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SPAM Bucking Trends & Winning Love in Impossible Market

There’s a lot to love about SPAM, but who knew it would be winning this much love in such an impossible market? But it has. Having just recorded its fifth straight year of record-breaking sales, does SPAM know something other brands don’t? Next generation AI-powered...
5 Powerful Twitter Tactics for Amazing Retweets

5 Powerful Twitter Tactics for Amazing Retweets

Social networks are only as good as your ability to use them – and for some brands, that’s a problem. It’s not enough to know your audience is on Twitter – if they are; you’ve got to be able to connect with them. Here are 5 ways to do that. 1. Find Your Tribe Twitter...

The Top Strategy for Reddit Powered by Social Analytics

The Top Strategy for Reddit Powered by Social Analytics

Understanding how to market on Reddit is key to capturing some of the most active online participants available. That means they likely know their way around online and (assuming they have a solid ‘karma’ count on Reddit), corresponding credibility on the highly...

5 Ways Instagram Stories Boost Engagement

5 Ways Instagram Stories Boost Engagement

Any brand manager worth his/her salt knows that Instagram is the place to be by now, but questions abound around the best ways to use it – and there are many. One top tactic employed by the savviest of brands revolves around using Instagram’s Stories. And we’re...

Blazing a Social Sentiment Path: Only Bold Brands Need Apply

Blazing a Social Sentiment Path: Only Bold Brands Need Apply

Online is like the Wild West, with the quickest draw blazing a path for other social insight-slingers to follow – but that only takes a brand so far. Eventually your brand needs to be the outlaw leading the pack and taking the risks – or you’ll be stuck battling back...

NetBase Releases Interactive AI Battlebot

NetBase Releases Interactive AI Battlebot

 When online speaks, we listen. With insight informed by powerful Next Generation AI capabilities, we’ve been able to keep our clients ahead of the curve at every turn – and now we’re moving beyond that and taking a bold step ahead of the pack. We’re elated to...

How & Why to Avoid Social Data Authorization Gaps

How & Why to Avoid Social Data Authorization Gaps

We talk a lot about what social analytics can do for brands – and how to use various tools to get the best results. But keeping those tools running properly is also important – and requires some help from our customers. We’re talking about authorizations – and while...

5 Ways Your Marketing Alienates Millennials

5 Ways Your Marketing Alienates Millennials

Google “Millennials trends 2019” and you’ll find a host of articles about the things Millennials are into – from food, to travel, to dating – to themselves! But is this info helping or hurting brands trying to reach this oh-so-desirable generation as it enters its...

Hashtags: How to Use Them & When to Lose Them

Hashtags: How to Use Them & When to Lose Them

Hashtags are a wonderful convention for uniting social users through common topics, and even shining a light on specific brand campaigns. But using them incorrectly can actually hurt your efforts! Here are some best practices to keep in mind. General Dos and Don’ts...

Influencer Marketing Metrics for Measuring ROI

Influencer Marketing Metrics for Measuring ROI

Influencer marketing is big business these days, with brands allocating a significant spend toward enticing top influencers to generate awareness in today’s highly competitive online environment. And that applies to every vertical. But is it working? And how can...

Understanding Netnography for Creating Buyer Personas

Understanding Netnography for Creating Buyer Personas

Buyer personas aren’t a new thing in marketing – but you do need a new approach to get the most value from them in today’s markets. Netnography is essential to your success – but what even is that? Netnography Defined Coined in 1995 by marketing professor Robert...

AI Series: Demystifying AI in Sentiment Analysis

AI Series: Demystifying AI in Sentiment Analysis

Sentiment analysis is the foundation of social analytics – and of understanding your target audience. But what about new technology like Artificial Intelligence (AI)? Does it really make a big difference? Let’s explore. Nuance at Scale As we turn more and more to...

5 Mistakes You’re Making on Instagram

5 Mistakes You’re Making on Instagram

If you’re using social media to promote your brand at all, you probably already know how important Instagram is. With more than one billion active monthly users, this is a channel all brands can use. And you’ll get even better results if you avoid these five mistakes....

Social Media ROI – Why You Need it and How to Measure it

Social Media ROI – Why You Need it and How to Measure it

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but...

7 Brands That Went All-In for St Paddy’s Day

7 Brands That Went All-In for St Paddy’s Day

Are there any holidays that make people as boisterously happy online as St. Patrick’s Day, or St. Paddy’s Day to those true green fans? Marketing to capture any holiday audience can be tricky regardless of the energy it offers though, so let’s see how seven brands...

March Madness: Cinderella Teams Dominate Social Sentiment

March Madness: Cinderella Teams Dominate Social Sentiment

College basketball teams have been giving it their all to advance to the NCAA Finals. And if fans had it their way, we’d see quite a few “Cinderella” teams making hoop history – and actually, some already are! Bringing You Up To Speed In case you don’t know what this...

7 Ways to Increase Your Facebook Reach with Video

7 Ways to Increase Your Facebook Reach with Video

When it comes to social media, brands must go where their audience is – and for many, that’s Facebook. But knowing where to interact isn’t helpful if you aren’t actually engaging the consumers you’ve targeted. Here are seven ways to increase your Facebook reach using...