Influencer Activity Must Shift to Accommodate Consumer Sentiment

TikTok. Instagram. Twitter. YouTube. Magazines. Commercials. Influencers are everywhere. So how can you attract the right influencers for your brand to ensure a positive experience? Influencers can be popular today, but gone tomorrow, because consumers are that...
When Smart AI Isn’t All It’s Cracked Up To Be

When Smart AI Isn’t All It’s Cracked Up To Be

Having artificial intelligence powering your brand’s social analytics is table stakes, but AI comes in a variety of iterations these days – and yes, there’s such a thing as “old AI” at this point! And when smart AI isn’t all it’s cracked up to be, your brand’s health...

Brands Failing Post-Sale in Latest CX Report

Brands Failing Post-Sale in Latest CX Report

Brands put lots of work in to capturing an increasingly complex consumer base. And they’re experiencing enormous success with strategies informed by next generation AI-powered social analytics. But they’re still failing in a key phase of the CX journey - post-sale....

Using Social Media Insights to Boost Your Marketing Strategy

Using Social Media Insights to Boost Your Marketing Strategy

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. But how does this look? At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that!...

Consumer Experience Analysis for Planning Events

Consumer Experience Analysis for Planning Events

When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. It can also impact...

Brands Attracting VSCO Girls with Social Listening

Brands Attracting VSCO Girls with Social Listening

Understanding trends is important for marketers, of course. And that applies to every trend – including confusing, generationally segmented trends, like VSCO girls. What’s there to know about it? Lots. And brands that are using social listening to understand this...

Agency Watch: eSports for Brand Exposure

Agency Watch: eSports for Brand Exposure

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. Yes, as in gaming. And it’s coming soon to an Olympics near you!...

Taco Bell & KFC Costumes Capture Consumers’ Attention

Taco Bell & KFC Costumes Capture Consumers’ Attention

Capturing consumers’ attention is never easy. Holidays help, particularly Halloween. And both Taco Bell and KFC are coming at it full throttle, with costumes that capture attention and keep these brands top-of-mind as the holiday season starts. Social media analytics...

Be Sure to Compare Social Analytics Providers’ AI or Else!

Be Sure to Compare Social Analytics Providers’ AI or Else!

Is the AI you’re considering in desperate need of an upgrade? Be sure to compare social analytics providers’ AI capabilities before signing on that dotted line or you may be surprised. And not in a good way! A brand’s marketing is on-point when its AI-powered...

AI Helping Restaurants Navigate the Future of Food

AI Helping Restaurants Navigate the Future of Food

Tastes change all the time, but rarely do we see significant shifts to/away from traditional staples in a given geography. But that is precisely what’s happening now. We have three bold food trends headed our way. And AI is helping restaurants stay ahead of them, and...

Brands Need AI-Powered Social Analytics, Not Hotdogs

Brands Need AI-Powered Social Analytics, Not Hotdogs

Basing important strategic decisions on AI-powered social analytics, at least in part, is wise. But only if the analytics are auditable. Otherwise, you’ll do just as well asking a magic 8-ball for answers or relying on a poorly programmed image recognition app! Here’s...

How to Listen to Quiet Consumers

How to Listen to Quiet Consumers

Who knew cranberry juice could be controversial? 113 Industries did, thanks to their advanced social media analytics understanding! They used Next Gen AI to listen to quiet consumers and found the next $100M idea for Ocean Spray. Let’s see how they did it – and how...

NetBase LIVE L.A. – First Day in Pics!

NetBase LIVE L.A. – First Day in Pics!

We just wrapped up Day One of NetBase LIVE in L.A. and are headed back today for Day Two! We'll have an in-depth recap soon, but here’s a quick look at top moments we hope you didn’t miss! And if you did, there’s still time to join us next month, November 12 and 13...

Avoid Brand Confusion with Social Analytics

Avoid Brand Confusion with Social Analytics

Kim Kardashian West’s SKIMS were initially envisioned as Kimono, but the brand confusion – and cultural appropriation concerns – led the mega-star down a different path. One that social analytics helps brands identify the first time around, to avoid this sort of...

Social Media Industry Report 2019: Media & Entertainment

Social Media Industry Report 2019: Media & Entertainment

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. And we have a preview of the...

Understanding and Redirecting Off-topic Brand Mentions

Understanding and Redirecting Off-topic Brand Mentions

When caught in the crosshairs of off-topic brand mentions, it’s important to know what’s happening and why. And having the ability to quickly assess whether your brand should be redirecting or embracing the activity – in real-time, is essential. Otherwise, brands may...

Bad Data Series: Mars Declined Candy Cameo in E.T.

Bad Data Series: Mars Declined Candy Cameo in E.T.

 Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...

THE COMPLETE HOW-TO GUIDE: SOCIAL MEDIA ANALYTICS

Learn why and how social media analytics are vital to your brand, and the critical ways to apply them.

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