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Social Media Demographics

This post is a follow-up to my recent post, “Ethics of Social Media Research and Marketing for Alcoholic Beverage Companies.” In that post, we reported that alcoholic beverage companies who belong to the industry’s primary trade association adhere to a Code of...

Intuit Netnography

Intuit Inc.is a leading provider of business and financial management solutions for small and mid-sized businesses, for financial institutions, and for consumers and accounting professionals. Its flagship products and services, including QuickBooks, Quicken and...

H&R Block Netnography

Consumers care a lot about money and taxes, so they also care a lot about organizations that handle them. There’s a great deal of online chatter about tax service providers like H&R Block, a company that has prepared more than 550 million tax returns worldwide...