by Victor tsang | Dec 14, 2018 | Uncategorized
Hear from Shannon Truax (Global VP, Brand Social, GoDaddy) about why NetBase forms the cornerstone of GoDaddy’s Brand Social program, allowing her team to accurately track everything from impressions, engagement and sentiment to nuanced social insights about...
by Victor tsang | Dec 14, 2018 | Uncategorized
Jessica Williams (Global Innovation Marketing and Analytics Leader, Visa) discusses how NetBase provides Visa with not just social listening, but social media intelligence. Visa takes information about specific audience segments and feed it into their marketing...
by Victor tsang | Dec 14, 2018 | Uncategorized
Brandon Chesnutt (VP, Director Digital & Development, Identity PR) talks about how his team uses NetBase every day for social insights across brands, and topics, sending valuable social reports to people on the frontlines of brands all the way up to the CEO....
by Victor tsang | Dec 14, 2018 | Uncategorized
Ted Tagalakis (VP Social Media, Intermark Group) talks about how NetBase allows his team to to uncover social insights, work through strategy and measure campaign impact. Intermark utilizes the NetBase tool to find highly engaged and passionate social influencers,...
by Victor tsang | Dec 14, 2018 | Uncategorized
Chris Ebbeler (Director of Social, Chili’s Grill & Bar) and Kyle Taylor (Founding Partner, Fact & Fiction) talk about how NetBase allows them to produce better content that drives engagement across social. NetBase gives Chili’s the incredible...
by Victor tsang | Dec 14, 2018 | Uncategorized
Billy Grenham (Global Director Marketing and Communications, Taco Bell) discusses how NetBase allows Taco Bell to gain invaluable insights about customers across the globe, even before they launch into a new market. Running Netbase dashboards 24/7, Billy and his team...
by Carol Feigenbaum | Dec 7, 2018 | Social Listening, Uncategorized
At last month’s Social Media Week London event, marketing agility was the topic of a panel moderated by NetBase VP EMEA, Michael (MJ) Paradiso. How to Use Real-Time Social Media Insights to Improve Your Marketing Agility offered a revealing discussion with...
by Kimberly Surico | Oct 24, 2018 | Uncategorized
You have all of your bases covered on every social site and are zooming along when suddenly, your competitor blindsides you with a grassroots campaign capturing a segment you’d never considered. That’s just one scenario where Reddit could have saved you – and why it...
by Carol Feigenbaum | Aug 17, 2018 | Sentiment Analysis, Uncategorized
Storytelling is as old as language itself – and a cornerstone of marketing technique. Storytelling taps into consumer emotions to bring your brand into their lives in a personal way. But how do you know which emotions to target? Sentiment analysis, of course. Lessons...
by Carol Feigenbaum | Jun 18, 2018 | Sentiment Analysis, Uncategorized
There are probably a million ways for brands to connect with consumers, but one is certainly by supporting social issues, and those affected by them. With Pride Month underway, let’s look at two athletic-wear companies that released special edition Pride kicks – and...
