by Carol Feigenbaum | Mar 23, 2020 | Influencer Marketing
Brands need ways to sway consumer love in their favor. And possibly the most effective way to do this is through influencers marketing. Let’s explore how you can harness these powerful personalities to connect with your consumers on your behalf. The Power of...
by Paige Leidig | Mar 9, 2020 | Influencer Marketing, Social Analytics, Social Listening
With a mission of “enabling everyone to be a creator, and encouraging users to share their passion and creative expression through their videos,” TikTok has become a favorite among Millennials and Gen Z, with over 1 billion downloads. So, why are they advertising when...
by Kimberly Surico | Jan 16, 2020 | Influencer Marketing
They may not be “senior royals’ anymore, but Meghan & Harry’s royal influence is strong. And it could be a boon for brands moving fast enough to partner with them! Let’s see a few possibilities – and one partnership already in the making – supported by next...
by Paige Leidig | Jan 14, 2020 | Influencer Marketing, Marketing
The matchup between Clemson’s Tigers and LSU’s Tigers is a raucous event, with equally outlandish online sentiment around the matchup. So, how has chicken sandwich trash talk won a good chunk of this conversation, and how can your brand create the same online feeding...
by Paige Leidig | Jan 6, 2020 | Influencer Marketing
Brands are always on the look-out for new influential partners, and pet influencers certainly fit the bill. They possess lots of promotional power online. But looking beyond the typical cute puppies populating Pinterest and other sites, we see lots of unusual pet...
by Kimberly Surico | Dec 30, 2019 | Influencer Marketing
Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. Time to check it out and see what it...
by Kimberly Surico | Dec 20, 2019 | Influencer Marketing
Influencer marketing is all about authenticity. And these days, brands are connecting with consumers thanks to unlikely influencer collaborations. Take CGI influencers, for example. These computer generated image (CGI) influencers are connecting authentically with...
by Robyn Lindars | Nov 18, 2019 | Influencer Marketing, Social Analytics, Trends
Some influencers generate more buzz than others, of course. But none do it quite as well as a “B” the bee influencer! Its sights are set on creating an environmental buzz on social media and it has been pretty successful so far. Is an animal influencer in your brand’s...
by Paige Leidig | Nov 15, 2019 | Influencer Marketing, Social Analytics
Consumers are a fickle bunch, with audiences falling in and out of love with brands every minute. Compounding the challenges – they have trust issues. Lots of trust issues. So, brand influencers who are genuinely skilled at capturing – and keeping –...
by Mike Baglietto | Nov 12, 2019 | Influencer Marketing, Social Media Intelligence
Brands know that vanity metrics, specifically ‘likes,’ are meaningless without understanding the “why” behind them. But that doesn’t mean they’re ready to do without them. And measuring awareness on Instagram once the likes are gone is a real concern for businesses –...
