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What’s Your Favorite Beer?

What’s Your Favorite Beer? by Anna Startseva @annastartse Marketing Manager, NetBase Spring is not only the season when people begin talking about love, but also about their love of beer. Numbers tell that there is about 35% more online chatter about beer between St....

Why Use Social Analytics?

Businesses are sold on the need to have a presence in social media, but some still aren’t sold on using a social analytics solution. And some who are using one wonder if they’ve chosen the right use cases to apply it to. We wanted to get some facts on who’s using...

Content Be Nimble, Content Be Quick

Agile marketing demands in-the-moment content that’s timely, relevant and resonant.   Even though most brands now aspire to recreate Oreo’s “Dunk in the Dark” Super Bowl success, they can appear as nothing more than “Duds in the Spotlight” should they miss the mark. ...

CGT Readers Rank Us in Top Five

NetBase continues our momentum into 2014. This is big news because our customers delivered this award to us. Our customers selected NetBase as “Top 5 Provider in Social Media” in Consumer Goods Technology’s (CGT) 2014 Readers’ Choice Survey. CGT’s readers ranked the...

Social Media: It Can’t Be Contained

I am just days away from touching down in London town for the iStrategy Digital Marketing Conference, and so yesterday’s Social Savvy with Susan Etlinger of the Altimeter Group on How Leading Brands Approach Social Data Globally was particularly topical and relevant....