Web

Analytics

Democratizing Market Research

I recently heard on NPR about an interesting book, The Man of Numbers, by Keith Devlin. Here’s a passage from the article about the book that caught my attention: “They recorded everything in good old Roman numerals and if they wanted calculations, they went down the...

iPad 2 Camera Netnography

Our netnography of the camera feature in the iPad 2 shows that consumers were looking forward to it and saw it as a reason to buy or upgrade. Unfortunately, once they got to use the cameras, many were disappointed with the feature because of the poor quality and...

T.G.I. Friday’s Netnography

Today is Friday—What better day to post our netnography of T.G.I. Friday’s? More so than other restaurants in the casual dining segment, T.G.I. Friday’s wants to be known for its ambiance and vibe more than for its food. The company’s “brand promise” is “In Here...

Red Lobster Netnography

Red Lobster wants to be known for its high-quality, fresh seafood. But that’s not happening, judging from the sound bites in our netnography. Many people do like the food—it’s worth noting that the biscuits got more positive feedback than the seafood—yet many others...

Bing Netnography

Bing advertises itself as a “decision engine” rather than a search engine and claims to help users avoid “search overload syndrome.” Online consumers didn’t comment on that, but they do like Bing’s great home page photos and funny commercials (for the most part). On...

How to Spot Trends

Trend spotting is something I’ve often heard researchers say they want to do. In fact, if you’re a futurist or a practitioner of the Lead User method, then trend spotting is a necessary part of what you do. I’ve got a few ideas for how to spot trends...

Applebee’s Netnography

To write this netnography, we analyzed thousands of posts from consumers about Applebee’s and identified the top positive and negative themes. The large-scale analysis is performed by a natural language processing (NLP) engine, then refined by human sampling....

Outback Steakhouse Netnography

An Australian-themed steakhouse restaurant, Outback Steakhouse says on its website that “The Company’s strategy is to differentiate its restaurants by emphasizing consistently high-quality food and service, generous portions at moderate prices and a casual atmosphere...