4962297050_1e9d62378f_mMaybe we have Star Wars on the brain, but don’t you sometimes wish you could use The Force to know what consumers on social are thinking, feeling, and planning? Or to know how to create content that will not only engage, but also influence and convert your target audience?

On January 14, we’ll talk about how to do just that, as we partner with the American Marketing Association (AMA) for the webinar “Audience Insights You Must Investigate” Chris Leet, NetBase’s Sr. Director of Product Marketing, will lead the discussion on how to use social media listening to connect so strongly with consumers it’ll feel like a Jedi mind trick. But it’s the real deal.

Making social media listening personal

Today’s social consumers don’t care about YOUR needs as a brand or marketer – they want to know what’s in it for them. To that end, it had better be personal and relevant, or they’re on to the next. So you’ve got to get to know them if you want to gain their loyalty.

Chris will talk about how NetBase’s newest social media analytics tool, Audience 3D™, offers brands a deeper, multi-dimensional view of social consumers – and how to use this data to create more powerful marketing campaigns that will generate that loyalty.

He’ll also share the value of using psychographics and customer behavior analysis to create custom audiences – and teach you how to do this yourself. He’ll explain why this approach offers an opportunity to connect more authentically with consumers – and how it will have them thinking of YOU when they make their next purchase.

Brands in real life and real-time

Just like your social marketing shouldn’t, the webinar won’t stop at broad overviews. The most awesome brands are already using NetBase’s A3D to drive marketing strategy, content development, and targeted advertising.

You’ll get an inside look at how 7-Eleven used A3D to discover what consumers really wanted – and gave it to them, with outstanding results.

We’ll use our research into the Star Wars phenomenon to illustrate how trends often move beyond demographic lines – making psychographics and other social data that much more crucial to your marketing equation.

Be sure to check out our webinar from January 14th entitled “Audience Insights You Must Investigate” – and “awaken” your social media marketing in 2016.

Have questions now? Let us answer them, and get you on the path to greater social success today!

Image from Betsy Weber