by Paige Leidig | Jun 15, 2018 | Social Monitoring, Tools
June 2018 Update: We’ve reworked our list of free social media analytics tools for 2018 – check it out below! As business becomes increasingly global, it becomes increasingly competitive. You can thank the Internet for that – or perhaps curse it if you’re struggling...
by Paige Leidig | May 2, 2018 | Social Monitoring
We continuously share the merits of Social Media Analytics because it’s an important function of business operations for any successful brand today. But just because we understand the complexities and benefits of Social Analytics, doesn’t mean everyone...
by Kimberly Surico | Mar 21, 2018 | Social Monitoring
Differentiation is how brands compete in overcrowded markets. One way to do that is through the audiences you target. Here’s how it worked for Arby’s. Regular Social Media Monitoring Makes it Easier to See Sudden Changes Arby’s smartly set themselves...
by Carol Feigenbaum | Feb 26, 2018 | Social Monitoring
Social monitoring of seasonal trends is important, and this time of year no holiday or event is more important than the limited time sale of Girl Scout Cookies! As most cookies are sold between January and April, now is a great time to use our Instant Search tool to...
by Elvis Lieban | Feb 23, 2018 | Social Monitoring
How do consumers feel about luxury brands – and why? We wanted to know, so we used social monitoring to analyze the top 100 global luxury brands. We looked at volume of conversation, awareness (as a measure of earned impressions), reach (a measure of owned...
by Paige Leidig | Feb 16, 2018 | Social Monitoring
Not all data is created equal – that’s why social media monitoring requires a human touch. Without an understanding of what data is worth monitoring, the insights you find won’t help your brand at all. Forget the Fluff Counting your blessings is a great...
by Mike Baglietto | Feb 12, 2018 | Social Monitoring
As the 2018 Winter Olympic Games get underway, there are lots of reasons for brands to employ social media monitoring to follow all the action. Maintaining brand health amidst the potential for political, or other, drama is a big one. Here’s how to remain above...
by Kimberly Surico | Feb 7, 2018 | Social Monitoring
Social analytics are a great way to learn about your audience – but how do you learn what’s new in the world of social media monitoring? One great way is attending conferences that put you in the room with experts in social marketing and more. Here are some...
by Paige Leidig | Oct 19, 2017 | Social Analytics, Social Monitoring
Social media marketing relies on eye-catching visuals to draw consumers in – so it’s no surprise Instagram is such a popular platform. If you’re not sure how to approach Instagram monitoring, here are some tips for gathering the analytics that matter....
by Paige Leidig | Oct 13, 2017 | Customer Experience Management, Social Monitoring
Social engagement is all about enticing consumers to stay tuned in to what your brand is doing – and advanced social engagement tactics keep them coming back for more. To do that you’ve got to always offer something fresh – so your audience is never bored –...
