Brand Passion Index: Women Go Nuts for Nutella

I’ve never had much of a sweet tooth – as I said in an earlier post, I’ll take a slice of pizza over a bar of chocolate any day. That being said, I’m certainly not opposed to chocolate. During my pregnancies, there were a couple of times where I had to have a hot...

The Elephant in the Room: Social Media and ROI

One of my favorite quotes about social media comes from Dana Anderson, from our valued client, Kraft Foods: “Should you do social media? That’s like someone asking if they should buy a light bulb after electricity was invented.” That being said, though, knowing that...