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Is Social Media “Rep”?

Clients of NetBase often want to know if social media is representative of their consumer base—or, as researchers put it, “Is it rep?” For certain web-based products, that’s a no-brainer—it’s definitely rep. But what about traditional CPG products? For example,...

Netnography of Dinnertime

I have young kids myself, so I know every family dinnertime is an event that can fall anywhere on the spectrum from something you want to forget as soon as possible to something you and your kids will remember fondly in years to come. But that’s my take on it—I wanted...