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Red Lobster Netnography

Red Lobster wants to be known for its high-quality, fresh seafood. But that’s not happening, judging from the sound bites in our netnography. Many people do like the food—it’s worth noting that the biscuits got more positive feedback than the seafood—yet many others...

Bing Netnography

Bing advertises itself as a “decision engine” rather than a search engine and claims to help users avoid “search overload syndrome.” Online consumers didn’t comment on that, but they do like Bing’s great home page photos and funny commercials (for the most part). On...

How to Spot Trends

Trend spotting is something I’ve often heard researchers say they want to do. In fact, if you’re a futurist or a practitioner of the Lead User method, then trend spotting is a necessary part of what you do. I’ve got a few ideas for how to spot trends...

Applebee’s Netnography

To write this netnography, we analyzed thousands of posts from consumers about Applebee’s and identified the top positive and negative themes. The large-scale analysis is performed by a natural language processing (NLP) engine, then refined by human sampling....

Outback Steakhouse Netnography

An Australian-themed steakhouse restaurant, Outback Steakhouse says on its website that “The Company’s strategy is to differentiate its restaurants by emphasizing consistently high-quality food and service, generous portions at moderate prices and a casual atmosphere...

Olive Garden Netnography

Olive Garden commercials show family members having a great time—in fact, too great a time—at the restaurant. The Cousins commercial in particular annoys consumers. While the commercials do feature food as well—which is the biggest positive for the restaurant—the...

Brace Yourself

Nothing makes a new CEO feel more welcome than embracing his clothing preferences. That’s why CTO Mark Bowles and our staff declared Friday, April 29 to be “Braces Day” at NetBase in honor of our new CEO, Peter Caswell, and his habit of wearing what we call...