Protected: Sumo Popup Test
Password Protected
To view this protected post, enter the password below:
5 Awesome Takeaways from Our Social Media Week London Panel
At last month’s Social Media Week London event, marketing agility was the topic of a panel moderated by NetBase VP EMEA, Michael (MJ) Paradiso. How to Use Real-Time Social Media Insights to Improve Your Marketing Agility offered a revealing discussion with...
Why Your Social Listening Can’t Ignore Reddit
You have all of your bases covered on every social site and are zooming along when suddenly, your competitor blindsides you with a grassroots campaign capturing a segment you’d never considered. That’s just one scenario where Reddit could have saved you – and why it...
The Importance of Storytelling for Brand-Audience Connection
Storytelling is as old as language itself – and a cornerstone of marketing technique. Storytelling taps into consumer emotions to bring your brand into their lives in a personal way. But how do you know which emotions to target? Sentiment analysis, of course. Lessons...
A Tale of Two Sneakers – Who Wins Social Sentiment for LGBT Pride Month?
There are probably a million ways for brands to connect with consumers, but one is certainly by supporting social issues, and those affected by them. With Pride Month underway, let’s look at two athletic-wear companies that released special edition Pride kicks – and...
Why You’ve Got to Let Social Sentiment Colour Your Strategy
Nothing is simple in business or politics when everyone in the world is able to share their opinion at the click of a few keys. The only way to know where you stand is by looking to social sentiment for a reality check. Social Listening Should Be Your First Step In a...
Social Engagement 101: How to Interact With Your Audience
Social media listening’s insights are a great marketing tool – but only if they foster social engagement between brands and consumers. What does that interaction look like? Never let ’em see you sell First let’s talk about why it’s so important...
Predictive Analytics for Every Business Decision
What if every brand decision could be backed up by data accurately forecasting its success? Actually, with predictive analytics, it can. The big data boom The digital age has created a voluminous amount of consumer data. Everything from what they buy and where they...