by Paige Leidig | Jun 26, 2017 | Uncategorized
What if every brand decision could be backed up by data accurately forecasting its success? Actually, with predictive analytics, it can. The big data boom The digital age has created a voluminous amount of consumer data. Everything from what they buy and where they...
by Paige Leidig | Jun 23, 2017 | Uncategorized
Catching consumers’ attention is a goal for all brands, whatever the niche, and sharing blog articles is a great way to do that. Unless, of course, your headlines are hurting your credibility. You’ll Never Believe How Much This Matters! If you think a...
by Patrick Brennan | Oct 19, 2015 | Uncategorized
No brand sets out to alienate its audience. Unfortunately, despite good intentions, some brands learn the hard way that what consumers want is not the same as what brands THINK consumers want. And the backlash isn’t really about consumers behaving badly – it falls to...
by Hope Nguyen | Oct 16, 2015 | Uncategorized
Audience marketing isn’t a new idea. Segmenting, to appeal to targeted audiences with specific brand messaging, has been a standard strategy in the marketing toolbox all along. But that was then. With social media in the mix, the balance of power has shifted to...
by Patrick Brennan | Oct 8, 2015 | Uncategorized
In this preview of Social Predicts Habits, Christian Buss Director of Equity Research at Credit Suisse Equity discusses how shifting consumer preferences come to light via social analytics by using three real world examples of how social metrics predicted real...
by Patrick Brennan | Sep 21, 2015 | Uncategorized
In this preview of The Secret of Brand Growth: Brand Visualizations Unveiled, Benjamin Schoderer Digital Manager at YUM! Brands Int’l Africa takes us through how NetBase visualization helped Brand Growth for KFC South Africa. View the full webinar and lean more...
by Michael Osofsky | Sep 18, 2015 | Uncategorized
Gender Analysis Analyzing a dating app, one of the most important things we can investigate is the question of gender. After all, what good is a dating app for straight people if it’s either all guys or all girls? One would think there’d be a need for a balanced...
by Patrick Brennan | Sep 16, 2015 | Uncategorized
In celebration of the new NetBase Brand Passion Report on chocolate and candy bars, here are three bite-size samples from the report. The full report can be found...
by Pernille Bruun-Jensen | Sep 15, 2015 | Uncategorized
On a daily basis, we buy into brands as consumers, for their product benefits, the values they represent and what they say about us, as people, if we consume them. Business that sell us such brands, typically have smart CEO’s, who stay on top of metrics and indicators...
by Candida McCollam | Aug 5, 2015 | Uncategorized
After spending a decade in the wings of women’s Fashion Week, NYFW: Men’s recently hosted its own singular event. Long overshadowed—and equally overdue by some accounts—by the high profile pomp of annual seasonal global women’s catwalks, men’s collections, and their...
