Choosy Webizens Choose GIF

Choosy Webizens Choose GIF

Leaving aside the jif/gif pronunciation, gifs are increasingly popular with users online. What does the future hold for gifs though and how can brands leverage this media online? The SXSW event “Behind The GIF: The Future of Online Visual Culture” will...
Social Chat Apps – Not Just For Kids Anymore

Social Chat Apps – Not Just For Kids Anymore

Is there value, from a brand perspective, in pursuing social chat apps? If one looks at the sheer volume of mentions many get on Twitter, the answer is a resounding YES . . . or is it? Mentions don’t necessarily mean a social chat app is loved – or even liked:  But...
See What’s Trending at SXSW

See What’s Trending at SXSW

Are you stoked it’s that time of year again? In just a day, Austin will welcome tens of thousands of people to SXSW 2015 to explore the latest in technology, music, and film. And of course, the chatter in Texas is heating up by the minute! NetBase looked at how social...
We’re Heading South (by Southwest) – Join Us!

We’re Heading South (by Southwest) – Join Us!

If you’re not already planning to attend SXSW, the music/film/technology conference held annually in Austin TX, then we’re about to give you a reason. NetBase will be there taking part in a variety of events throughout the Interactive portion, which runs from March 13...
Luxury & Everyman – The Apple & Android Divide

Luxury & Everyman – The Apple & Android Divide

If someone asked you if you were into luxury brands, what would your answer be? Here’s a hint: if you’ve got an iPhone in your purse or pocket, the answer is yes. Believe it or not, according to a report by NetBase, Apple and iPhone are considered luxury brands (yes,...
The Secret of Vespa’s Award-winning Campaign

The Secret of Vespa’s Award-winning Campaign

Yesterday, I had the pleasure of hosting a webinar with Jared Degnan @jareddegnan, Director of Digital Strategy with Kellen Company. He’s the mastermind behind Vespa’s brilliant digital marketing campaign Vespa Vita. Jared and his agency team won the IAVA Communicator...