How to Measure Social Analytics ROI

How to Measure Social Analytics ROI

Measuring social analytics ROI is typically a challenge for brands and agencies. Yet, it’s entirely necessary if you hope to make meaningful progress. How else will you know if you’re on track to achieve your goals, or in need of a course correction? Unless you’re...
How to Evaluate Social Media Analytics

How to Evaluate Social Media Analytics

Updated January 2020. Social media analytics, powered by next generation artificial intelligence (AI), offers everything brands need to capture superior customer experience (CX) understanding. Anything less, offers comparatively less insight. Let’s see the techniques...