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Social Listening Tools of Tomorrow

Social Listening Tools of Tomorrow

What consumer data will inform brands and marketers in the future? And how will they access this data? We have some ideas. More connections = more to monitor Big Data is already powering the strategies of brands with regard to design, manufacturing, marketing, sales,...
If Social Media Decided the Oscars

If Social Media Decided the Oscars

As awards season continues with the upcoming Academy Awards later this month, there’s a lot of buzz on social media about the nominees – and who might emerge victorious. But what if that buzz really decided the outcome? Who would win if it were up to social...
Social Media Says: January To-Do List for Businesses

Social Media Says: January To-Do List for Businesses

January is a great time for taking stock of where your business or brand is – and where it’s going. What are the must-dos brand marketers should focus on? We put our new Instant Search tool to work to demonstrate a few tactics worth applying. Take social...
The Top 10 Social Listening Mistakes of 2016

The Top 10 Social Listening Mistakes of 2016

As brands strive to embrace constantly evolving social media listening best practices, inevitably they’ll make a mistake or two. To save your efforts, here are 10 social listening mistakes to avoid in 2017. 1. Discounting consumer emotions Culprits: Birchbox and...
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