by Mike Baglietto | Jul 9, 2020 | Influencer Marketing, Market Intelligence, Social Media Intelligence
KPop performers are influencing Zoomers (Gen Z) as well as other demographics in unanticipated ways. The level of intensity they create rivals that of the Beatles, with fans swooning virtually as well as in person, generating seismic shifts in brand awareness for...
by Kimberly Surico | Jul 7, 2020 | Influencer Marketing, Social Listening, Social Media Intelligence
TikTok. Instagram. Twitter. YouTube. Magazines. Commercials. Influencers are everywhere. So how can you attract the right influencers for your brand to ensure a positive experience? Influencers can be popular today, but gone tomorrow, because consumers are that...
by Mike Baglietto | Jun 29, 2020 | Influencer Marketing, Market Intelligence, Marketing, Social Media Intelligence
Microsoft is shutting down its popular streaming service, Mixer, and releasing its star streamers as free agents out into the online world. These streamers’ massive influence has led them to reject lucrative deals and speaks to how massively popular online gaming has...
by Carol Feigenbaum | Jun 26, 2020 | Influencer Marketing, Market Intelligence, Social Media Intelligence
Influencer marketing is alive and well, weathering this pandemic storm while few marketing tactics are left standing. But it’s not the same ol’ influencers resonating with consumers. The landscape has changed – potentially forever. Let’s see...
by Carol Feigenbaum | May 11, 2020 | Covid-19, Influencer Marketing, Social Listening
COVID-19 has changed everything. And it’s not just the way we live and work, but what (and often who) we value. With consumer sentiment shifting away from the outlandish lifestyles and eccentricities of celebrities, more brands and agencies are gravitating away...
by Paige Leidig | Apr 28, 2020 | Covid-19, Influencer Marketing, Social Analytics
ESports is an explosive industry and many top brands are paying attention. Like many other industries these days, professional gaming has taken a hit in the midst of the COVID-19 outbreak; but it is certainly in a unique position to cope since it has its roots online....
by Carol Feigenbaum | Mar 23, 2020 | Influencer Marketing
Brands need ways to sway consumer love in their favor. And possibly the most effective way to do this is through influencers marketing. Let’s explore how you can harness these powerful personalities to connect with your consumers on your behalf. The Power of...
by Paige Leidig | Mar 9, 2020 | Influencer Marketing, Social Analytics, Social Listening
With a mission of “enabling everyone to be a creator, and encouraging users to share their passion and creative expression through their videos,” TikTok has become a favorite among Millennials and Gen Z, with over 1 billion downloads. So, why are they advertising when...
by Kimberly Surico | Jan 16, 2020 | Influencer Marketing
They may not be “senior royals’ anymore, but Meghan & Harry’s royal influence is strong. And it could be a boon for brands moving fast enough to partner with them! Let’s see a few possibilities – and one partnership already in the making – supported by next...
by Paige Leidig | Jan 14, 2020 | Influencer Marketing, Marketing
The matchup between Clemson’s Tigers and LSU’s Tigers is a raucous event, with equally outlandish online sentiment around the matchup. So, how has chicken sandwich trash talk won a good chunk of this conversation, and how can your brand create the same online feeding...
