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How to Evaluate Social Media Analytics

How to Evaluate Social Media Analytics

Updated July 2019. Social Media Analytics, powered by Next Generation Artificial Intelligence (AI), comprises several techniques and tools. When combined, they provide a thorough understanding of your place in the social landscape, as well as the audiences you most...
Where Social Analytics and AI Converge

Where Social Analytics and AI Converge

Social analytics and Artificial Intelligence (AI) are converging in exciting new ways, offering amped up predictive capabilities that make brand marketing more powerful than ever. The two have morphed into one intuitive offering that creates exciting possibilities for...