Oscars Passion in Full Swing Online

If there’s one thing Webizens feel intensely passionate about, it’s movies. And actors/actresses. Probably the only thing they’re MORE passionate about is cats. As we head into Oscar weekend and all of the corresponding parties and drama leading up to the star-studded...

Who Won The Super Bowl Halftime?

The Super Bowl is synonymous with winners and losers – within the game itself or across multimillion dollar advertising budgets. The Halftime is a massive part of the overall Super Bowl experience and the instigator of much conversation in social media. That is why we...

Netbase Podcast Series: The BBI Initiative

In this edition of the NetBase Podcast Series, host Hope Nguyen is joined by Chris Moody, Twitter Vice President of Strategy and Chairman of the Big Boulder Initiative, and Pernille Bruun-Jensen, CMO of NetBase and member of the Board of Directors for the Big Boulder...
Escaping Sins of Social Past

Escaping Sins of Social Past

In today’s social- driven climate, it’s become increasingly difficult for companies to escape their past. Events that have taken place years back can suddenly, without warning, resurrect and haunt a brand in a way they couldn’t previously. Past stories tend may get...
Virgin America Flies High Above the Rest

Virgin America Flies High Above the Rest

In preparation for the upcoming holiday season, I wanted to take a look at the airline industry and rank airlines by how much customers like them. You can see from the table below that Virgin America is the most liked with Net Sentiment score of 56%, and US Airways is...

3 Ways Social Data Should Replace Focus Groups

Focus groups. Known for their presumed ability to provide real consumer insight into pain points and desired product features, focus groups have been the go-to go-to-market experimental methodology for decades. But there are many problems with focus groups. They kill...