by Paige Leidig | Aug 14, 2019 | Executive Insights, Social Monitoring
Artificial Intelligence (AI)-powered social listening reports offer real-time intel that your brand needs to be successful online. And there are three that are essential for campaign tracking, audience insight and crisis response, which we’ll share a bit about below!...
by Paige Leidig | Aug 7, 2019 | Social Listening, Social Monitoring
Brand perception is everything online. Understanding what consumers in your category think of your brand (and what they think of your competitors) will help you head off all kinds of crises. Social listening captures brand passion and tons of other relevant chatter to...
by Paige Leidig | Jul 12, 2019 | Social Monitoring, Tools
July 2019 Update: Our list of free social media analytics and comparison tools has been refreshed for 2019 – check it out below! Differentiation is no longer about offering a different – or better – product. It’s about offering an overall customer experience that...
by Mike Baglietto | Jul 10, 2019 | Social Listening, Social Monitoring
How fast can your brand pivot – and what criteria would you use to justify a costly product design decision? Nike’s ‘just do it’ slogan morphed Matrix-style into ‘just cancel it’ when presented with insight it hadn’t considered. Let’s explore the influencer sentiment...
by Paige Leidig | May 9, 2019 | Social Monitoring
Updated May 2019. Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. This isn’t helped by the constant evolution of the industry,...
by Paige Leidig | Apr 26, 2019 | Social Monitoring, Tools
Understanding how to use Twitter should be required social media marketing 101 for brands, yet many remain fuzzy on how to use it strategically. And understanding how to search for segments on Twitter tops the ‘must learn’ list. Fortunately, for those brands, we’re...
by Mike Baglietto | Feb 21, 2019 | Social Analytics, Social Listening, Social Monitoring
How far back should you go when analyzing social media? That depends on your objective and what you’re trying to monitor, but having the option to go back in time 51 months would offer lots of possibilities, wouldn’t it? We think so! Seasons Change, So Does Data For...
by Mike Baglietto | Feb 19, 2019 | Social Analytics, Social Monitoring
If your brand is on Instagram, you probably know that the visual wizards behind the curtain over there released a new and improved API in December. What you may not know is what this update means for your brand, specifically, and the many options it offers when it...
by Mike Baglietto | Feb 5, 2019 | Social Monitoring
Social media monitoring is important to your brand for a number of reasons – not least of which is keeping a close eye on brand health. But if you’re only focusing on your brand, you’re actually doing it wrong. Here’s why. Your Brand Doesn’t Exist in a Vacuum Trends...
by Robyn Lindars | Jan 8, 2019 | Social Listening, Social Monitoring
Social media monitoring is not the same as social media listening, and you may be confusing the two! Does it really matter if you are? Well, it may matter if you think processing what you see offers different intel (and requires different attention) from processing...
