1-855-SOCMROI (1-855-762-6764) info@netbase.com

Announcing netnography.com

Today we announced the launch of netnography.com, the first community of its kind for marketing research academics and industry practitioners to discuss and share best practices around this new methodology designed to understand consumers by observing their online...

Asking the World

I’ve had some back trouble in the past year and was thinking about getting a new mattress, so I decided to do a ConsumerBase analysis of the Tempur-Pedic brand. I wanted to see what other people thought of the mattress before I made the purchase. In the past, I would...

Is Social Media “Rep”?

Clients of NetBase often want to know if social media is representative of their consumer base—or, as researchers put it, “Is it rep?” For certain web-based products, that’s a no-brainer—it’s definitely rep. But what about traditional CPG products? For example,...

Netnography of Dinnertime

I have young kids myself, so I know every family dinnertime is an event that can fall anywhere on the spectrum from something you want to forget as soon as possible to something you and your kids will remember fondly in years to come. But that’s my take on it—I wanted...