Social analytics are a great way to learn about your audience – but how do you learn what’s new in the world of social media monitoring? One great way is attending conferences that put you in the room with experts in social marketing and more.
Here are some upcoming digital conferences worth the trip.
Social Media Marketing World – February 28 – March 2, 2018, San Diego, CA
Social Media Examiner’s annual conference is the perfect place to network while info-gathering on the latest in social media marketing best practices. Keynote topics include industry trends, audience growth, and the future of social media. Online marketing experts like Amy Porterfield and “Queen of Facebook” Mari Smith are among the scheduled speakers.
The Social Conference – March 22, 2018, Amsterdam, Holland
Business, commerce and marketing benefit equally from social insights, and sharing how is what The Social Conference is all about. This year the topics of AI, bots, and the human aspect of social will be explored by speakers like Robertjan Groeneveld (KLM Royal Dutch Airlines) and Linda Volkers (Rijksmuseum).
InOrbit18 – March 15-16, 2018, Portorož, Slovenia
There’s something for everyone here from project managers, paid advertising specialists, SEO specialists, chief marketing officers and strategists. Topics cover a broad spectrum – like building blocks of a successful online business, digital storytelling evolution, Facebook marketing, and more. Hear from speakers from brands like Microsoft, HubSpot, Booking.com and more.
The AllFacebook Marketing Conference – March 20, 2018, Munich, Germany
If you’ve run the analytics and know Facebook and Instagram are your most important social channels, this is a great conference to attend. Scheduled sessions will cover Facebook advertising hacks, visual storytelling on Instagram, and what makes a perfect Facebook/Instagram post. And that’s just for starters. Magdalena Rogl (Head of Digital Channels, Microsoft Germany) and Nadine Neubauer (Brand Development Lead, Instagram) are among the many speakers.
SMX Munich 2018 – March 20-21, 2018, Munich, Germany
SEO, PPC and online marketing are the focus here, with speakers from Google (John Muller, Webmaster Trends Analyst), and Trip Advisor (Matt Storms, Technical SEO Expert – Viator.com), to name a few. They’ll share tips on mobile-friendly SEO, ad testing best practices, search engine-friendly design, and more.
DigiDay AI Marketing Summit – April 11-13, 2018, Santa Barbara, CA
Artificial Intelligence and machine learning are moments away from being crucial tech marketers must understand. Learn more about the brands using these applications and how to prep your business to do the same. Featured speakers include Jake Annear, Digital Marketing and Innovation Manager for Moet Hennessy USA, and Sarah Townes, VP Marketing for Mall of America, among others. Topics include the power of predictive merchandising, voice assistants, and the 24/7 customer connection.
Content Marketing Conference – May 2-4, 2018, Boston, MA
Content is everything, so why not devote an entire conference to it? There’s a lot on offer here, including a session on “cutting through the BS” in your content, SEO and CRO master classes, and a humor hackathon. There’s even a one-day Comedy Marketing Conference on May 2, for those whose content warrants a comedic focus. Hear from Ann Handley of MarketingProfs, Marilyn Cox of Second City, and more.
NetBase LIVE London – May 9-10, London, England
Become an expert by learning from the experts! The conference includes training sessions on the NetBase social media monitoring platform for a variety of use cases, plus breakout sessions and speakers sharing why it’s important to use social analytics beyond the marketing department. Topics include the next generation of psychographics, social analytics misconceptions, identifying and recovering from brand crises, and more.
Hear first-hand brand success stories from featured guests Anupam Singh (founder and president) and Razi Imam (CEO), of 113 Industries, and Anna Zaikina (Head of Social Media Insights) of Digital Media Services. They’ll teach you how to do the same. Early Bird Pricing of 30% off ends February 28.
Engage Prague 2018 – May 16-18, 2018, Prague, Czech Republic
Socialbakers’ annual conference puts you in touch with experts on a number of topics – like the difference between B2B and B2C social engagement, reactive social media content, engaging locally to succeed globally. Presenters include LinkedIn’s Piotr Mrozinski, Haystac’s Georgia Bainbridge, and others.
MozCon, A Digital Conference – July 9-11, Seattle, WA
Learn how to leverage digital technology for better search visibility, data-driven business decisions and more. The agenda and list of speakers for 2018 isn’t listed yet, but you can sign up to receive email alerts. Judging from last year’s event, this year’s will be well worth going to.
#INBOUND18 – September 4-7, 2018, Boston, MA
The 2018 agenda has yet to be released, but their event description is certainly enticing: “Through inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking, you will learn how the INBOUND experience, and especially our content, is truly remarkable. Past keynote speakers include Michelle Obama, Brené Brown, John Cena, and Arianna Huffington.” Registration is open – and it’s doubtful you’d regret your ticket.
Internet Hungary – September 25-26, 2018, Budapest, Hungary
Though it’s too soon to see the agenda for this year’s conference, Internet Hungary’s convergence of global digital professionals is something to mark on the calendar. Supporters include T-Mobile, SAP, and New Wave Media Group, among others.
WebSummit– November 5-8, 2018, Lisbon, Portugal
WebSummit brings the technology community to all industries. Boasting an impressive array of past speakers – from Bono to Elon Musk – this year’s conference is bound to be fantastic. Pre-register now so you don’t miss out.
See You in London!
You could easily make a career out of attending conferences – as well as speaking at them, as many do. The trick is attending those that offer the best opportunities to understand the social landscape and the tools used to tame it, while also putting you in touch with thought leaders in the digital marketing space.
Want a sneak peek of our social media monitoring tools and what they can do for your brand? Reach out!
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