See’s Candies Netnography

I’ve been publishing our netnographies both here on the NetBase blog and on the Netnography.com forum. Beginning now, I’m going to publish them only the Netnography.com forum and simply announce them here. I’ll always include a link you can follow to...

Toblerone Netnography

Toblerone chocolate is well-known for its distinctive packaging and its prism shape (triangular prism or pentahedron). For you trivia buffs, here’s a tidbit: People think the triangular shape of the Matterhorn in the Swiss Alps is what gave Theodor Tobler his...

Lindt Netnography

Lindt, actually Lindt & Sprüngli, is a Swiss chocolate maker founded in 1845. The company makes premium quality chocolate, offering a large selection of products in more than 100 countries around the world. Sometimes the taste of their high-cacao-content bars is a...

Red Robin Netnography

Personally, I love Red Robin but wish they were easier to find. I saw a lot of them in southern California but they’re harder to find around here. Their burgers are really hot and juicy. I love the basket of fries, but a story I’m told by my grandma is that as a kid I...

VIZIO Netnography

I’m thinking of getting a new HDTV, so this is the first in a series of netnographies on TV brands. I currently have a Sharp Aquos and I hate that the dark colors in dark movies like Harry Potter are so dark you can’t make anything out. I may as well just listen to...

WebEx Netnography

Sometimes I spend a good portion of my day on WebEx. I’ve met some of the staff at Cisco and when they pass control of the meeting to another participant they say they’re “passing the ball,” because the WebEx icon looks like a ball. According to the Cisco WebEx...

Bobby Flay Netnography

First Martha, then Wolfgang, now Bobby Flay. This is the third installment of our Celebrity Chef series. As with the other two, Bobby Flay does more than one thing. He’s the owner and creative force behind several restaurants—Mesa Grill, Bolo Restaurant & Bar,...

Wolfgang Puck Netnography

Like Martha Stewart, Wolfgang Puck is a conglomerate. He’s an award-winning chef, but also a restaurateur, cookbook author, newspaper columnist, TV personality, and purveyor of a line of branded consumer products and housewares. According to his website, “Central to...