Frank Cotignola, who is Consumer Insights Manager in the CIS Center of Excellence at Kraft Foods, recently published an extensive case study of fresh food that he did for the Eastern Perishable Products Association (EPPA).

The presentation includes an introductory section on social media listening, offers examples of listening to the conversation about specific topics like the economy, analyzes search results for coupons and ads, and more.

Frank uses ConsumerBase to analyze where the online conversation about fresh food is taking place and what consumers like and dislike about it.

You can read the entire presentation to learn more about his approach and conclusions.