by Paige Leidig | Dec 4, 2019 | Social Media Intelligence, Social Monitoring, Trends
Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...
by Carol Feigenbaum | Dec 2, 2019 | Marketing, Social Monitoring
We’ve all heard that consistency is essential to brand marketing, and it is – till it isn’t. And that point is when it crosses the line and becomes a brand killer. It isn’t the consistency so much as repetitive tactics, but that’s an easy hole to fall into in an...
by Paige Leidig | Nov 27, 2019 | Competitor Analysis, Social Media Intelligence, Social Monitoring
Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...
by Kimberly Surico | Nov 19, 2019 | Social Analytics, Social Monitoring
Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...
by Mike Baglietto | Nov 4, 2019 | Influencer Marketing, Social Monitoring
Influencer marketing can be an amazingly effective brand awareness activity leading to lots of conversions . . . or an expensive lesson. Advertisers are fed up with fake influencers that result in the latter, but many are unsure of what to do about it, beyond give up...
by Robyn Lindars | Oct 24, 2019 | Social Analytics, Social Listening, Social Monitoring
Who knew cranberry juice could be controversial? 113 Industries did, thanks to their advanced social media analytics understanding! They used Next Gen AI to listen to quiet consumers and found the next $100M idea for Ocean Spray. Let’s see how they did it – and how...
by Carol Feigenbaum | Oct 18, 2019 | Social Monitoring, Trends
When caught in the crosshairs of off-topic brand mentions, it’s important to know what’s happening and why. And having the ability to quickly assess whether your brand should be redirecting or embracing the activity – in real-time, is essential. Otherwise, brands may...
by Lynn Duffy | Oct 15, 2019 | Social Analytics, Social Monitoring
Social media has changed the world we operate in across the board. No clearer is this than when something goes ‘viral’ for the wrong reasons. Social analytics can help keep tabs on your client’s online reputation and if something does go ‘off rails’, breaking bad...
by Robyn Lindars | Sep 4, 2019 | Sentiment Analysis, Social Monitoring
Do you know which metrics to monitor when facing a social media crisis? Get a pen ready and write these crisis management metrics down for future reference! Seconds count went you’re tasked with putting out an online fire. Metric #1: Sentiment-in-motion You’ll want to...
by Mike Baglietto | Aug 20, 2019 | Marketing, Social Monitoring
eCommerce brands on Instagram are experiencing exceptional engagement – and your brand can join their ranks. To help you along, we’re sharing seven lessons we’ve learned from eCommerce brands on Instagram. Odds are, more than a few of them will work for your brand’s...
