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New NetBase Alerts Suite for Marketing & PR

We often hear from clients and prospects that they need to be the first to know of an opportunity or a threat knocking on the door. But with social moving on 24/7, it’s hardly possible for an analyst to monitor continuously and provide updates every time there is a...

The Hidden Value of Brand Reputation

Yesterday, Adweek hosted a webinar where our CMO Pernille Bruun-Jensen and Managing Director of Reputation at Purple Strategies Robert Fronk discussed the growing importance of social analytics on managing brand reputation. The value of brand reputation is undergoing...