Add This to Your Monday Morning To Do List

We know—Monday mornings are already busy, so you may be thinking you don’t want to add yet another item. After all, the list in this article of recommended tasks is already long enough: “15 Things Successful People Do on Monday Morning.” It’s got good suggestions—some...

Get Immediate Feedback When Testing New Menu Items

“From my 40 years of following restaurant operations, the single most important factor to ensuring restaurant survival is testing new products.” — John Gordon, founder, Pacific Management Consulting Group Restaurant consumers crave a perpetual stream of new products...

Firehouse Subs—How David Can Beat Goliath

Note: This is the fourth  in a series of four posts about how leading multi-unit restaurant brands can use social media analysis as a fast and cost-effective way to do market research, analyze promotions, get immediate feedback on product launches and more. With just...

“All by Myself?” Social Can Fix That.

The iPhone video Richard Dunn shot while he was all alone and bored in the Las Vegas airport now has over half a million hits. Maybe he’ll get some new friends. But hey, if he’d been flying American, maybe he wouldn’t have been stranded there in the first place....