@Pharrell, Can We Have Our Hat Back?

That’s Josh Martin, Social Media Manager for Arby’s, wearing his version of the hat Pharrell wore at the Grammys and Oscars. Watching the Grammys broadcast, Josh saw the similarity to Arby’s own logo hat, tweeted about it to Pharrell, and embarked on a campaign that...

Ready for Your Social Media Crisis?

You arrive in the morning, log in,  and are floored to find out your company is at the center of a social media crisis. Maybe angry customers are ranting on Twitter with the #FAIL hashtag. Activists may have hijacked your organization’s Facebook Page. A YouTube video...

Sharing the Best Social Content

So much content, so little time. To save you from having to read and watch everything on the web related to social, we’ve put together this short list of recently posted items that are worth your while. Just don’t let your boss catch you watching the Chicken Corsage...