Web

Analytics

The Increasing Importance of Competitive Intelligence

Understanding the consumer and market landscape has always been important. But, as ecommerce and mcommerce opportunities explode, the increasing importance of competitive intelligence cannot be denied. Knowing not just your obvious competitors, but also those who...
How to Handle Your Next PR Crisis with Social Listening

How to Handle Your Next PR Crisis with Social Listening

Your brand’s next PR crisis is inevitable – are you ready? Here’s how to take a proactive approach with social listening, and what to do when disaster strikes. Taking Your Baseline Temperature ‘An ounce of prevention’ can only happen when you have a solid starting...

Patagonia Wins Online Love for Carbon Positive Push

Patagonia Wins Online Love for Carbon Positive Push

Patagonia is winning online love for its sustainability efforts – most notably, its carbon positive push. And other brands would do well to follow suit. Let’s see why that is! Patagonia Offers a Unique Value Proposition What started by climbers and surfers, had a...

Peloton Ad Shows Power of Consumer Perception

Peloton Ad Shows Power of Consumer Perception

Peloton’s viral exercise bike ad shows the power of consumer perception, and the importance for brands to monitor social analytics to maintain brand – and stock – health. And it also offers a case study in how to pick up a viral...

Top Holiday Purchase Trends Consumers Are Sharing

Top Holiday Purchase Trends Consumers Are Sharing

 Consumer spending is in full swing, as we count down to gift giving. What are the top holiday purchase trends consumers are sharing? Let’s explore where they’re shopping - and why. Holiday Promotions & Purchases Holidays offer brands lots of consumer insight, as...

Brands Abandoning TV for Online Advertising

Brands Abandoning TV for Online Advertising

Social media has revolutionized how we interact – and how we shop. Brands are watching closely, and have begun abandoning TV spots for online advertising. And social analytics is the key to its success. Popeye’s Halts TV Advertising After Online Success Popeyes...

Bad Data Series: Excite Wasn’t Excited About Google

Bad Data Series: Excite Wasn’t Excited About Google

Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...

Unlock CX Stories: 2019 EMEA Report

Unlock CX Stories: 2019 EMEA Report

  Customer experience (CX) stories are everything – and social analytics gives brands access to all of it. Why, then, are brands failing to make the most of this insight? Why are very obvious customer needs and wants left unmet in many categories? And what can brands...

Agency Watch: Consistency is a Brand Killer

Agency Watch: Consistency is a Brand Killer

We’ve all heard that consistency is essential to brand marketing, and it is – till it isn’t. And that point is when it crosses the line and becomes a brand killer. It isn’t the consistency so much as repetitive tactics, but that’s an easy hole to fall into in an...

Black Friday vs Cyber Monday Social Sentiment

Black Friday vs Cyber Monday Social Sentiment

Black Friday has become a holiday for the shopping obsessed, or the savings obsessed, whichever you’d call it. But the Black Friday in-store frenzies are fighting hard against Cyber Monday online savings. Which will win out? And why does this intel matter to brands?...

7 Things NetBase Customers Are Thankful For

7 Things NetBase Customers Are Thankful For

As the U.S. celebrates Thanksgiving, we wanted to take a moment to express how thankful we are for the amazing brands we serve. And, it turns out, NetBase customers are thankful for us as well! Here are seven reasons why: 1. Thankful for Superfast Social Media Buzz...

Bad Data Series: Atari Doesn’t Like Apples

Bad Data Series: Atari Doesn’t Like Apples

Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...

When Tech Talks Tough, But Can’t Follow Through

When Tech Talks Tough, But Can’t Follow Through

Not all analytics technology incorporates the very latest capabilities, but that doesn’t stop them from talking the walk. What’s really going on behind that scenes when it comes to the very latest – and amazing – artificial intelligence available to brands? We have...

Social Media Industry Report 2019: Consumer Packaged Goods

Social Media Industry Report 2019: Consumer Packaged Goods

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. And we have a preview to get you excited about the possibilities! CPG Gold Rush Jumping right in, let’s kick it off...

How eCommerce Brands Can #RiseAndShine Like Kylie

How eCommerce Brands Can #RiseAndShine Like Kylie

Kylie Jenner is an online powerhouse. Kylie doesn’t sell her cosmetics in stores – and she doesn’t overly promote her products online either. Yet, she sells out regularly. So, how can eCommerce brands #RiseAndShine like Kylie? Let’s find out! You can be sure Kylie’s...

The Power of Transparently Sourced Social Insight

The Power of Transparently Sourced Social Insight

The power of capturing online insight is lost when brands do not have access to what’s informing it. Transparently sourced social insight is table stakes today, or it should be. Because if the accuracy of the insight gathered cannot be confirmed, it is of little value...

2019 Holiday Gifts: Gen Z and Millennial Picks!

2019 Holiday Gifts: Gen Z and Millennial Picks!

Tis’ the season to discover what consumers are clamoring for and then sort out how to offer it! Our latest Social Media Industry Report 2019: Holiday Gifts: Gen Z & Millennial Picks shares that exact intel. It’s focused on top generational picks, and is here just...

Bad Data Series: Fashion Café Flops Fantastically

Bad Data Series: Fashion Café Flops Fantastically

Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...

THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS

Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.

Join The
15,723 People
Who have subscribed to our blog

Sign up to receive the latest updates