by Carol Feigenbaum | Dec 7, 2018 | Social Listening, Uncategorized
At last month’s Social Media Week London event, marketing agility was the topic of a panel moderated by NetBase VP EMEA, Michael (MJ) Paradiso. How to Use Real-Time Social Media Insights to Improve Your Marketing Agility offered a revealing discussion with... 
by Kimberly Surico | Oct 24, 2018 | Uncategorized
You have all of your bases covered on every social site and are zooming along when suddenly, your competitor blindsides you with a grassroots campaign capturing a segment you’d never considered. That’s just one scenario where Reddit could have saved you – and why it... 
by Carol Feigenbaum | Aug 17, 2018 | Sentiment Analysis, Uncategorized
Storytelling is as old as language itself – and a cornerstone of marketing technique. Storytelling taps into consumer emotions to bring your brand into their lives in a personal way. But how do you know which emotions to target? Sentiment analysis, of course. Lessons... 
by Carol Feigenbaum | Jun 18, 2018 | Sentiment Analysis, Uncategorized
There are probably a million ways for brands to connect with consumers, but one is certainly by supporting social issues, and those affected by them. With Pride Month underway, let’s look at two athletic-wear companies that released special edition Pride kicks – and... 
by Mike Baglietto | Jun 8, 2018 | Sentiment Analysis, Uncategorized
Nothing is simple in business or politics when everyone in the world is able to share their opinion at the click of a few keys. The only way to know where you stand is by looking to social sentiment for a reality check. Social Listening Should Be Your First Step In a... 
by Paige Leidig | Sep 22, 2017 | Uncategorized
Social media listening’s insights are a great marketing tool – but only if they foster social engagement between brands and consumers. What does that interaction look like? Never let ’em see you sell First let’s talk about why it’s so important... 
by Paige Leidig | Jun 26, 2017 | Uncategorized
What if every brand decision could be backed up by data accurately forecasting its success? Actually, with predictive analytics, it can. The big data boom The digital age has created a voluminous amount of consumer data. Everything from what they buy and where they... 
by Paige Leidig | Jun 23, 2017 | Uncategorized
Catching consumers’ attention is a goal for all brands, whatever the niche, and sharing blog articles is a great way to do that. Unless, of course, your headlines are hurting your credibility. You’ll Never Believe How Much This Matters! If you think a... by Patrick Brennan | Oct 19, 2015 | Uncategorized
No brand sets out to alienate its audience. Unfortunately, despite good intentions, some brands learn the hard way that what consumers want is not the same as what brands THINK consumers want. And the backlash isn’t really about consumers behaving badly – it falls to... 
by Hope Nguyen | Oct 16, 2015 | Uncategorized
Audience marketing isn’t a new idea. Segmenting, to appeal to targeted audiences with specific brand messaging, has been a standard strategy in the marketing toolbox all along. But that was then. With social media in the mix, the balance of power has shifted to...