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Social Engagement Tactics You Need to Try

Social Engagement Tactics You Need to Try

Social engagement is the most important aspect of social media strategy. Without it, the only information you have coming back – likes, retweets, etc. – is superficial at best. That data isn’t enough to tell you what your audience really cares about or wants....
Why Your Social Engagement is Failing

Why Your Social Engagement is Failing

Social marketing only succeeds when social engagement is at the center of your strategy. If you’re not getting the results you want, here are some possible reasons why: You’re being all about your brand If your social posts are always about your brand,...
Social Segmenting 301: Advanced Tactics

Social Segmenting 301: Advanced Tactics

As we shared previously, social segmenting is the key to audience connection. When you use sentiment analysis to divide your audience into feel-alike segments you can talk to them on an individualized level. Here’s more about what that means, and how to apply...
Using Social Insights for Media Relations

Using Social Insights for Media Relations

Whether you’re a thought leader who wants to be quoted in Forbes, or a brand looking for a shout-out in a popular consumer review blog, you’ve got to walk a fine line when approaching the media. The good news is, social listening gives you all the insights...
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