Scare Plane: WSJ Sentiment Tracker by NetBase

Now that April has arrived, my travel schedule has finally calmed down but just for this month – and in light of the Jet Blue incident during which a pilot had an in-flight meltdown and had to be subdued by passengers, I couldn’t be happier to be grounded. Reading the...

What Women Want – The Infographic

Last Fall, Michael Osofsky, co-founder and Chief Innovation Officer at NetBase, walked into my office and said, “What if I told you we can identify the number one thing women want?” I replied that the number one thing this woman wants is a nap, but I was intrigued....

Brand Passion Index: FedEx Delivers the Buzz

Get ready marketers: it’s trade show season! As someone who has been in Marketing for many years, I can say that trade show season is one of the more fun times of year – but also one of the most stressful. I’m so excited about the upcoming promotions we have planned...