by Paige Leidig | Oct 13, 2017 | Customer Experience Management, Social Monitoring
Social engagement is all about enticing consumers to stay tuned in to what your brand is doing – and advanced social engagement tactics keep them coming back for more. To do that you’ve got to always offer something fresh – so your audience is never bored –...
by Paige Leidig | Oct 11, 2017 | Social Monitoring
No brand wants to be caught off guard by bad news gone viral – and you don’t have to be. Follow these social media crisis monitoring tips and you’ll always be on top of whatever comes your brand’s way. Don’t wait for a crisis to happen...
by Paige Leidig | Sep 26, 2017 | Social Monitoring
Clearly it’s important to understand the entire space your brand fits into online – you can’t compete if you don’t. But which metrics matter most? Perception of your brand It doesn’t matter what you think of your brand if you’re not...
by Paige Leidig | Sep 20, 2017 | Social Monitoring
Brand success depends on understanding every nuance you can about your audience and how they see you. For best results, be sure you include the following tactics in your social media brand tracking efforts: 1. Nail down brand perception Perception is reality, so...
by Paige Leidig | Aug 16, 2017 | Social Monitoring
In the time it takes to analyze and craft a weekly, monthly, or annual social analytics report, the entire world can change. With social media monitoring and real-time metrics, your brand can change with it. Here’s how. Spot and leverage emerging trends...
by Paige Leidig | Jul 31, 2017 | Social Monitoring
Keeping up with the quickly shifting best practices in social media monitoring is challenging – even if you’re paying attention. It’s not too late to incorporate these three recent changes you may have missed. 1. Monitoring to inform all areas of your...
by Paige Leidig | Jul 28, 2017 | Social Monitoring
If you fall into the camp of knowing social media monitoring should be a key element in your marketing strategy – but aren’t exactly sure what to do – you’re not alone. Here is a brief “how to” guide for shaping your marketing efforts. Monitor...
by Paige Leidig | Jul 10, 2017 | Social Monitoring, Tools
July 2017 Update: We’ve gone through and updated our list of social media monitoring tools for 2017. Check it out below. No matter the job, having the right tools is important. Could you bang in a nail with a wrench? Probably – but not as effectively as when you...
by Paige Leidig | Jul 3, 2017 | Social Monitoring
As important as social media is, no brand needs to be – nor could be – on every social network. But with an average 1.28 billion daily active users, Facebook is one you definitely want to be on, and get right. Here are some common mistakes to steer clear of: 1. Not...
by Paige Leidig | Jun 30, 2017 | Social Monitoring, Trends
There’s lots of talk about upcoming tech like augmented reality (AR), and the ways it will change how we live, work, and do business. So all brands should be getting ready to embrace and invest in AR software and products – right? The non-augmented reality is:...
