by Mike Baglietto | Nov 19, 2018 | Social Listening, Social Monitoring
Mother Nature is unpredictable, with actions almost as random as holiday shoppers scanning online sales, but both can be tracked with real-time online indicators. Social media listening is key to sourcing these events, particularly flood maps, and to getting help to...
by Mike Baglietto | Nov 9, 2018 | Social Monitoring
We can all agree sabotage is bad – and no brand wants to find themselves at the center of a crisis. But interestingly enough, sometimes such situations – when handled well – serve to increase consumer love, instead of creating a loss of appetite. What to Do When the...
by Kimberly Surico | Oct 15, 2018 | Social Monitoring
If you’ve travelled via rail in the UK, you’ve likely interacted with service workers – and we’re not talking about the folks checking tickets. Apparently, this mode of transportation is well known for its disappointing service and the anger it incites on a daily...
by Kimberly Surico | Oct 8, 2018 | Social Monitoring
Who can forget when Kenneth Cole thought a country’s uprising would make a great promotional tool to sell shoes? Maybe you’ve already forgotten! Or maybe you just never knew about it at all. Either way, it’s a good example of why understanding social sentiment and...
by Paige Leidig | Sep 6, 2018 | Social Monitoring, Tools
Update Juni 2018: Wir haben unsere Liste kostenloser Social Media Analytics-Tools für 2018 überarbeitet – und unten zur Verfügung gestellt! Da das Geschäft zunehmend global wird, wird es auch zunehmend konkurrenzbetont. Sie können dem Internet dafür danken – oder es...
by Paige Leidig | Sep 5, 2018 | Social Monitoring, Tools
Mise à jour de juin 2018 : Nous avons remanié notre liste des outils gratuits d’analyse des réseaux sociaux pour 2018 – consultez-la ci-dessous ! Avec la mondialisation du commerce, la concurrence se fait de plus en plus rude. Vous pouvez remercier Internet – ou le...
by Paige Leidig | Aug 29, 2018 | Social Listening, Social Monitoring
On June 24, 2018, women in Saudi Arabia were allowed to drive for the first time in sixty years, and Uber and Careem demonstrated exceptional social savvy in the months leading up to and since this historic day. How can your brand follow suit? Solid social media...
by Mike Baglietto | Jul 25, 2018 | Social Monitoring
Even the best promotions can go wrong, and sometimes they spin wildly out of control! When this happens, social crisis monitoring is crucial to your recovery. Build-A-Bear Workshop’s recent Pay Your Age promotion fiasco offers a timely case study. Building Love with a...
by Paige Leidig | Jun 15, 2018 | Social Monitoring, Tools
June 2018 Update: We’ve reworked our list of free social media analytics tools for 2018 – check it out below! As business becomes increasingly global, it becomes increasingly competitive. You can thank the Internet for that – or perhaps curse it if you’re struggling...
by Paige Leidig | May 2, 2018 | Social Monitoring
We continuously share the merits of Social Media Analytics because it’s an important function of business operations for any successful brand today. But just because we understand the complexities and benefits of Social Analytics, doesn’t mean everyone...
