Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why.
Our new Social Media Reporting Series will explain the importance of reporting on your analytics insights, and how NetBase makes it easy to do. Here’s an overview of what we’ll cover.
Visual Dashboards Offer Quick Clarity for Busy Execs
Unlike other data sets, the info coming through social media reports is designed with the C-suite in mind. Those with the authority to make or break brand strategy have to know what’s happening to make smart decisions.
But that information has to be quickly and cleanly communicated. This is why visual dashboards are such a critical tool for analysts, managers, marketers and others who rely on social analytics insights. They succinctly convey the most important information at a glance to higher-ups seeking an update.
Of course, this is easier to understand when you have a sample to reference. We’ll be going in-depth in a series of posts dedicated to some key reports brands may choose to create.
For now, here’s a snippet to whet your appetite, and explain the value of these particular social media reporting options.
Brand Analysis Report
Every journey has a starting point, and that’s what a Brand Analysis Report offers. Before you can move ahead with any grand plans, you have to know where you are right now.
Are you excelling in the customer care arena, but flailing with product development? Are sales up, but social engagement down? Are new campaigns not quite hitting their mark, even though past campaigns slayed?
These questions – and any number of others – will dictate the way you bring data into your Brand Analysis Dashboard.
To clarify, a dashboard is simply a display of widgets chosen by you, revealing the insights you choose to see at any given time. A report is designed to display updates to this data at the intervals that make sense to your brand – live, twice a day, daily, weekly, or monthly.
We’ll share the various options and what they tell you in the full piece about Brand Analysis Reports. In short, you’ll have a custom road-map for your brand to work from as you set new goals, or course correct prior ones.
And it’s not only key for “right now,” but also for maintaining overall brand health. We’ll touch on that a bit more in the Crisis Management section that follows a bit below.
Influencer Analysis Report
Influencers are the social users that call greater attention to your brand online – so you want to be sure you can identify them. Additionally, you want to know what they’re talking about, where, and how – so you can follow their lead, and support their efforts on your behalf by putting out great content to share.
An Influencer Analysis Report provides everything you need to know, while also proving influencers’ worth over time. It’s something every brand needs to have at the ready when considering new influencer collaborations.
And it’s the best way to understand how social’s most powerful voices feel about your brand, your category, and anything else you want to explore. Because if they love something, their fans and followers are likely to love it too.
Crisis Management Report
When social audiences turn on you, they turn quickly. For this reason, you must know immediately when consumer sentiment is trending negative, or when certain keywords are mentioned alongside your brand.
You can create dashboards to monitor brand health, and then use that data to set alerts whenever social activity reaches a certain level. This is defined by you, as is how you receive such alerts.
This data will be shared in a Crisis Management Report – which shows you the level of conversation and intensity of sentiment, allowing you to respond as needed.
We’ll talk more about the parameters of each in the post devoted to this topic.
Crisis Management Reports can be scheduled and shared with team members, or delivered live to password-holding executives for immediate action.
Competitive Analysis Report
Some social analytics are about answering specific questions, but when it comes to competitive analysis, the object is to analyze and explore – and learn from what you find. These insights are often unexpected, and that’s why a Competitive Analysis Report is so advantageous.
You can compare your brand to others, of course, but you can also compare categories, products, and audiences. Competitor information is invaluable to guiding brand strategy, which is why you need Competitive Analysis Reporting to keep stakeholders in the know as they chart the course for your brand.
There are templates to make things even simpler, or you can build your own custom dashboards and reports easily too.
Though Social Media Reporting is super important for higher-ups, it’s not just about them. These dashboards affirm, to all working with social analytics, just how valuable they are. The results are visible daily, moment-by-moment, and when you track them over time you can plainly see what decisions have impacted them, and vice versa.
In the coming weeks we’ll break down each of the above reports so you can see for yourself the insights that are available. Stayed tuned!
Can’t wait to read the Social Media Reporting series? Reach out for a custom walk-through of our social analytics dashboards today!