American Airlines Changes Its Tune for Passengers

American Airlines Changes Its Tune for Passengers

The Internet is full of complainers – just check the comment thread of pretty much anything for confirmation of this fun fact (and don’t feed the trolls) – but when you’re a major brand, complaints, especially those that arrive in the moment via social media, offer a...
No Butts About It, Toilet Paper Could Save Twitter

No Butts About It, Toilet Paper Could Save Twitter

Twitter is a weird place. The land of breaking news and other fantastically relevant information is one where most participants don’t actually participate, and merely stop by to read what’s happening. This needs to change for Twitter’s sake (from an advertising...
Choosy Webizens Choose GIF

Choosy Webizens Choose GIF

Leaving aside the jif/gif pronunciation, gifs are increasingly popular with users online. What does the future hold for gifs though and how can brands leverage this media online? The SXSW event “Behind The GIF: The Future of Online Visual Culture” will...
Social Chat Apps – Not Just For Kids Anymore

Social Chat Apps – Not Just For Kids Anymore

Is there value, from a brand perspective, in pursuing social chat apps? If one looks at the sheer volume of mentions many get on Twitter, the answer is a resounding YES . . . or is it? Mentions don’t necessarily mean a social chat app is loved – or even liked:  But...