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Using Twitter Search to Track Trends

Using Twitter Search to Track Trends

If your audience – or any segment thereof – is active on Twitter, you want to know. You also want to know what they’re talking about – and what topics are trending – so you can reach them. Here’s how Twitter Search – in conjunction with AI Analytics – can help. Get A...
2019 Luxury Brands Industry Report

2019 Luxury Brands Industry Report

Wondering how top Automobile, Beauty, Fashion, High-end, Hotels, Jewelry, eCommerce and Retail luxury brands are faring in this increasingly social media-driven environment? So were we! You can see what we discovered in NetBase’s 2019 Luxury Brands Industry Report –...
Hashtags: How to Use Them & When to Lose Them

Hashtags: How to Use Them & When to Lose Them

Hashtags are a wonderful convention for uniting social users through common topics, and even shining a light on specific brand campaigns. But using them incorrectly can actually hurt your efforts! Here are some best practices to keep in mind. General Dos and Don’ts...
7 Brands That Went All-In for St Paddy’s Day

7 Brands That Went All-In for St Paddy’s Day

Are there any holidays that make people as boisterously happy online as St. Patrick’s Day, or St. Paddy’s Day to those true green fans? Marketing to capture any holiday audience can be tricky regardless of the energy it offers though, so let’s see how seven brands...