Cosmetics Brands’ Untapped Insight Offers Ingredients for Success

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand...
7 Easy Steps to Conduct a 30 Minute Social Analysis

7 Easy Steps to Conduct a 30 Minute Social Analysis

Understanding where your brand stands in its category, in relation to competitors and in the hearts and minds of consumers – all in real-time – ranks high among ‘most important intel to have on hand.’ And these indicators that can be sorted out quickly, in 30 minutes...

5 Best Social Listening Tools for Agencies

5 Best Social Listening Tools for Agencies

Agencies have very specific social listening needs and require specific tools – both for their own business and for the brands that depend on them. To help them succeed, we’ve created this short list of five best social listening tools for agencies! It covers...

Brand Passion Report 2019: Top Loved Brands

Brand Passion Report 2019: Top Loved Brands

Using our powerful Next Generation AI capabilities, we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a...

U.S. Women’s Soccer Team Nets All The Online Love

U.S. Women’s Soccer Team Nets All The Online Love

It’s good being Alex Morgan these days, or any member of the U.S. women’s soccer team for that matter, as they’re riding high on a wave of online love as America’s sweethearts on and off the soccer field. Their multi-faceted notoriety benefits their sport, of course,...

5 Marketing Opportunities Brands Missed This Independence Day

5 Marketing Opportunities Brands Missed This Independence Day

  The 4th of July is replete with positive sentiment for brands to take part in. But many miss out – or end up barking up the wrong tree, as they follow the crowd with those same ol’ “Happy 4th!” posts that are largely ignored. Here’s how to create online fireworks...

Instagram Analytics Enhanced by Next Generation AI

Instagram Analytics Enhanced by Next Generation AI

With a channel as important as Instagram – especially for businesses and brands where visuals and lifestyle “sell” – understanding Instagram Analytics is table stakes. So, what should brands focus on? Here’s what! What Instagram Offers First things first, Instagram...

Where Social Analytics and AI Converge

Where Social Analytics and AI Converge

Social analytics and Artificial Intelligence (AI) are converging in exciting new ways, offering amped up predictive capabilities that make brand marketing more powerful than ever. The two have morphed into one intuitive offering that creates exciting possibilities for...

23 Surprising Social Listening Stats

23 Surprising Social Listening Stats

Social listening has created a whole new world of possibilities for marketers, and offers a host of both challenges and opportunities. We have some surprising stats that demonstrate each, while offering insight to inform your next campaign strategy session. Before you...

Finding Relevant Influencers with Instagram Analytics

Finding Relevant Influencers with Instagram Analytics

Influencers are a big deal – especially for brands where aspiration to a certain lifestyle is part of the marketing strategy. Instagram is a major channel for such influencers to be found – which is why Instagram analytics should be a crucial component of your...