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Visual mentions are critical to your brand – missing just one post can be costly. That’s why NetBase continues to innovate when it comes to our next generation Artificial Intelligence (AI) -powered Image Analytics capabilities. Image Analytics is a powerful tool for managing your visual brand by providing richer data from visual content to understand the context behind images.

Since the introduction of our 100% in-house developed capability we’ve continued to rapidly innovate our Image Analytics capabilities. NetBase now offers Image Analytics on Twitter, Instagram, and Facebook, including the ability to read image text to pick up non-logo mentions of your brand.

First a recap of the basic functionality NetBase has seamlessly integrated since we launched Image Analytics several years ago:

  • Image Analytics available to all topics in NetBase via the new Photo Concepts
  • The Objects view displays objects identified in post images, such as “person” or “sandwich/burger.”
  • The Scenes view displays scenes identified in post images, such as “soccer field” or “arena.”
  • The Emotions view displays emotions identified in post images. NOTE: Currently, NetBase supports three emotion types—happiness, sadness, and neutral.
  • The Logos view displays secondary logos identified in post images. For example, a logo-based topic for Starbucks might contain the Starbucks logo along with a Dunkin’ Donuts logo.

Photo Concepts Widget is now available for non-logo topics. Now all research in NetBase includes AI Image Analytics.

Facebook is an important data source for Image Analytics. NetBase supports image analysis coverage, enabling you to analyze objects, scenes, emotions, and logos surfacing from Facebook posts in combination with image data from Twitter and Instagram.

Facebook is an important data source for NetBase Image Analytics

NetBase also makes it easy to zero-in on only the logos you want to see. With filtering you can set the number of filters for image data by up to five logos. This lets you compare how your logo is “mentioned” alongside key competitors or brand partners.

Image Analytics, Partners, and Competitors

This ability is critical for tracking sponsorships, looking for infringing logos, or checking in on the competition. In NetBase it’s easy to focus on the right subjects.

Filter by up to five logos – this is great for tracking co-branded content and sponsorships.

Let’s say you’re a brand like Chick-fil-A, who have had major success with visual content; Their highest performing GIF ever was of a stack of biscuits with honey slowly drizzling down the sides.

If you wanted to capture the breakfast market, you might analyze images of biscuits being shared by, and on behalf of, your competition. And you don’t want to be limited to image posts with only the word biscuit in the description.

No mention of biscuits here, but there they are…

Being able to identify images based on an object opens up a whole new level of insights you couldn’t access before.

But where text is present, it becomes part of your analytics.

Visual mentions aren’t always logo and object/scene based. Text plays an important role in images shared online. NetBase’s advanced AI technology identifies image text – so you can find mentions of your brand that aren’t logo or post mentions.

In the example below, the term “Starbucks” appears in a post image but not in the post text:

This is just another example of information you’d miss without Image Analytics in the mix. Such information gaps affect your customer experience – because you’re making decisions without all the data available.

If this describes you, you’re hardly alone. Our Consumer Experience Analytics Report details the ways in which brand CX experts use social data – and the many ways they still don’t.

Image Analytics is among the tools that should be standard for all modern brands, but many still rely on outdated options like Excel spreadsheets. Or else they focus too much on a singular business area – like customer service – while neglecting others. Which is like going to the gym and only working out one part of the body, instead of all.

Just as Social Listening is important to understanding audience preference, and Social Monitoring important to staying attuned to sudden changes in social sentiment and conversation volume, Image Analytics brings you a clearer picture (pun intended) of your audience.

With these new capabilities your team can be confident NetBase is picking up your brand mentions anywhere. Whether it’s an image mention, image text mention, or a mention in the post text itself, you can rely on us to make sure you have your finger on the pulse of your brand.

Want to see these new features in action? Get in touch with us and we’ll get you started with a walkthrough of all our powerful Image Analytics capabilities.

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