by Paige Leidig | Apr 5, 2019 | Social Monitoring, Tools
April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! Differentiation is no longer about offering a different – or better – product. It’s about offering an overall customer experience that makes consumers...
by Mike Baglietto | Feb 21, 2019 | Social Analytics, Social Listening, Social Monitoring
How far back should you go when analyzing social media? That depends on your objective and what you’re trying to monitor, but having the option to go back in time 51 months would offer lots of possibilities, wouldn’t it? We think so! Seasons Change, So Does Data For...
by Mike Baglietto | Feb 19, 2019 | Social Analytics, Social Monitoring
If your brand is on Instagram, you probably know that the visual wizards behind the curtain over there released a new and improved API in December. What you may not know is what this update means for your brand, specifically, and the many options it offers when it...
by Mike Baglietto | Feb 5, 2019 | Social Monitoring
Social media monitoring is important to your brand for a number of reasons – not least of which is keeping a close eye on brand health. But if you’re only focusing on your brand, you’re actually doing it wrong. Here’s why. Your Brand Doesn’t Exist in a Vacuum Trends...
by Robyn Lindars | Jan 8, 2019 | Social Listening, Social Monitoring
Social media monitoring is not the same as social media listening, and you may be confusing the two! Does it really matter if you are? Well, it may matter if you think processing what you see offers different intel (and requires different attention) from processing...
by Kimberly Surico | Jan 2, 2019 | Social Monitoring
Influencer marketing is a major component for all brands with a social media presence, but it’s still a fairly new practice. As this tactic becomes more deeply entrenched, brands must be mindful of the potential for rogue influencers to cause a crisis. Here are some...
by Paige Leidig | Jan 1, 2019 | Social Monitoring
It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. Thank goodness for real-time...
by Carol Feigenbaum | Dec 21, 2018 | Social Monitoring
As our Social Media Reporting Series has illustrated, social analytics are only half the battle. Compiling insights and sharing them with higher-ups matters too – and it’s never more important than when a crisis is afoot. Here’s how to use Crisis Management Reporting...
by Mike Baglietto | Nov 19, 2018 | Social Listening, Social Monitoring
Mother Nature is unpredictable, with actions almost as random as holiday shoppers scanning online sales, but both can be tracked with real-time online indicators. Social media listening is key to sourcing these events, particularly flood maps, and to getting help to...
by Mike Baglietto | Nov 9, 2018 | Social Monitoring
We can all agree sabotage is bad – and no brand wants to find themselves at the center of a crisis. But interestingly enough, sometimes such situations – when handled well – serve to increase consumer love, instead of creating a loss of appetite. What to Do When the...
