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See’s Candies Netnography

I’ve been publishing our netnographies both here on the NetBase blog and on the Netnography.com forum. Beginning now, I’m going to publish them only the Netnography.com forum and simply announce them here. I’ll always include a link you can follow to...

Toblerone Netnography

Toblerone chocolate is well-known for its distinctive packaging and its prism shape (triangular prism or pentahedron). For you trivia buffs, here’s a tidbit: People think the triangular shape of the Matterhorn in the Swiss Alps is what gave Theodor Tobler his...

Lindt Netnography

Lindt, actually Lindt & Sprüngli, is a Swiss chocolate maker founded in 1845. The company makes premium quality chocolate, offering a large selection of products in more than 100 countries around the world. Sometimes the taste of their high-cacao-content bars is a...