by Robyn Lindars | Nov 18, 2019 | Influencer Marketing, Social Analytics, Trends
Some influencers generate more buzz than others, of course. But none do it quite as well as a “B” the bee influencer! Its sights are set on creating an environmental buzz on social media and it has been pretty successful so far. Is an animal influencer in your brand’s...
by Paige Leidig | Nov 15, 2019 | Influencer Marketing, Social Analytics
Consumers are a fickle bunch, with audiences falling in and out of love with brands every minute. Compounding the challenges – they have trust issues. Lots of trust issues. So, brand influencers who are genuinely skilled at capturing – and keeping –...
by Mike Baglietto | Nov 12, 2019 | Influencer Marketing, Social Media Intelligence
Brands know that vanity metrics, specifically ‘likes,’ are meaningless without understanding the “why” behind them. But that doesn’t mean they’re ready to do without them. And measuring awareness on Instagram once the likes are gone is a real concern for businesses –...
by Mike Baglietto | Nov 4, 2019 | Influencer Marketing, Social Monitoring
Influencer marketing can be an amazingly effective brand awareness activity leading to lots of conversions . . . or an expensive lesson. Advertisers are fed up with fake influencers that result in the latter, but many are unsure of what to do about it, beyond give up...
by Robyn Lindars | Nov 1, 2019 | Influencer Marketing
Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. Yes, as in gaming. And it’s coming soon to an Olympics near you!...
by Kimberly Surico | Oct 22, 2019 | Influencer Marketing, Social Analytics
Kim Kardashian West’s SKIMS were initially envisioned as Kimono, but the brand confusion – and cultural appropriation concerns – led the mega-star down a different path. One that social analytics helps brands identify the first time around, to avoid this sort of...
by Carol Feigenbaum | Oct 3, 2019 | Influencer Marketing, Social Media Intelligence
Beauty brands take note: Glossier’s $100M beauty biz was made possible, in large part, by some savvy social media marketing and online listening. And we’re going to show you how that looks and ways you can do the same! Before we explore how they’re doing it, let’s...
