by Paige Leidig | May 9, 2019 | Social Monitoring
Updated May 2019. Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. This isn’t helped by the constant evolution of the industry,...
by Paige Leidig | Apr 26, 2019 | Social Monitoring, Tools
Understanding how to use Twitter should be required social media marketing 101 for brands, yet many remain fuzzy on how to use it strategically. And understanding how to search for segments on Twitter tops the ‘must learn’ list. Fortunately, for those brands, we’re...
by Paige Leidig | Apr 5, 2019 | Social Monitoring, Tools
April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! Differentiation is no longer about offering a different – or better – product. It’s about offering an overall customer experience that makes consumers...
by Mike Baglietto | Feb 21, 2019 | Social Analytics, Social Listening, Social Monitoring
How far back should you go when analyzing social media? That depends on your objective and what you’re trying to monitor, but having the option to go back in time 51 months would offer lots of possibilities, wouldn’t it? We think so! Seasons Change, So Does Data For...
by Mike Baglietto | Feb 19, 2019 | Social Analytics, Social Monitoring
If your brand is on Instagram, you probably know that the visual wizards behind the curtain over there released a new and improved API in December. What you may not know is what this update means for your brand, specifically, and the many options it offers when it...
by Mike Baglietto | Feb 5, 2019 | Social Monitoring
Social media monitoring is important to your brand for a number of reasons – not least of which is keeping a close eye on brand health. But if you’re only focusing on your brand, you’re actually doing it wrong. Here’s why. Your Brand Doesn’t Exist in a Vacuum Trends...
by Robyn Lindars | Jan 8, 2019 | Social Listening, Social Monitoring
Social media monitoring is not the same as social media listening, and you may be confusing the two! Does it really matter if you are? Well, it may matter if you think processing what you see offers different intel (and requires different attention) from processing...
by Kimberly Surico | Jan 2, 2019 | Social Monitoring
Influencer marketing is a major component for all brands with a social media presence, but it’s still a fairly new practice. As this tactic becomes more deeply entrenched, brands must be mindful of the potential for rogue influencers to cause a crisis. Here are some...
by Paige Leidig | Jan 1, 2019 | Social Monitoring
It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. Thank goodness for real-time...
by Mike Baglietto | Nov 19, 2018 | Social Listening, Social Monitoring
Mother Nature is unpredictable, with actions almost as random as holiday shoppers scanning online sales, but both can be tracked with real-time online indicators. Social media listening is key to sourcing these events, particularly flood maps, and to getting help to...
