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Disney+ Demonstrates the Power of The Social Analytics Side

The Disney+ launch was everything a brand could want – and then some. Let’s see how the beloved brand demonstrates the power of the social analytics side. And how your brand can do that same! Social analytics intel is the secret sauce that most top brands have...
The 2019 State of Social Report

The 2019 State of Social Report

Carefully cultivating a social presence online is no longer a quirky extra for a brand to offer, if it ever was. And any brands still devoting half-hearted efforts to their digital marketing really need to read The 2019 State of Social Report, as it offers...

5 Social Media Strategies for Financial Services Industry

5 Social Media Strategies for Financial Services Industry

The biggest advantage social analytics offers is the ability to understand consumers in ways brands could only dream of in the past. For industries like financial services, which arguably inspires less social engagement, this window into consumers’ souls can be the...

The Early Adopter’s Guide to AI

The Early Adopter’s Guide to AI

It’s not always easy deciding whether to dive into embracing new technologies before they’ve become commonplace. But often there are advantages to getting there early. Such is the case with AI Analytics. Here’s why: It Puts You Further Ahead of the Curve Though there...

When Instagram Changes Faster Than Your Analytics Tool

When Instagram Changes Faster Than Your Analytics Tool

When API changes hit - and you can bet they will with regularity - you hope and pray that your social analytics tool is on top of the updates, or better yet, ahead of them. But that often isn’t the case. And that’s when disaster strikes for brand marketers. Is there...

3 Reporting Hacks for Your Next Competitive Analysis

3 Reporting Hacks for Your Next Competitive Analysis

When it comes to competitive analyses, many brands are focused on predefined metrics, like comparing their widget sales to Y and Z competitors, but that’s not really where your focus should lie. Let’s explore what really matters online and why. The purpose of a solid...

Evolving Analytics as Fast as Instagram

Evolving Analytics as Fast as Instagram

Though Instagram isn’t a fit for every brand out there, for many it’s the #1 channel to master. But how do you do that when the rules of the road seem to change as fast as your Instagram feed? The answer is simple - by using social analytics tools able to keep pace...

Navigating the New Instagram API: Starter Guide

Navigating the New Instagram API: Starter Guide

If your brand is on Instagram, you probably know that the visual wizards behind the curtain over there released a new and improved API in December. What you may not know is what this update means for your brand, specifically, and the many options it offers when it...

The 2019 Complete Guide to Influencer Marketing

The 2019 Complete Guide to Influencer Marketing

Is 2019 the year of the Instagram Influencer? It depends on who you ask. Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. Are they correct? If so, it’s good...

Top 5 Tactics Your Social Media Audit Must Cover

Top 5 Tactics Your Social Media Audit Must Cover

As we prep for Q2 of 2019, brands should consider performing a social media audit – especially if they haven’t done one recently. Here are five tactics you must take stock of to stay on track over the long term. Overall Tool Efficacy Before we get to the list – be...

AI Series: Artificial Intelligence Analytics 101

AI Series: Artificial Intelligence Analytics 101

Technology is all about making our lives and jobs easier – and social analytics software certainly does that for brands. At least, it does when it contains state-of-the-art components – like Next Generation AI. Here’s more about AI analytics and what to look for in...

Social Media Influencer DISqualifications

Social Media Influencer DISqualifications

We’ve talked about avoiding Influencers Whose Business Is Influence and we’ve covered How to Develop Collaborative Social Media Influencer Opportunities, and now this piece explores the disqualifications that can throw everything into disarray – lots of warnings to...

AI Series: Why Is Next Generation AI Best in Class?

AI Series: Why Is Next Generation AI Best in Class?

People are complicated and nuanced – which is why social analytics tools are so crucial to understanding their wants, needs, and interests. Technology like Next Generation Artificial Intelligence (AI) makes that job easier. Here’s why you need it and how it works....