TrustRadius TrustMaps™ Put NetBase at Top

TrustRadius TrustMaps™ Put NetBase at Top

TrustRadius, the most trusted online product review site for enterprise software, has released two new TrustMaps, which are “two-dimensional charts that compare products based on end-user satisfaction ratings and research frequency by prospective buyers.”...
Replicate Big Brands’ Social Marketing Success

Replicate Big Brands’ Social Marketing Success

Ever wonder how global brands such as Coca-Cola, 7-Eleven, and Taco Bell use social media analytics to manage and promote their brands? Then don’t miss our upcoming webinar, The World’s Most Awesome Brands Have This in Common. On December 3, at 1:00 PM ET/10:00...
Marketing in the Selfish Economy

Marketing in the Selfish Economy

The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an inevitable effect of technology’s impact on our lives....

From Mass Targeting to Micro-Targeting @ Scale

In the new “Age of You” – as coined by the leading brand consultancy, Interbrand, the consumer is in control, and mass marketing tactics no longer work. Instead marketers need to micro-target consumer segments to personalize messaging. How? Our white...