rely on accuracy of data If the data you're analyzing isn't...

18 of the Best Social Media Audit Tools for 2018

A new calendar year is a great time to perform a social media audit – to check in and ensure your brand goals are on track. Which tools are best for assessing your social performance? It depends on where you are in your social analytics journey, and what you need to...

Why Image Recognition Is So Important

Social media is a land of shortcuts – limited characters, abbreviated, coded languages like "netspeak," 20-second looping videos, and all manner of images. Are your social analytics tools capable of image recognition? Here's why they have to be. Images are everywhere...

5 Great Ideas from 2017 NetBase LIVE NY

NetBase LIVE NY, held at the Millennium Hotel near Times Square in New York City, convened a sold out conference of social media professionals over the course of two days to talk tools, tactics and technology. From over 30+ speakers and panelists that graced the stage...

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