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2019 Luxury Brands Industry Report

2019 Luxury Brands Industry Report

Wondering how top Automobile, Beauty, Fashion, High-end, Hotels, Jewelry, eCommerce and Retail luxury brands are faring in this increasingly social media-driven environment? So were we! You can see what we discovered in NetBase’s 2019 Luxury Brands Industry Report –...
Hashtags: How to Use Them & When to Lose Them

Hashtags: How to Use Them & When to Lose Them

Hashtags are a wonderful convention for uniting social users through common topics, and even shining a light on specific brand campaigns. But using them incorrectly can actually hurt your efforts! Here are some best practices to keep in mind. General Dos and Don’ts...
7 Brands That Went All-In for St Paddy’s Day

7 Brands That Went All-In for St Paddy’s Day

Are there any holidays that make people as boisterously happy online as St. Patrick’s Day, or St. Paddy’s Day to those true green fans? Marketing to capture any holiday audience can be tricky regardless of the energy it offers though, so let’s see how seven brands...
The 2019 State of Social Report

The 2019 State of Social Report

Carefully cultivating a social presence online is no longer a quirky extra for a brand to offer, if it ever was. And any brands still devoting half-hearted efforts to their digital marketing really need to read The 2019 State of Social Report, as it offers...
The Early Adopter’s Guide to AI

The Early Adopter’s Guide to AI

It’s not always easy deciding whether to dive into embracing new technologies before they’ve become commonplace. But often there are advantages to getting there early. Such is the case with AI Analytics. Here’s why: It Puts You Further Ahead of the Curve Though there...
Opportunities Your Brand Missed Last Year

Opportunities Your Brand Missed Last Year

Nothing’s worse than missing out on the next big thing – especially if your competitors cashed in on it. One job of social analytics is to keep you informed of trends worth embracing – so you can keep your #FOMO at bay. Did your brand miss out last year? Or did you...