by Mike Baglietto | Feb 5, 2019 | Social Monitoring
Social media monitoring is important to your brand for a number of reasons – not least of which is keeping a close eye on brand health. But if you’re only focusing on your brand, you’re actually doing it wrong. Here’s why. Your Brand Doesn’t Exist in a Vacuum Trends... 
by Robyn Lindars | Jan 8, 2019 | Social Listening, Social Monitoring
Social media monitoring is not the same as social media listening, and you may be confusing the two! Does it really matter if you are? Well, it may matter if you think processing what you see offers different intel (and requires different attention) from processing... 
by Kimberly Surico | Jan 2, 2019 | Social Monitoring
Influencer marketing is a major component for all brands with a social media presence, but it’s still a fairly new practice. As this tactic becomes more deeply entrenched, brands must be mindful of the potential for rogue influencers to cause a crisis. Here are some... 
by Paige Leidig | Jan 1, 2019 | Social Monitoring
It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. Thank goodness for real-time... 
by Carol Feigenbaum | Dec 21, 2018 | Social Monitoring
As our Social Media Reporting Series has illustrated, social analytics are only half the battle. Compiling insights and sharing them with higher-ups matters too – and it’s never more important than when a crisis is afoot. Here’s how to use Crisis Management Reporting... 
by Mike Baglietto | Nov 19, 2018 | Social Listening, Social Monitoring
Mother Nature is unpredictable, with actions almost as random as holiday shoppers scanning online sales, but both can be tracked with real-time online indicators. Social media listening is key to sourcing these events, particularly flood maps, and to getting help to... 
by Mike Baglietto | Nov 9, 2018 | Social Monitoring
We can all agree sabotage is bad – and no brand wants to find themselves at the center of a crisis. But interestingly enough, sometimes such situations – when handled well – serve to increase consumer love, instead of creating a loss of appetite. What to Do When the... 
by Kimberly Surico | Oct 15, 2018 | Social Monitoring
If you’ve travelled via rail in the UK, you’ve likely interacted with service workers – and we’re not talking about the folks checking tickets. Apparently, this mode of transportation is well known for its disappointing service and the anger it incites on a daily... 
by Kimberly Surico | Oct 8, 2018 | Social Monitoring
Who can forget when Kenneth Cole thought a country’s uprising would make a great promotional tool to sell shoes? Maybe you’ve already forgotten! Or maybe you just never knew about it at all. Either way, it’s a good example of why understanding social sentiment and... 
by Paige Leidig | Sep 6, 2018 | Social Monitoring, Tools
Update Juni 2018: Wir haben unsere Liste kostenloser Social Media Analytics-Tools für 2018 überarbeitet – und unten zur Verfügung gestellt! Da das Geschäft zunehmend global wird, wird es auch zunehmend konkurrenzbetont. Sie können dem Internet dafür danken – oder es...