1-855-SOCMROI (1-855-762-6764) info@netbase.com

Rubbermaid Netnography

Here’s how the company describes itself on its website: “Rubbermaid is a leader in developing innovative, high-quality solutions that help consumers keep their homes in order. Widely recognized and trusted, Rubbermaid designs and markets a full range of organization,...

Tupperware Netnography

Tupperware is such a well-known brand name that I use it as a generic name for its category, like aspirin, cellophane, elevator, and others. (Even though I’m sure Tupperware wouldn’t like that. And it’s not on the unofficial list of protected trademarks frequently...

Social Media Demographics

This post is a follow-up to my recent post, “Ethics of Social Media Research and Marketing for Alcoholic Beverage Companies.” In that post, we reported that alcoholic beverage companies who belong to the industry’s primary trade association adhere to a Code of...

Intuit Netnography

Intuit Inc.is a leading provider of business and financial management solutions for small and mid-sized businesses, for financial institutions, and for consumers and accounting professionals. Its flagship products and services, including QuickBooks, Quicken and...

H&R Block Netnography

Consumers care a lot about money and taxes, so they also care a lot about organizations that handle them. There’s a great deal of online chatter about tax service providers like H&R Block, a company that has prepared more than 550 million tax returns worldwide...

Insights About Coupons

Frank Cotignola, who is Consumer Insights Manager in the CIS Center of Excellence at Kraft Foods, wrote an article recently for Listen First!, an ARF blog, on “How To Get Started with Listening Research.” One tool he mentions for getting “in-depth insight and...

Netnography of Graco Products

Graco Children’s Products Inc. is one of the best-known juvenile products companies in the world, manufacturing infant swings, baby strollers, car seats, travel systems that combine car seats and strollers, digital baby monitors and more. In October 2010, the company...