Evolving Analytics as Fast as Instagram

Evolving Analytics as Fast as Instagram

Though Instagram isn’t a fit for every brand out there, for many it’s the #1 channel to master. But how do you do that when the rules of the road seem to change as fast as your Instagram feed? The answer is simple – by using social analytics tools able to keep...
How Does AI Affect Social Analytics?

How Does AI Affect Social Analytics?

As we discussed in our 2019 predictions post, we know that Artificial Intelligence (AI) is going to play a bigger role in social analytics moving forward. But what exactly is AI, and how does it work within that context? Here’s the low-down. Of course, we’ve already...