We just wrapped up Day One of NetBase LIVE in L.A. and are headed back today for Day Two! We’ll have an in-depth recap soon, but here’s a quick look at top moments we hope you didn’t miss! And if you did, there’s still time to join us next month, November 12 and 13 for NetBase LIVE NY!
We’re super grateful for the opportunity to share the latest and greatest social analytics advances with lots of new faces. And strengthening existing relationships is always a top priority, so seeing industry leaders and existing clients out in force to learn all about our advanced next generation AI capabilities is nothing short of fantastic too.
But let’s dig in to the first day, to show you some highlights!
No Pre-Show Jitters Here
The NetBase A team gets the job done – or AI Team, as we preferred to be called in these parts! Need a chair fixed, signage not standing up straight – or certain you’ll need additional swag for the swelling crowds? Check, check and double-check!
The Keynote with Killer Insight and Comedy!
Our Keynote Speaker, Carlos Gil, came with amazing insight to kick off our first day – and gifts! Each attendee received his new book, “The End of Marketing” ahead of its release.
Next Generation AI Awesomeness
Showing attendees how they’ll save hours of time with AI Studio’s theme discovery, Peter Caswell, Chairman and CEO of NetBase, had everyone riveted. Eliminate manual efforts to discover themes within a topic, while capturing ultra-accurate results? Tell us more!
Day One Afternoon Offerings
iHeartMedia Captures Heart of Event Challenges
Events require expert social media listening not only with people attending but those who can’t attend. It is important to understand how to engage and track sentiment, shared Michelle Lin, Digital Platform Director at iHeartMedia.
Digestive Health & Digital Tools
Pamela Mittoo (Consumer Research) at Coca Cola and Anupam Singh, Founder and President of 113 Industries shared real-world explorations of the digestive health space, powered by social listening. They found that “33% of the conversations were around solutions like ingredient detox . . . and themes like kombucha.” They offered lots of tips to . . . digest. It was great info to have after lunch!
Romantic Comedy Movie Magic
Chris Chen, Data Intelligence at Warner Bros. Interactive offered Crazy Rich Asians as a romantic comedy case study to showcase his team’s custom audience skills. Social media analytics helps them understand audiences and do their part in movie making (or, in this case – promoting) magic!
Converged Media Rates Massive Mention
Western Union’s analytics team is in tune with advanced social listening capabilities. And monitoring converged media to engage customers, identify opportunities for growth, and build their brand is something they rely on – a lot.
The State of Crisis Preparation
Hotwire Global’s Nichole Mullen shared stats around how truly unprepared many businesses are for that next crisis. And what brands should be doing about that!
Soccer in America & On Stage
Third Ear shared strategic intelligence around this second-most popular sport amongst U.S. males:
Meaningful Content Makers
Michael Leis, Chief Content Strategy Officer at Digitas Health, presented a roadmap to meaningful content, helping brands better understand context with his presentation on Story, Behavior, Action! A Roadmap to Meaningful Content. “In a world in which over 25% of online US adults block ads, and tens of millions subscribe to Netflix, Hulu, or Amazon, it’s becoming clear that people are simply not looking at ads. They want great content and they’re willing to pay for it.”
A Panel to Put Things in Perspective
Kevin Hack from ESPN; Becky McKeown of Delaware North and Inga Starrett from Big Valley Marketing offered attention-grabbing social insights rocking each of their online worlds.
And On to Day Two!
Our first day was an energy-packed success. And we have hands-on trainings as we head in to Day Two! A full day of them. Everything for analysts, managers and master social analytics Pokemon trainers!
- Analyst Track
Delivers deep technical understanding of the NetBase solutions including everything from best practices around structuring Topics to starting to deliver value via Analysis and Dashboards. Each session will build upon the next, so that by the end, you will be fully immersed in all of the core functions of NetBase.
- Manager Track
Focused on use case execution, goes beyond the nuts-and-bolts of NetBase system functionality to showcase key use cases relevant to numerous social and marketing functions.
- Master Track
Showcases all the ways audiences and key market segments shape the social conversation and demonstrates functional ways to hunt down audience insights, while also emphasizing critical strategies that users should consider when teeing up segmentation approaches.
Here’s one session series to give you a sense of it all:
And that’s a wrap of Day One! We’ll share more soon, but this captures the energy of the event, which is really important when it comes to retention. Folks can’t really learn much when they’re falling asleep