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What Women Want – The Infographic

Last Fall, Michael Osofsky, co-founder and Chief Innovation Officer at NetBase, walked into my office and said, “What if I told you we can identify the number one thing women want?” I replied that the number one thing this woman wants is a nap, but I was intrigued....

Brand Passion Index: FedEx Delivers the Buzz

Get ready marketers: it’s trade show season! As someone who has been in Marketing for many years, I can say that trade show season is one of the more fun times of year – but also one of the most stressful. I’m so excited about the upcoming promotions we have planned...

Brand Passion Index: Visa Gets All the Credit

Alright, it’s official: winter holiday bills are in, Valentine’s Day bills are just about in – and your credit card bill is probably eye-popping (am I alone here?, I think not). Last week, we looked at discount shopping, but now it’s really time to tighten our belts...