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Using Twitter Search to Track Trends

Using Twitter Search to Track Trends

If your audience – or any segment thereof – is active on Twitter, you want to know. You also want to know what they’re talking about – and what topics are trending – so you can reach them. Here’s how Twitter Search – in conjunction with AI Analytics – can help. Get A...
Social Media Week NYC Recap

Social Media Week NYC Recap

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Here’s a recap of the NetBase panel How to Use Social to Find Your Next Big Idea in Campaign...
Finding Social Love on Star Wars Day

Finding Social Love on Star Wars Day

Holidays are great opportunities to not just sell products – they offer a chance to interact with your audience about something they’re likely to love. But you don’t have to wait for July 4th or Christmas – there are plenty of holidays in between, including Star Wars...
Social Media Audit Tools

Social Media Audit Tools

Updated April 2019. Spring is a great time to perform a social media audit,  to check in and ensure your brand goals are on track for the next quarter – headed towards back-to-school campaigns and ultimately the holiday season. Which tools are best for assessing your...