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Social Segmenting 301: Advanced Tactics

Social Segmenting 301: Advanced Tactics

As we shared previously, social segmenting is the key to audience connection. When you use sentiment analysis to divide your audience into feel-alike segments you can talk to them on an individualized level. Here’s more about what that means, and how to apply...
Using Social Insights for Media Relations

Using Social Insights for Media Relations

Whether you’re a thought leader who wants to be quoted in Forbes, or a brand looking for a shout-out in a popular consumer review blog, you’ve got to walk a fine line when approaching the media. The good news is, social listening gives you all the insights...
Social Listening Tools of Tomorrow

Social Listening Tools of Tomorrow

What consumer data will inform brands and marketers in the future? And how will they access this data? We have some ideas. More connections = more to monitor Big Data is already powering the strategies of brands with regard to design, manufacturing, marketing, sales,...
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