Eye of the Needle – Met Gala 2016

Eye of the Needle – Met Gala 2016

You probably heard that Dior is having a tough time finding a creative director to replace Raf Simmons, who left the French heritage couture house last year after only three years. As designer burnout takes its toll in luxury fashion (last year saw a big shuffle),...
Trends in VR Advertising: Part 3

Trends in VR Advertising: Part 3

In Part 1 and Part 2 of this blog series, PETROL’s Social Media and Research teams surfaced data about the state of Virtual Reality, utilizing the Netbase Social Analytics platform.  PETROL utilized Netbase to analyze social media channels, websites, forums, Tumblr,...
Trends in VR Advertising: Part 2

Trends in VR Advertising: Part 2

This article is part 2 of a 3 part series. View part 1 for an overview of our research. Virtual Reality is now reality. With hundreds of millions of dollars invested in VR technology and content to date, venture capitalists and heavyweight backers like Sony, Disney,...
Trends in VR Advertising: Part 1

Trends in VR Advertising: Part 1

Introduction Imagine being able to sit in an F16 fighter jet as you go on a reconnaissance mission, or explore the cosmos without a space suit, take a walk through Ancient Rome, or sit on the 50-yard line at your favorite team’s Sunday game. Now, imagine a single...
Has Global Luxury Fashion Hit A Bubble?

Has Global Luxury Fashion Hit A Bubble?

Whether you call it a bubble or a hiccup, luxury fashion is experiencing head on disruption. Having enjoyed a protracted, seemingly incombustible luxury brand sales surge for several years, the luxury fashion bubble is now plagued with unprecedented disruption on...