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Flickr Netnography

I had an hour to kill so I continued my research on the market for photo-sharing sites. My previous netnography of Shutterfly users One Hour Market Research pointed to a lot of complaints users have about the photo print and photo book quality. I didn’t think Flickr...

One-Hour Market Research

I’ve long been interested in the problem of digital photo sharing. Back when I was an MBA student at MIT, another business plan I worked on besides NetBase was for a photo-sharing site enabling groups to share photos after events. See, in b-school there are lots of...

Learning from the Insightful Few

As we were developing ConsumerBase, one of our customers said to us, “We can’t find any technology that helps us answer our research questions.” We asked for an example of a research question and they said, “More and more men are wearing beard stubble. Why?” When we...

Lenses for Netnography

Online researchers are beginning to see the value of replacing focus groups and questionnaires with netnography, which is the online version of traditional ethnography. ConsumerBase is a valuable tool for a key element of netnographic research—namely, discovering...