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Social Media Demographics

This post is a follow-up to my recent post, “Ethics of Social Media Research and Marketing for Alcoholic Beverage Companies.” In that post, we reported that alcoholic beverage companies who belong to the industry’s primary trade association adhere to a Code of...

Intuit Netnography

Intuit Inc.is a leading provider of business and financial management solutions for small and mid-sized businesses, for financial institutions, and for consumers and accounting professionals. Its flagship products and services, including QuickBooks, Quicken and...

H&R Block Netnography

Consumers care a lot about money and taxes, so they also care a lot about organizations that handle them. There’s a great deal of online chatter about tax service providers like H&R Block, a company that has prepared more than 550 million tax returns worldwide...

Insights About Coupons

Frank Cotignola, who is Consumer Insights Manager in the CIS Center of Excellence at Kraft Foods, wrote an article recently for Listen First!, an ARF blog, on “How To Get Started with Listening Research.” One tool he mentions for getting “in-depth insight and...

Netnography of Graco Products

Graco Children’s Products Inc. is one of the best-known juvenile products companies in the world, manufacturing infant swings, baby strollers, car seats, travel systems that combine car seats and strollers, digital baby monitors and more. In October 2010, the company...

Netnography of Thanksgiving

Social media contributors agree that food and family time are the key elements of the Thanksgiving holiday—but feel very differently about them. Some like the food, but more don’t; most like the family time, a few don’t. Here’s a quick side-by-side comparison of...