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Social Intelligence about Headphones

This is the first in a series of posts by Candy Chang, an intern from my alma mater whom I had the pleasure of hosting this past week. She put together a summary of NetBase’s social intelligence report on Sennheiser, a German headphone manufacturer. My generation has...

Lead Gen Technique: Create Infographics

This is one technique among a series I’m covering on conversation mining for lead generation. This application of conversation mining is quite different from the other techniques.  It’s based on the premise that if you create interesting content, the leads will...

Lead Gen Technique: Lead Enrichment

This is one technique among a series I’m covering on conversation mining for lead generation. Once you’ve got a lead you can use this next technique to build a profile based on what they talk about in social media.  It could be a lead you’ve gotten from one of...