Love to Hate? – Breaking Down the VMAs

Whether you follow pop music or not, MTV’s Video Music Awards has a little something for everyone – from the inspiring to the laughable, and every emotion in between. But how would those emotions translate into social data? We wanted to know so we ran our LivePulse...

What Social Listening Really Is

Social Listening: not the most glamorous of marketing buzzwords but an important one nonetheless. The rise in demand for measurable ROI for social media has produced the need for a more effective and meaningful approach to social media strategy. The practice of simply...

Planning Ahead for SXSW: Tips You Need to Know

If you’ve never attended SXSW, the annual festival/conference held every March in Austin TX, you’ve likely heard of it. If you somehow haven’t, it’s THE place to be for creators and fans of music, film, and technology to see what’s new, hear from the brightest minds...