by Paige Leidig | Aug 16, 2017 | Social Monitoring
In the time it takes to analyze and craft a weekly, monthly, or annual social analytics report, the entire world can change. With social media monitoring and real-time metrics, your brand can change with it. Here’s how. Spot and leverage emerging trends...
by Paige Leidig | Jul 31, 2017 | Social Monitoring
Keeping up with the quickly shifting best practices in social media monitoring is challenging – even if you’re paying attention. It’s not too late to incorporate these three recent changes you may have missed. 1. Monitoring to inform all areas of your...
by Paige Leidig | Jul 28, 2017 | Social Monitoring
If you fall into the camp of knowing social media monitoring should be a key element in your marketing strategy – but aren’t exactly sure what to do – you’re not alone. Here is a brief “how to” guide for shaping your marketing efforts. Monitor...
by Paige Leidig | Jul 10, 2017 | Social Monitoring, Tools
July 2017 Update: We’ve gone through and updated our list of social media monitoring tools for 2017. Check it out below. No matter the job, having the right tools is important. Could you bang in a nail with a wrench? Probably – but not as effectively as when you...
by Paige Leidig | Jul 3, 2017 | Social Monitoring
As important as social media is, no brand needs to be – nor could be – on every social network. But with an average 1.28 billion daily active users, Facebook is one you definitely want to be on, and get right. Here are some common mistakes to steer clear of: 1. Not...
by Paige Leidig | Jun 30, 2017 | Social Monitoring, Trends
There’s lots of talk about upcoming tech like augmented reality (AR), and the ways it will change how we live, work, and do business. So all brands should be getting ready to embrace and invest in AR software and products – right? The non-augmented reality is:...
by Paige Leidig | May 24, 2017 | Social Monitoring, Tools
May 2017 Update: We’ve added even more tools for 2017, check out our updated list of social media analytics tools below. When it comes to measuring and reporting social media analytics, finding the right tool for the job is incredibly important. Luckily, for...
by Michael Higashi | Oct 26, 2016 | Social Monitoring
Social Media Analytics is a business tool in the midst of evolution – growing and deepening as technology offers greater capabilities for unearthing more complex data. From its humble beginnings to the present, terms that were once interchangeable now have their own...
by Michael Higashi | Sep 13, 2016 | Social Monitoring
When’s the worst time to create a social media crisis management plan? When your brand is in the midst of a crisis that’s going viral. You can’t protect your brand’s reputation when you’re in the process of putting out fires and doing...
by Michael Higashi | Sep 1, 2016 | Social Monitoring
You can’t read a thing about marketing without tripping over an article about the merits of social media analytics and monitoring. Before you turn a blind eye, are you sure you know what social listening really is, and why it’s important? Here are 5...
