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How Competitive Intelligence Reveals Challenges & Ways to Overcome Them

Learning from a competitor’s success instead of reinventing the wheel is smart, as is learning from their mistakes. Competitive intelligence is the key to it all. It reveals ways to overcome any number of challenges, if your brand is listening effectively. Here’s how...
How to Identify White Space & What To Do With It

How to Identify White Space & What To Do With It

Sometimes the next big thing for a brand is found in the places where there is a small amount of buzz, but not enough to make it immediately identifiable. Having the right social analytics can show you how to spot white space and what to do with it! Sometimes all you...

Walgreens Captures Consumer Concerns with Care Clinics

Walgreens Captures Consumer Concerns with Care Clinics

Consumers are worried about lots of things – more so than ever before. And Walgreens is listening. It is expanding its offerings to speak to consumer concerns, by opening care clinics across the U.S. The pandemic has changed the face of healthcare and patients are...

Brands Finding New Purchasers on Podcasts

Brands Finding New Purchasers on Podcasts

Podcasting has seen steamrolling growth over the last few years. And despite COVID, is looking to still hit sizeable growth for 2020. It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on...

How Retailers Can Make Sales in a COVID Market

How Retailers Can Make Sales in a COVID Market

  Whether people are shopping for school clothes and supplies, or non-necessities like luxury cars or handbags, consumers want to shop. Now. But shopping doesn’t look the way it once did, thanks to COVID-19. How can retailers make sales in a COVID market? We have some...

Unexpected Insight Consumer & Market Intelligence Offers

Unexpected Insight Consumer & Market Intelligence Offers

Amazing and unexpected insights are uncovered using next generation AI-powered social analytics. But don’t take our word for it, we interviewed a couple of NetBase Certified Data Analysts from Doe-Anderson to share their experience around everything consumer and...

Brands Considering Fewer Choices for Consumers

Brands Considering Fewer Choices for Consumers

Over the past decade companies have been producing products with more variety in an effort to please everyone. But since COVID-19 hit, brands are considering fewer choices for consumers. It makes sense. Let’s see why! Brands offering everything from toilet paper to...

Lysol’s COVID-19 Killer Wins Consumer Love

Lysol’s COVID-19 Killer Wins Consumer Love

Kicking COVID-19 to the curb, is Lysol, with its coronavirus killer. And it’s winning consumer love, which is the name of game when it comes to marketing these days. In two minutes, a virus that has haunted our dreams and countries around the world can be effectively...

Why The Consumer Survey vs Sentiment Disconnect?

Why The Consumer Survey vs Sentiment Disconnect?

There's a disconnect when comparing consumer reports and surveys against consumer sentiment. And brands need to pay close attention to it! In this article we’ll explore: Surveys vs. sentiment and why they both matter to the reputation of your business Why it is that...

How Do Luxury Brands Meet The Needs of Consumers Right Now?

How Do Luxury Brands Meet The Needs of Consumers Right Now?

Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the changes taking place in...

Starting Campaigns Strong with Social Analytics

Starting Campaigns Strong with Social Analytics

What better way to start off a new client project than with social analytics? If your brand or agency is not doing this to kick off each engagement, it’s missing out on next level, actionable insight. Let’s hope your competitors have been equally short-sighted as we...

21 Top Social Media Tools for 2020

21 Top Social Media Tools for 2020

We all know that trends change - do we ever this year! And as they change, technology advances to keep pace. And correspondingly, social analytics and social media management tools become increasingly more powerful. Which we're super lucky to have at our disposal, but...

The Complete Guide to Social Media Analytics

The Complete Guide to Social Media Analytics

Our social media analytics guide offers brands and businesses an abundance of insights to apply in all areas of operations. Usually brands get a bit turned around when initially exploring these options, as keeping tabs on which tools to use and how to use them is time...

Social Media Audit Tools & Free Template

Social Media Audit Tools & Free Template

Summer is a great time to perform a social media audit! You can - and should - check in and ensure your brand goals are on track for the next quarter – headed towards back-to-school campaigns and ultimately the holiday season. And before you get started, be sure to...

Social Listening: What, Why & How

Social Listening: What, Why & How

When it comes to capturing social data and putting it to good use, many brands are left a bit baffled. Was does social listening capture exactly? You’re in good company if you have questions, as many brands are keen on capturing ‘social insight’ but aren’t really sure...

What Is Social Media Analytics & Why Is It Important?

What Is Social Media Analytics & Why Is It Important?

Social Media Analytics is often misunderstood, because the social media itself is misunderstood! Social media isn’t about brands. It’s about people sharing their lives with others they know – or get to know – based on common interests. And it's a place for brands to...

5 TOP STRATEGIES ON EMBRACING THE NEW NORMAL: THE VITAL ROLE OF DATA ANALYTICS

Hear how to use social and news media analytics to uncover insights and adapt your brand to the changing business climate.

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