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Social Channels of Influence for Apparel

Back-to-school is upon us, and as a result, everyone is looking at the latest and greatest in apparel. Just in time, we have released the second set of our analysis of our consumer study with Edison Research on which social channels are most influential. This time, we...

Brand Passion Index: Levi’s Brings the Buzz

This summer has flown by…I can’t believe that I’m already getting bombarded by back-to-school promotions everywhere I turn. This time of year, we are all ambushed with “what to buy” but for many of us the go-to staple, is the classic pair of jeans. As I look for some...

Trend Tracker by NetBase: The Gab on Gatsby

The Great Gatsby by F. Scott Fitzgerald has always been one of my favorite books, I’ve read it several times and still find the story intriguing and beautifully written.  There have been several movie interpretations of it over the years and now a new version,...

Trend Tracker by NetBase: Fashion Faux Pas

In this day and age of social media and things ‘going viral’, I’m always surprised when an individual or a company does or says something deliberately controversial. So, I was both surprised and disheartened to see the clearly incendiary remarks about his target...