by Carol Feigenbaum | Oct 18, 2019 | Social Monitoring, Trends
When caught in the crosshairs of off-topic brand mentions, it’s important to know what’s happening and why. And having the ability to quickly assess whether your brand should be redirecting or embracing the activity – in real-time, is essential. Otherwise, brands may...
by Lynn Duffy | Oct 15, 2019 | Social Analytics, Social Monitoring
Social media has changed the world we operate in across the board. No clearer is this than when something goes ‘viral’ for the wrong reasons. Social analytics can help keep tabs on your client’s online reputation and if something does go ‘off rails’, breaking bad...
by Robyn Lindars | Sep 4, 2019 | Sentiment Analysis, Social Monitoring
Do you know which metrics to monitor when facing a social media crisis? Get a pen ready and write these crisis management metrics down for future reference! Seconds count went you’re tasked with putting out an online fire. Metric #1: Sentiment-in-motion You’ll want to...
by Mike Baglietto | Aug 20, 2019 | Marketing, Social Monitoring
eCommerce brands on Instagram are experiencing exceptional engagement – and your brand can join their ranks. To help you along, we’re sharing seven lessons we’ve learned from eCommerce brands on Instagram. Odds are, more than a few of them will work for your brand’s...
by Paige Leidig | Aug 14, 2019 | Executive Insights, Social Monitoring
Artificial Intelligence (AI)-powered social listening reports offer real-time intel that your brand needs to be successful online. And there are three that are essential for campaign tracking, audience insight and crisis response, which we’ll share a bit about below!...
by Paige Leidig | Aug 7, 2019 | Social Listening, Social Monitoring
Brand perception is everything online. Understanding what consumers in your category think of your brand (and what they think of your competitors) will help you head off all kinds of crises. Social listening captures brand passion and tons of other relevant chatter to...
by Paige Leidig | Jul 12, 2019 | Social Monitoring, Tools
July 2019 Update: Our list of free social media analytics and comparison tools has been refreshed for 2019 – check it out below! Differentiation is no longer about offering a different – or better – product. It’s about offering an overall customer experience that...
by Mike Baglietto | Jul 10, 2019 | Social Listening, Social Monitoring
How fast can your brand pivot – and what criteria would you use to justify a costly product design decision? Nike’s ‘just do it’ slogan morphed Matrix-style into ‘just cancel it’ when presented with insight it hadn’t considered. Let’s explore the influencer sentiment...
by Paige Leidig | May 9, 2019 | Social Monitoring
Updated May 2019. Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. This isn’t helped by the constant evolution of the industry,...
by Paige Leidig | Apr 26, 2019 | Social Monitoring, Tools
Understanding how to use Twitter should be required social media marketing 101 for brands, yet many remain fuzzy on how to use it strategically. And understanding how to search for segments on Twitter tops the ‘must learn’ list. Fortunately, for those brands, we’re...
