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Lead Gen Technique: Give ’em What They Want

This is one technique among a series I’m covering on conversation mining for lead generation. Set up a topic in NetBase on your brand and then filter the posts down to just those that express “want” or “need” behavior for your brand.  Turn on the firehose, sort...

Siri-ously Lovin’ My iPhone 4S

Siri had me hooked when I said “smiley face” in an email I dictated to her and she translated it as an emoticon.  :-) I had resisted smart phones for the longest time. Finally, when my daughter started to call my traditional phone an “old man phone,” I knew it was...

Philz Coffee Netnography

The positioning for Philz Coffee is all about hand-made, gourmet, and custom. The Philz site says, “If you are serious about coffee, we recommend you immediately fly down to Philz Coffee and try a cup of one of the 20 handmade coffees that 
are on the menu or get some...

What’s the Best Online Backup Service?

In the past, when you had an important purchase decision to make, you might have asked a friend or two for their opinion. Now, with the advent of social media, you can turn to a quarter million people and get their opinion in the blink of an eye—as long as you have...

How to Track Comments on YouTube Videos

Do you use YouTube videos to promote your product? If so, how do you track what people are saying about them? You could search on the URL of a video, but typically the URL gets shortened when used in a tweet. And it might get shortened a different way for each tweet,...