Brands Offering Old Time Solutions for Modern-day Social Distancing

In recent years a return to DIY and Urban Farming has grown substantially as people are weighing the benefits of eating healthy and how it improves their life physically, mentally and emotionally. But with recent events, and the threat of the coronavirus shutting down...
7 Social Media Crisis Management Metrics

7 Social Media Crisis Management Metrics

Do you know which metrics to monitor when facing a social media crisis? Get a pen ready and write these crisis management metrics down for future reference! Seconds count went you’re tasked with putting out an online fire. Metric #1: Sentiment-in-motion You’ll want to...

5 Steps to a Successful Marketing Campaign Launch

5 Steps to a Successful Marketing Campaign Launch

There are five steps that CX strategies should take to ensure a successful marketing campaign launch. And we’re going to show you what each looks like and how to do it. Step #1. Revisit What Worked/Didn't for Last Campaign Launch Consider the following scenarios and...

End of Summer Digital Marketer Checklist

End of Summer Digital Marketer Checklist

Summer is moving out to make way for holiday decorations and that means it’s time for you to get ready to create corresponding brand promotions! Don’t worry, our end of summer digital marketer checklist will set you on the right track, well ahead of those deadlines....

How to Monitor Converged Media with Social Listening

How to Monitor Converged Media with Social Listening

Does your brand have a handle on the social conversation happening around its Owned, Earned and Partnered content? It should! We’ll show you how it looks and why it’s mission critical to your brand’s online success. Why Converged Media Metrics are a Game Changer As...

Extending Brands’ Shelf Life with Social Listening

Extending Brands’ Shelf Life with Social Listening

Every brand has to worry over staying relevant with today’s fickle and digitally distracted consumers. So, uncovering ways to extend a brand’s shelf life are essential – and readily available, thanks to social listening. And it doesn’t require a full reimagining of a...

3 Twitter Tactics That Benefit from Social Listening

3 Twitter Tactics That Benefit from Social Listening

Twitter has been around since 2006 and a lot has changed, but there are a few things that have not. Three things to be precise. Three Twitter tactics that benefit from social listening – meaning you can become a Twitter ninja in no time. And we know that’s everyone’s...

Popeyes vs Chick-fil-A: The Social Media Taste Test War

Popeyes vs Chick-fil-A: The Social Media Taste Test War

There are so many serious conversations online, and few generate more passion than politics. But the great chicken sandwich war of 2019, with Popeyes squaring off against Chick-fil-A, comes close! Let’s see how this social media taste test shapes up – and which brand...

5 CX Strategy Secrets for Launching a Campaign

5 CX Strategy Secrets for Launching a Campaign

Customer experience (CX) is everything. So we’re sharing five CX strategy secrets that social savvy pros rely on to form the backbone of every successful campaign launch. You can follow in their footsteps, assuming you’re willing (and able) to listen to what the...

7 Lessons We’ve Learned from eCommerce Brands on Instagram

7 Lessons We’ve Learned from eCommerce Brands on Instagram

eCommerce brands on Instagram are experiencing exceptional engagement – and your brand can join their ranks. To help you along, we’re sharing seven lessons we’ve learned from eCommerce brands on Instagram. Odds are, more than a few of them will work for your brand’s...

Get NetBase LIVE in LA & NY on Your Calendar Now!

Get NetBase LIVE in LA & NY on Your Calendar Now!

As the weather cools off, holiday shopping heats up, along with brand competition. Our NetBase LIVE conferences in Los Angeles and New York will have you in fighting shape to end 2019 on a high note! Are you ready to enter the new era in social analytics? Let’s see...

The Importance of Social Listening for Brand Stories

The Importance of Social Listening for Brand Stories

What is being said about your brand online right now matters. It shapes perception, which drives audiences toward - or away from - your products and services. So, which conversations and resulting “stories”  do brands need to be aware of with their social listening?...

3 AI Reports Your Brand Needs in Real-time

3 AI Reports Your Brand Needs in Real-time

Artificial Intelligence (AI)-powered social listening reports offer real-time intel that your brand needs to be successful online. And there are three that are essential for campaign tracking, audience insight and crisis response, which we’ll share a bit about below!...

7 Indicators Your Brand’s Marketing Requires Rethinking

7 Indicators Your Brand’s Marketing Requires Rethinking

Brand marketing isn’t easy. Rather, exceptional brand marketing isn’t. The basic stuff is everywhere. How do you know if your brand’s marketing requires rethinking? We have seven social listening indicators that will make this crystal clear. Here we go! #1. Your...