by Carol Feigenbaum | Jan 9, 2020 | Executive Insights, Social Monitoring
Social analytics clues are everywhere, if brands look for them. Scratch that – they’re everywhere if brands use the right tool to look for them. And even unicorns need to monitor mentions, after all. Or at least they should be! Let’s explore four unicorns that could...
by Carol Feigenbaum | Jan 3, 2020 | Customer Experience Management, Social Monitoring
Sometimes segments are maliciously, but often hilariously, categorized in ways that brands may miss if they’re not listening. And misusing these monikers can be as bad as hijacking the wrong trend. Karens and Boomers are two labels to be mindful of, for example....
by Carol Feigenbaum | Dec 12, 2019 | Social Listening, Social Media Intelligence, Social Monitoring
Your brand’s next PR crisis is inevitable – are you ready? Here’s how to take a proactive approach with social listening, and what to do when disaster strikes. Taking Your Baseline Temperature ‘An ounce of prevention’ can only happen when you have a solid starting...
by Paige Leidig | Dec 4, 2019 | Social Media Intelligence, Social Monitoring, Trends
Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...
by Carol Feigenbaum | Dec 2, 2019 | Marketing, Social Monitoring
We’ve all heard that consistency is essential to brand marketing, and it is – till it isn’t. And that point is when it crosses the line and becomes a brand killer. It isn’t the consistency so much as repetitive tactics, but that’s an easy hole to fall into in an...
by Paige Leidig | Nov 27, 2019 | Competitor Analysis, Social Media Intelligence, Social Monitoring
Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...
by Kimberly Surico | Nov 19, 2019 | Social Analytics, Social Monitoring
Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...
by Mike Baglietto | Nov 4, 2019 | Influencer Marketing, Social Monitoring
Influencer marketing can be an amazingly effective brand awareness activity leading to lots of conversions . . . or an expensive lesson. Advertisers are fed up with fake influencers that result in the latter, but many are unsure of what to do about it, beyond give up...
by Robyn Lindars | Oct 24, 2019 | Social Analytics, Social Listening, Social Monitoring
Who knew cranberry juice could be controversial? 113 Industries did, thanks to their advanced social media analytics understanding! They used Next Gen AI to listen to quiet consumers and found the next $100M idea for Ocean Spray. Let’s see how they did it – and how...
by Carol Feigenbaum | Oct 18, 2019 | Social Monitoring, Trends
When caught in the crosshairs of off-topic brand mentions, it’s important to know what’s happening and why. And having the ability to quickly assess whether your brand should be redirecting or embracing the activity – in real-time, is essential. Otherwise, brands may...
